Displaying 37 - 72 of 879 results
In my own naïve way, when wandering around art galleries, I've often stood with hands clasped behind my back, looking up at some impressive bronze statue or other and thought... “What if the sculptor made a mistake?” That's more or...
Posted by: Ashley Morrison
Finally, after many years of procrastination, I'm writing a novel. A lot of people apparently feel that they “have a novel in them”, but I've taken the plunge and I'm actually doing it. Yay, me. Mind you, as I say, it took me a long...
Posted by: Ashley Morrison
I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...
Posted by: Ashley Morrison
Yet another reality show came to an end last week, with Jermain Jackman being crowned king on The Voice. But these public competitions - from singing to cooking to interior designing to baking to skating - are nothing new. Did you know, for instance,...
Posted by: Ashley Morrison
Naming their children Apple and Moses would be reason enough for a lot of people to mock Gwyneth Paltrow and Chris Martin: a slightly bizarre melange of Hollywood new age tree hugger and artiste-who-takes-himself-a-bit-too-seriously. As if those same...
Posted by: Ashley Morrison
If you’re anything like me, you’ll belong to quite a lot of LinkedIn groups that are relevant to your area of work. For me, a lot of these are copywriting-specific groups, but I also belong to others to do with subjects like SEO, social...
Posted by: Ashley Morrison
I don’t want to jinx it or anything, but hasn’t the weather been glorious over the past few days? Warm enough to potter around the garden in a t-shirt, I even slapped on some factor 10 sun cream, being the pasty ginge that I am. And...
Posted by: Ashley Morrison
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
So yeah, the Brits happened. David Bowie cleaned up, blah blah blah. Oooh, yes, there was that controversial bit at the end of his speech about Scottish independence. But the fact that that was the most newsworthy aspect of the night doesn’t...
Posted by: Ashley Morrison
Call me naïve, but I think we in the UK are pretty inclusive; more so than other nations. Granted, discrimination in the workplace does still exist on various levels - and much more in some industries than others. Banking, I hear, is one of...
Posted by: Ashley Morrison
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
So, Justin Bieber’s in the news. Yes, that craaaaazy 19-year-old superstar is at it again. The over-exposed victim of his own success was caught racing down a Miami street in his bright yellow Lamborghini at 4am. Apparently he’d had some...
Posted by: Ashley Morrison
If I started a blog by telling you that I was thinking about buying a treadmill, you may well click away in anticipated boredom. But the fact remains, I’m seriously considering buying a treadmill. There, I said it. So what? Well, quite. Of...
Posted by: Ashley Morrison
Happy new year to all you Creativepoolers. Hope you had a blast - and not necessarily of reality. Lord knows we have enough of that for the rest of the year, so I hope you had a day off from the doom. I wonder how many of you went down to the Thames...
Posted by: Ashley Morrison
When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...
Posted by: Ashley Morrison
Most people would probably agree that, these days, we are a much more touchy-feely nation than ever before. Or much more “politically correct”, if you want to be more politically correct about the label. But advertising is still one of...
Posted by: Ashley Morrison
As I sit down to write my blog today, I’m a bit anxious. You see, we moved on Saturday. But this was no ordinary move. I’ve left the creative centre of the country (and some would argue of the world) and gone to live in a place where...
Posted by: Ashley Morrison
“That’s the power of social media” - that’s what they keep telling us. Yep, social media can indeed be harnessed and used to great effect by an enormous range of businesses - from sole traders to multinationals. For some of...
Posted by: Ashley Morrison
Unless you’ve been asleep for the past week, you’ll be all too aware of Olympian Tom Daley’s announcement about his sexuality via a ‘selfie’ YouTube video. The reaction has been incredible - from the media and the public...
Posted by: Ashley Morrison
"All branding is about setting yourself apart and trying to be clear to your audience or customers that you stand for this set of values.” Absolutely spot on…and so it should be, because those words of wisdom come from Martin Lambie-Nairn...
Posted by: Ashley Morrison
These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...
Posted by: Ashley Morrison
The other day, somebody accused me of being “such a copywriter” about something or other. I think I’d used the word “malapropism” and nobody else in the room knew what it meant. My being called “such a...
Posted by: Ashley Morrison
We’ve all had fantasies about various ways of quitting our jobs. In fact, some of you out there may even have turned freelance because you just couldn’t take the permanent life any more - either because of your boss or the work itself....
Posted by: Ashley Morrison
Dave Dye is the Commissioning Editor for DHM, a new fangled multi-disciplinary-designy-advertisingy-digitaly-stunty-strategicy-communications shop, hence the pretentious title. They've produced tv ads, t-shirts, social networking solutions, logos,...
Posted by: Creativepool
Dave Cuzner is the editor of Grain Edit, a blog focused on classic design work from the 1950s-1970s and contemporary designers that draw inspiration from that time period. Grain Edit includes interviews, articles, designers' libraries as well as...
Posted by: Creativepool
by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...
Posted by: Creativepool
by John Fountain I've been a subscriber of The Word since 2003. Forget any other music, arts or entertainment magazine, this was the one that I wanted to read. But sadly now this brilliant magazine created by David Hepworth and Mark Ellen has gone...
Posted by: Creativepool
by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...
Posted by: Creativepool
Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...
Posted by: Creativepool
by Ashley Morrison If, like me, you have moved or are thinking of moving to the country, you’re taking a perilous risk. It doesn’t matter if you’re pretty much bang on one of the main corridors into London or not (the Cambridge -...
Posted by: Ashley Morrison
I’m one of life’s big procrastinators. From buying something pretty massive like a new car to something as tiny as a runners’ water bottle for a fiver, I always want to make sure I’m doing the right thing - and getting the...
Posted by: Ashley Morrison
Apart from the Scottish yes/no question, there is one thing that sticks in my mind as being the biggest argument to be heard around the office water cooler over the past year or so. “Who will be the next Doctor Who?” (which could actually...
Posted by: Ashley Morrison
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
I'm busy. Very busy. And that's a good thing in the world of any freelancer. If there's one part of the “job” I find arduous, it's the touting for work. I don't mind the networking, as long as there's a nice finger buffet and a reasonable...
Posted by: Ashley Morrison
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial