Displaying 325 - 360 of 9256 results
For this week's member spotlight, we're focusing on an up-and-coming designer that's really found her footing as a freelancer in recent months. Leanne Hardacre is a freelance Clothing Designer & the Founder of Hachure Active, an eco-conscious outdoor...
Posted by: Creativepool Editorial
We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...
Posted by: Benjamin Hiorns
Toblerone recently unveiled a new brand story and visual identity redesign for its iconic chocolate bar to “encourage uniqueness in all its forms, empower individuals and pay tribute to the importance of being stubbornly triangle in a world of...
Posted by: Creativepool Editorial
This article stemmed from a conversation in the studio, where we were looking at the multitude of ways we could tackle a project. As you’ll see from our site, we rarely have two projects the same. So, here we go with a three part blog, looking...
Posted by: Mighty Giant
Today’s musing was spurred on from reading an article at the weekend by Alex Hern reviewing a new book (an interesting choice of channel to publish through) by Matthew Ball - The Metaverse: How It Will Revolutionize Everything. You likely know...
Posted by: Richard
An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...
Posted by: ELSE London
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
While he is more often than not simply referred to as "That motion guy", George Hurrell is actually a motion and animation specialist with a background in visual communication and design. With over 15 years of studio experience working...
Posted by: Creativepool Editorial
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
Hernán Lindenbaum is a man that, in his own words, “entered the industry sideways.” But whoever said that being a successful creative meant getting in first time through the front door? The Argentinian freelance motion designer has...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
Csaba Szabo boasts more than fifteen years of experience in scaling global software and technology companies. The current Managing Director of the EMEA region at digital media company Integral Ad Science, he has also worked as VP at Shutterstock and...
Posted by: Creativepool Editorial
Niamh Murphy, Head of Planning and Behavioural Science at In the Company of Huskies, on letting go of logic, rationalising in uncertain times, and the brands that are shaking things up with their pulling power. The difference between changing...
Posted by: Creativepool Editorial
The Platinum Jubilee (or “platty joobs” as many have regrettably taken to calling it) is finally behind us and we can all get back to the important stuff like getting rid of Boris Johnson and struggling to feed ourselves. Yes, while it...
Posted by: Benjamin Hiorns
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
The UK is experiencing its worst inflation in forty years. In a perfect storm of price hikes, rising interest rates, and stagnating wages, many of us are facing existential fears about our financial futures. Everyone is talking about the...
Posted by: Benjamin Hiorns
Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...
Posted by: Creativepool
Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...
Posted by: Creativepool Editorial
For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...
Posted by: Matter Of Form
For this week’s company spotlight, we’re looking to the Midlands for a change and getting to know a little more about one of Creativepool’s top 20 marketing agencies. The Birmingham-based Big Cat is an agency of strategists,...
Posted by: Creativepool Editorial
Thomas Hammerton is a freelance illustrator from South Wales with a lifetime of artistic experience behind him and a style that is at once familiar and anything but. A compulsive drawer from a young age, Thomas specialises in traditional artworks...
Posted by: Creativepool Editorial
Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...
Posted by: Creativepool Editorial
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
We hear from a lot of photographers, artists and designers here at Creativepool but rarely do we get the chance to sit down with a cinematographer. So we jumped at the chance when the Barcelona-based freelancer Alex Pérez came knocking. Alex...
Posted by: Creativepool Editorial
Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come to understand it, might not be the answer to the question you’re asking. Manfred Abraham, co-CEO at Yonder, discusses why...
Posted by: Yonder Consulting
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...
Posted by: Creativepool Editorial
As a creative professional, you’re probably on the lookout for a career path that is both high-paying and able to bring you some joy. The good news is that you’re not alone in this. Tons of other creative pros are in the same situation as...
Posted by: Creativepool Editorial
Forever Beta is pushing for the Government’s recent Online Advertising Programme consultation to go further to protect children from being tricked into sharing their data online, particularly in the case of ‘Cookies’. To highlight...
Posted by: Creativepool Editorial
For months now people have been telling me that NFTs are the future and I still don’t see it. The concept is solid but has anyone really done anything exciting or important with it yet? Well, colour me wrong, as it would appear one recent...
Posted by: Benjamin Hiorns
When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...
Posted by: Chris Bicourt
We’ve all been talking a lot about the metaverse this month. But whereas most of the content seems to revolve around what it can’t do and questioning its limits, I thought I’d close out metaverse month by looking at one subset of...
Posted by: Benjamin Hiorns
A professional e-commerce and fashion photographer with over 10 years of experience in the creative industries, we shine this week’s member spotlight on the Parisian perfection of Malaika MARIEJEANNE. A master of lighting, set design, model...
Posted by: Creativepool Editorial
A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...
Posted by: Creativepool Editorial