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Leaders

Droga5 and Tiger Beer create a crowd-sourced film using beer coasters

To launch the new Tiger White wheat beer in Malaysia, Tiger has put its “It all starts with White” platform to the ultimate test by giving beer drinkers the chance to be part of a major creative production unlike any other in history....

Posted by: Creativepool Editorial
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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

McCann London – The All England Lawn Tennis Club The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BMF - ALDI Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...

Posted by: Creativepool Editorial
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Leaders

Public Health England track our sugar intake with ingenious new app

A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...

Posted by: Creativepool Editorial
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Leaders

BBC Three combat new logo criticism with satirical comedy

Red Bee Media has designed a new logo for BBC Three, which has replaced the word “Three” with a more direct and confrontational symbol, which underlines the channel's vibrant, youth-focused content. The entire brand has been repositioned...

Posted by: Creativepool Editorial
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Leaders

Brothers and Sisters tell a heart-warming tale for Center Parcs

Center Parcs has unveiled a new TV advertisement as part of a broader £5 million marketing campaign from creative agency Brothers and Sisters, which celebrates family time in a charming and touching way. The novel twist here, is that instead of...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...

Posted by: Benjamin Hiorns
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Leaders

Top Ten Ads of 2015

J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...

Posted by: Benjamin Hiorns
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Leaders

New campaign draws US tourists to the UK

Harnessing the power of social media to inspire more visitors to come and explore what makes Britain a great destination is the focus of a campaign launched in New York by UK Culture Secretary John Whittingdale. The Great Britain 'Home of Amazing...

Posted by: Magnus Shaw
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Leaders

Agency of the Week: TBWA Worldwide

TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...

Posted by: Creativepool Editorial
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Leaders

Be Original This Christmas: Mixing it up with MassiveMusic and Visualise

Our good friends at MassiveMusic have created a rather unique online activation that brings a liberal dose of festive cheer to pretty much any song imaginable (as long as it's available on YouTube). The musical agency's Amsterdam office has launched...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

DDB Stockholm - Samsung I don't know about you guys, but I'm sick to the teeth of Christmas already, so this week's AOTW (which also happens to be the final one of 2015) will not feature a single, solitary Christmas spot. I promise. Kicking off...

Posted by: Benjamin Hiorns
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Leaders

New marketing report points the way for 2016

According to a new report produced by Warc in collaboration with Deloitte Digital, a digital 'backlash', the explosion of video formats, and the need to fuse data analysis with creativity are the key challenges facing marketers in 2016, The Toolkit...

Posted by: Magnus Shaw
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Leaders

Redesigning the London Tube Map

French architect and designer Jug Cerovic has unveiled a new design proposal for the London Tube map as part of his INAT project, which aims to standardise metro maps around the world. His Tube map proposals uses bright shades to highlight...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Picks: The 2015 Holiday Gift Guide

It’s the most wonderful time of the year. If you’ve got all your presents sorted that is. Otherwise it’s the most stressful as you rush to buy thoughtful, fun and imaginative gifts whilst trying to support lesser-known artists,...

Posted by: Kate Lewin
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Leaders

Top 5 Account Wins of the Week

Jack Morton Worldwide - Kodak Jack Morton Worldwide has been appointed by Kodak to create its presence at Drupa 2016; the world’s leading trade show for print and cross media solutions. Drupa 2016 will take place between 31st May and 10th June...

Posted by: Creativepool Editorial
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Leaders

Agency Cribs Episode 2: Heading to Camden with jones knowles ritchie

In the second sneak peek behind the curtains of adland’s biggest, best and brightest shops, we offer you an insightful look into the day-to-day operations of jones knowles ritchie, an award-winning global design agency based right in the heart...

Posted by: Creativepool
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Leaders

Dot One converts DNA into graphic prints and textiles

Iona Inglesby has launched a company that converts DNA data into unique graphic prints and patterned textiles. Inglesby's Dot One takes its name from the 0.1% of each person's DNA that differs from that of other human beings. Apparently we share 50%...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week: Christmas Special Part 3

Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Saatchi & Saatchi

Telling a surreal tale of love in Thailand GrabCar Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial
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Leaders

Are smartphone movies hitting the mainstream?

Whilst we’ve all been busy recording gigs and nights out or watching kittens chase shoes on our iPhones, Hollywood has created everything from heart-wrenching film shorts to feature-length thrillers using just their smartphones. Each...

Posted by: Kate Lewin
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Leaders

Razorfish go for the feels with new Canon campaign

Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...

Posted by: Benjamin Hiorns
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Leaders

Saatchi London launch new BUY division

Saatchi & Saatchi London has announced the launch of BUY; a new division designed to close the purchase cycle and help clients achieve better sales. The unit will introduce a new set of services including data analytics, mobile online display, CRM...

Posted by: Creativepool Editorial
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Leaders

Ever wanted to examine your own DNA?

DPDK and PURE Genetic Lifestyle have teamed up to give consumers an exclusive insight into their personal DNA data by translating scientific data into a personal and customised online environment where they can find this information in a more easy to...

Posted by: Creativepool Editorial
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Leaders

DDB and Icona Pop pull a complete 360

Swedish pop duo Icona Pop, have released their new single “FU” straight to their most loyal fans through a live online concert streamed in partnership with DDB Stockholm and Samsung. The idea was to create a unique concert that could be...

Posted by: Creativepool Editorial
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Leaders

The Launchpad: The newest agencies opening their doors this month

This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...

Posted by: Creativepool Editorial
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Inspiration

24 Days of Lever Street: Manchester's Giant Advent Calendar

Think you’re too old for advent calendars? Feeling like a bit of a scrooge? Bored of being forced to consume tiny pieces of molded chocolate on a daily basis (stay with me)… well this might just be for you! Manchester-based agency True...

Posted by: Michelle Collier
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Leaders

Agency of the Week: Publicis

Claiming a batch of Epica Awards for charming, but serious animation For the COP21 Climate Change Conference currently happening in Paris (until December 11), WIZZdesign produced a poignant film with director Leyla Kaddoura for Publicis Nurun and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Swedish Cuisine to the BFAs

Kessels Kramer - NRW Forum Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...

Posted by: Creativepool Editorial
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Leaders

HS2 Crewe and Leeds hub designs begin to emerge

As the Government brings forward the deadline for its £55.7 billion high speed rail network HS2 by six years, design visualisations have emerged for stations in Crewe and Leeds. Based on an advisory paper by David Higgins, the chairman of HS2,...

Posted by: Creativepool Editorial

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