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News

Ricky Neault appointed as director of Chapter

The Birmingham-based advertising agency Chapter, has recently announced that Ricky Neault has been appointed as a director of the young, award winning company. Neault will continue to head up one of Chapter’s multi-discipline teams, but will...

Posted by: Benjamin Hiorns
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Advice

Job Description: Visual Merchandiser / Display Designer.

Display designers and visual merchandisers use their design skills to help promote the image, products and services of businesses and other organisations. To some extent the roles of display designers and visual merchandisers may overlap, but...

Posted by: Creativepool
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Advice

How to... Create a portfolio that best suits you.

Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...

Posted by: Creativepool
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Advice

How to expertly promote your brand online

Standing out from the crowd online can be a tough challenge, as you will likely be going up against a considerable amount of competition in your industry. If you want your business to become instantly recognizable with your demographic, you’ll...

Posted by: Reporter
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Features

Why agencies get it so wrong when marketing themselves

Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...

Posted by: Magnus Shaw
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Entertainment

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

Posted by: Creativepool
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Entertainment

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Advertising

Ogilvy & Mather name new Worldwide Creative Council member and China CEO

Tham Khai Meng, Ogilvy & Mather Worldwide's chief creative officer, recently announced that Cesar Agost Carreno, the vice president of creative at Ogilvy & Mather Mexico has been appointed to the agency's Worldwide Creative Council (WCC). Carreno...

Posted by: Benjamin Hiorns
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News

Ogilvy & Mather New York promote Lou Aversano to chief executive officer

Last week, Ogilvy & Mather announced that Lou Aversano is to be promoted from his current role as chief operating officer at the agency's New York office, to chief executive officer, effective immediately. He will remain in New York for the new role,...

Posted by: Benjamin Hiorns
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News

Razorfish snags Vik Kathuria from MediaCom for a top media role

The battle for talent between WPP and their rivals Publicis and Omnicom (who will soon be merging) continues apace as the Publicis Group's 'Razorfish' (a full service digital agency based in New York) announced they had poached WPP MediaCom's head of...

Posted by: Benjamin Hiorns
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Job Description: Marketing Manager.

Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximising the profits of a company. A marketing manager's responsibilities can vary enormously, but...

Posted by: Creativepool
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Features

5 Minutes with... Peter Riley - 20:20

Tell us what you do for a living and who you work for? I'm Chief Creative Officer of a digital advertising agency called 20:20. My job is to solve clients' business problems with creativity. Over the last year, for example, this has involved using...

Posted by: Creativepool
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Advice

Opinions - It's only natural. The American instinct for marketing.

by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...

Posted by: Creativepool
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Advice

How to... Use your blog

Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...

Posted by: Creativepool
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Advertising

ASA ban Juice Garden promotion for claiming drink “cures disease”

The Advertising Standards Authority (ASA) has banned a menu promotion from health food cafe and online retailer Juice Garden for implying that one of its products prevented, treated or cured disease. The company, which is based in my Birmingham and...

Posted by: Creativepool Editorial
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An Alien of Ariake stars in Saga city promotion film

Geometry Global Japan has launched a new film to draw visitors to Saga City, Japan. The film, ‘Alien of Ariake - W · R · S · B’, features an alien creature of the in the nearby Ariake Sea. Created for Saga City, the film...

Posted by: Ogilvy & Mather Japan
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News

DigitasLBi announce a major promotion and a fresh hire

DigitasLBi had two major announcements to make yesterday, both coming at a time when the agency is striving to transform its clients brands for the digital age. The first came in the form of David Carr, who has been appointed as the new strategy...

Posted by: Benjamin Hiorns
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Careers

The Freelancer Grind: Creating an eye-catching portfolio

You need a strong online portfolio to be able to make a good impression on prospective clients. Many designers I meet have weak portfolios and wonder why they don’t find work. Your portfolio showcases you as a designer, your skills and...

Posted by: Hashmukh Kerai
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Features

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Trends

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Careers

6 steps for positioning a new brand

We've all heard of the term 'positioning', but people sometimes don’t understand it quite correctly. It's all about striving to find a place for your brand in the minds of your customers. Therefore, it's highly recommended that you start...

Posted by: Liam Smith
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Careers

How to get promoted

I was lucky enough to receive a promotion at work and wanted to make a video dissecting what I think got me there. My hope is that some of this info can help someone, even if just a little, make the next step in their career. Best of luck and enjoy...

Posted by: Kevin Forister
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Advice

Top 10 tips for new designers

A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...

Posted by: Mark Richardson
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Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
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Advertising

McDonald's points the finger back at obesity claims

Fast food chain McDonald's has launched a new campaign advertising its annual Monopoly promotion, just days after MP Tom Watson said it was a danger to public health. The new work, created by Leo Burnett London, taps into the idea that people...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Spotlight: Ben the Illustrator

Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Creativepool Editorial
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Advice

7 Steps to Killer Content

By Suzie Ryan, If you’re anything like me, you’ll have spent a fairly sizeable amount of time reading articles like this one. Maybe you’re feeling motivated to go forth and begin documenting your next-level, incredible...

Posted by: Matter Of Form

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