Leaders
Leo Burnett India - General Mills
Leo Burnett India has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch, with most top agencies participating. After Bajaj this is yet another...
Posted by: Creativepool Editorial
Leaders
Grey London - KOOVS
Now this is something truly impressive. Many people balk at the idea of using a music video as advertisement, as they see it as some kind of infringement on artistry. That's largely bollocks though, as I'd argue that any music...
Posted by: Benjamin Hiorns
Leaders
Signalling the first signs of Christmas for Quality Street
The First Signs of Christmas
J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...
Posted by: Creativepool Editorial
Leaders
Blue Fountain Media
Manhattan-based digital agency Blue Fountain Media is bolstering its executive, strategy and marketing teams with the addition of a new senior leader. Yoni Ben-Yehuda has been announced as the agency's new Chief Marketing...
Posted by: Creativepool Editorial
Leaders
McCann Worldgroup - Beko
Beko has appointed McCann WorldGroup as lead agency partner for global communication projects, with the agency set to serve as a lead agency for Beko; a global Premium Partner of FC Barcelona, the second largest brand in...
Posted by: Creativepool Editorial
Leaders
BBH London - KFC
Nothing says Christmas quite like fried chicken. OK, maybe that's a bit of a stretch, but if there's one time of year where it's socially acceptable to stuff our faces with fast food, then it's surely the November/December Christmas...
Posted by: Benjamin Hiorns
Leaders
Australia's fourth largest telco, Amaysim, has revealed the reason behind the recent announcement by American TV acting legend, David Hasselhoff, that he was changing his name to “David Hoff.” The news managed to dupe many major...
Posted by: Creativepool Editorial
Leaders
Publicis Canada
Duncan Bruce, the current President & Chief Creative Officer at Publicis Canada, has been promoted to President & CEO, effective immediately. His promotion comes as a direct result of the agency's marketing transformation and the...
Posted by: Creativepool Editorial
Leaders
Optimedia - Bridgestone Golf
Optimedia has been appointed by Bridgestone Golf, a leading golf ball and equipment provider based in Covington, Georgia as their agency of record for media strategy, planning and buying. The contract is effective...
Posted by: Creativepool Editorial
Leaders
Cyber bullying is a very modern, but very serious problem, which is especially rife on Twitter. Indeed, online bullying is more prevalent today than it’s ever been before, with Twitter alone registering something mean, cruel or hurtful posted...
Posted by: Creativepool Editorial
Leaders
It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...
Posted by: Benjamin Hiorns