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Leaders

Top 10 Account Wins of the Week

Karmarama - Confused In the first of four major wins this week, Karmarama has won the account for Confused.com, an ambitious brand in a competitive and highly creative sector. The pitch process began at the beginning of the year and was against...

Posted by: Creativepool Editorial
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Leaders

Channel 4 announce shortlist for Superhumans Wanted initiative

Channel 4 has announced the final eight brands and advertising agencies shortlisted for its Superhumans Wanted initiative following almost 90 brands and agencies pitching campaign ideas featuring disability and disabled talent to win £1 million...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Publicis

Publicis Conseil launch digital Renault F1 campaign Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...

Posted by: Creativepool Editorial
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Leaders

UK Creatives say NO to Brexit

Brexit is the nonsensical word on the tip of everyone's tongue right now, and with good reason. The EU Referendum is, by quite a wide margin, one of the most important democratic decisions most of us will ever have to make. By this point you probably...

Posted by: Benjamin Hiorns
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Leaders

Cannt Festival 2016 Encourages Diversity And Togetherness

Now in its 7th year, the CANNT Festival will be taking place in London and Seattle between the 20th and 24th of June, to inspire, showcase and reward the best creative talent. As in previous years, the timing of CANNT corresponds with the Cannes...

Posted by: Creativepool Editorial
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Leaders

FCB Inferno celebrate 100 years of BMW without any BMWs

To celebrate the100 year anniversary of BMW, FCB Inferno has created a series of striking press adverts that demonstrate the innovative technology available within the range of cars, but, rather interestingly, don't actually feature any BMW cars. The...

Posted by: Creativepool Editorial
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Leaders

Havas Village opens in Jakarta

Havas Indonesia has announced the official opening of Havas Village Jakarta, an integrated office that houses creative, media, digital, PR and all the specialist brands of the agency group, under one roof. Havas Village Jakarta becomes the 39th...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...

Posted by: Benjamin Hiorns
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Inspiration

A logo a day keeps procrastination away!

Oh for Pete’s sake!!! Did you know that over the course of the last ten years the average attention span has dropped from 12 minutes to a short 3 to 5 minutes and it keeps dropping every year. It is worth talking into consideration in the last...

Posted by: Peter Stylianou
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Leaders

#fansofcannes: Raw for the Oceans

An idea born out of a purpose that doesn’t just highlight the cause it’s trying to address; it actually does something about it through the product it actually is. Too often, the marketing mix and design are asked to make people want...

Posted by: Jones Knowles Ritchie
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Leaders

Brand Case Studies: Smart writing with Moleskine

Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...

Posted by: Kate Lewin
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Leaders

Coley Porter Bell celebrate Centenary anniversary for The RAF

To mark the centennial of the RAF, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. Primarily targeting millennials, the “RAF100” campaign was...

Posted by: Creativepool Editorial
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Leaders

We Believers design edible beer packaging to save marine life

I love beer. I love almost everything about it. I love it's eclectic nature, the community behind it, the fact you can have more than a few without dissolving into a raving loon, and the hoppy, bitter taste that lingers in your mouth just long enough...

Posted by: Benjamin Hiorns
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Leaders

#fansofcannes: Coca-Cola's Icon Mashup

It’s not often that a brief is given to a broad set of industry creatives, each with their own distinct style and sense of expression, and for the output to be both artistically diverse, whilst sharing a striking consistency of spirit. Yet...

Posted by: Jones Knowles Ritchie
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Workshop

Free online finance guide for freelancers

Unsure what your freelance rate should be? Fed up of pesky late-paying clients? Too scared to take a holiday? You need A Field Guide to Freelancer Finances! Packed with tips, reports, real life stories and much more, our free ebook is all about how...

Posted by: FreeAgent
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Leaders

#TechTuesday: Google, Google and more Google!

Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...

Posted by: Creativepool Editorial
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Focal Point: Swedish minimalism with Justin Hallström

Justin Hallström is a Canadian born, Swedish raised and London based designer and art director. His strong, visual campaigns for foodie brands including Jamie Oliver and EAT. caught our attention. But according to Justin, he's still a Swedish...

Posted by: Kate Lewin
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Leaders

Account Wins of the Week

RKCR/Y&R - Lombard Odier RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Deutsch New York Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Her appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief...

Posted by: Creativepool Editorial
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Leaders

Taylor Herring unleash a Giant Robot Hamster on the streets of London

I'm rarely one to be impressed or amused by self-knowingly quirky gimmicks, but Taylor Herring have taken the art of the advertising stunt to a completely random and wonderfully bold place with this latest creative stunt for Kwik Fit. I'm referring,...

Posted by: Benjamin Hiorns
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Industry

Are You the Best of the European Internet?

Calling all creators: the 6th Annual Lovie Awards Final Deadline is quickly approaching: Friday, 10th June. We are looking for the best of the European Internet, from websites, online advertising and video, to mobile apps and social media. The...

Posted by: The Lovie Awards
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Leaders

#fansofcannes: Geico Unskippable

It’s fascinating to see how communications adapt (or fail to adapt) to changing media formats. Old Spice skillfully repurposed their ‘The Man your Man Could Smell Like’ TVC content for social media. Earlier this year, Jeep’s mobile-optimised...

Posted by: Jones Knowles Ritchie
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Leaders

Cheil Hong Kong says chocolate is the cure for everything

There's something wonderfully cheeky about this integrated campaign from Cheil Hong Kong that I can't help but fall head-over-heel for. This is a tongue-in-cheek repositioning effort for the Very Chocolate brand, which prides itself as being made...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: MullenLowe

MullenLowe Profero launch new Magnum with Kendall Jenner The Magnum ice cream brand is working with reality TV star and model Kendall Jenner to launch a decadent new variant at the Cannes Film Festival. MullenLowe Profero has helped to launch Magnum...

Posted by: Creativepool Editorial
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Leaders

Hollywood comes to Cannes Lions for 2016

Cannes Lions has confirmed a show-stopping roster of star speakers set to keep the red carpet firmly in place outside the Palais des Festivals. Some of Hollywood’s most famous faces will unite with industry stars to share insights and...

Posted by: Creativepool Editorial
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Leaders

Carnage: The UK’s first production company for car brands

It's rare indeed for an agency to limit itself to one specific area of the market, and rarer still for it to do so of its own accord from the get-go, but that's exactly what Ben Hampshire, former Managing Director of The Mill LA, has decided to do...

Posted by: Creativepool Editorial
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Leaders

Keiichi Matsuda introduces us to the terrifying world of Hyper Reality

London designer Keiichi Matsuda recently released a short movie that's well on its way to becoming a legitimate viral hit. The clip in question depicts a nightmarish, and oddly plausible futuristic scenario where digital media and the physical world...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH Sport: The Lawn Tennis Association Go Hit It The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to...

Posted by: Benjamin Hiorns
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Leaders

The creative industry is 2% away from gender equality

Creativepool’s Annual Creative Industry Report, in partnership with creative digital recruitment specialists, IC Creative & Talentedge Creative & Media, surveyed over 2,500 industry professionals. The most suprising and encouraging finding...

Posted by: Creativepool
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Leaders

#fansofcannes: Oreo's wonderfilled

Ever wondered what makes a great campaign? wonder noun: 1. 
a feeling of amazement and admiration, caused by something beautiful, remarkable, or unfamiliar. "He observed the intricacy of the ironwork with the wonder of a child." 2. 
a person...

Posted by: Jones Knowles Ritchie
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Leaders

Tech Tampons: Revolutionising the time of the month

Since ancient times, women have been using the same old products and techniques to manage mother nature’s monthly visit. We may be living in the noughties, but up until now our approach to female menstruation has been very firmly rooted in the...

Posted by: Kate Lewin
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Leaders

TMW Unlimited ask if technology is ruining holiday sex

To test the theory that an addiction to technology (smartphones particularly) is the reason sex on holidays often does't live up to the expectations of modern couples, Durex has launched a social experiment, devised by TMW Unlimited, which tears...

Posted by: Creativepool Editorial
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Leaders

Catch put some Cats on a Plane for Thomas Cook

Everyone knows that cats are essentially the gatekeepers of the internet, and as long as they continue to be cute, cuddly and prone to fits of random insanity, agencies and brands alike will continue to utilise their charms in all manner of inventive...

Posted by: Creativepool Editorial

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