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Workshop

How much should I charge as a freelance film maker?

Film making is perhaps one of the most eclectic of creative pursuits. Because a film maker is not just on thing. A film maker is a director, producer, writer, and manager rolled into one and those kinds of skills require a certain kind of creative...

Posted by: Creativepool Editorial
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Workshop

Why all the best brands are barrier-free | #YearInReview

Accessibility is often the lens through which people consider inclusive design. But the best brands understand that inclusive design is a much broader concept that embraces how they can connect as many people as possible through innovation. Of...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2022

While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Workshop

How to hire a great packaging designer

When browsing the shelves at a local supermarket, what’s the first thing you generally notice about a product? Maybe the colourful box it comes in or the informative plastic wrapping? The right packaging can boost any product’s appeal and...

Posted by: Benjamin Hiorns
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Inspiration

Design is not a craft

Ok, ok, don’t shout at me. But honestly, is design still a craft? The bulk of what design people, outside of the coterie of actual makers, I mean. Stuff that I go into work at least five days a week to do. Design when it’s your job as opposed to...

Posted by: Richard
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Industry

The importance of visualisation in programmatic DOOH campaigns

Digital Out of Home (DOOH) has made outdoor audiences easier to engage with for brands of all sizes. With a variety of screen sizes, and more campaign flexibility, many brands are taking the plunge for the first time. For those looking to take...

Posted by: Creativepool Editorial
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Features

How to thrive beyond Black Friday | #HolidayMonth

Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...

Posted by: Creativepool Editorial
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Inspiration

How to Turn Rejection into Opportunity in the Creative Industry

Image by upklyak on Freepik Walt Disney relocated to Los Angeles in the early 1920s to try his hand at acting after his first cartoon venture failed. Walt also failed in this endeavour, but he did produce Oswald the Lucky Rabbit, in what would...

Posted by: YDJ Media
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Leaders

Why Innovation is the Key to Success this Black Friday | #HolidayMonth

Black Friday, one of the year's undeniable major retailing occasions, returns on the 25th of November. This occasion encourages businesses to develop new marketing strategies and make better-informed business decisions to remain competitive and deal...

Posted by: Benjamin Hiorns
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Industry

The pixel perfect world of Pixel Artworks | #CompanySpotlight

Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...

Posted by: Creativepool Editorial
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Workshop

A creative agency’s journey to becoming a B Corp | #CreativeCaseStudy

Emperor, an employee-owned creative communications consultancy, recently announced its certification as a B Corporation (or B Corp). It joins a growing group of companies using the power of business to build a more inclusive and sustainable...

Posted by: Creativepool Editorial
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Industry

Are robots replacing us?

This is a question those in the creative industry have probably asked themselves in the past few years. Hugo Evans, senior designer at We Are Tilt has a decade-long career spanning branding, print and digital. The arrival of artificial intelligence...

Posted by: We Are Tilt
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Workshop

Sales enablement tools: The key to consistent coaching

Committing to an ongoing and systematic approach to coaching throughout your business unlocks significant revenue potential. Typically sales reps are the primary point of contact for your customers and prospects. To maximise their potential, they...

Posted by: Creativepool Editorial
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Workshop

Making some serious noise with Rowdy Studio | #CompanySpotlight

Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...

Posted by: Creativepool Editorial
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Inspiration

Branching out: 6 ways to diversify your creative income stream

Artist, pattern designer, entrepreneur and cofounder of the Make It In Design online education platform, Rachael Taylor, discusses the importance of diversifying your income stream as a creative in these trying times. It’s important to not...

Posted by: Creativepool Editorial
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Inspiration

Flicker, Flash & Flare - Is TikTok right for every brand?

TikTok is one of today’s fastest growing apps. It dominates the social media sphere. For anyone over the age of 30 (just kidding), it’s an innovative and free-to-use app which lets users produce bite-sized content. Its latest genius...

Posted by: BrandOpus
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Features

1 year on: What have we learnt since the birth of Meta?

Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...

Posted by: Creativepool Editorial
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Industry

Engaging new audiences with a modern royal rebrand

When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Workshop

10 FREE recession-proof creative tools you didn’t know you needed

Everyone likes a freebie and with the news this morning that we are potentially heading into one of the worst recessions in history, the concept of getting something genuinely useful for nothing has never seemed more enticing. With that in mind, I...

Posted by: Benjamin Hiorns
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Inspiration

Putting the POP in pop culture with Hannah Gillingham | #MemberSpotlight

Hannah Gillingham is a UK based freelance digital illustrator and artist. Working with a conceptual approach to illustration, she creates painterly illustrations of her favourite characters from pop culture and design illustrated posters, exploring...

Posted by: Creativepool Editorial
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Industry

Under the microscope: Lessons learned from iconic British ads

TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...

Posted by: Creativepool Editorial
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Features

Is the pitching process broken and how can we fix it?

Unless you find yourself in a particularly enviable position, if you work in the creative industries (particularly in advertising) then at some point you’re going to have to pitch for work. The pitching process, as it once was, doesn’t...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: November 2022

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Workshop

How to hire a great content manager

Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...

Posted by: Creativepool Editorial

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