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Leaders

How a skip enhanced an urban environment

New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...

Posted by: Benjamin Hiorns
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Industry

Pool Party 2014: Storystream

Creativepool is ending summer in style with Pool Party 2014. Our sublime DJs will provide the soundtrack to a fantastic night and we have photographers capturing the nights shenanigans. To keep up to date with what is happening on the night watch...

Posted by: Creativepool
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Leaders

The power of a handwritten letter to inspire a creative department

During lockdown we have all found ourselves with more time on our hands. A few days ago I decided to have a sort out and digging through drawers in the studio I discovered a handwritten note from 2004. Back in 2004 I was an Art Director at an...

Posted by: Fun Agency
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Leaders

Google France and AKQA embark on a 360° urban adventure

Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...

Posted by: Creativepool Editorial
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Leaders

BBH London send an Audi on a shopping spree through a department store

An Audi A4 embarks on a shopping spree around a department store in a light-hearted campaign from BBH London, to raise awareness of the brand's “quattro” all-wheel drive technology, which is available across the entire Audi range. The...

Posted by: Creativepool Editorial
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Leaders

Introducing the Department Store for the Mind

A new online store has opened, which solely sells products designed for emotional health and well-being, focusing on psychological needs rather than physical ones. The Department Store for the Mind has been created by Sophie Howarth; a teacher,...

Posted by: Creativepool Editorial
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Leaders

LDF Spotlight: Tom Dixon’s Pop-up Department Store

British lighting and furniture designer extraordinaire Tom Dixon has been one of the major talking points of the London Design Festival this week with his one-of-a-kind pop-up department store. The “Multiplex” is said by Dixon himself to...

Posted by: Benjamin Hiorns
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Leaders

7up brings urban knitting to London

The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....

Posted by: Creativepool Editorial
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Leaders

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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Leaders

Creative outsourcing. Welcome to the on/off creative department

Many creative agencies face a growing dilemma. And as usual the dilemma is about time management and profit. In the current economic scenario, running a creative business is getting tougher by the day. To stay competitive in the market, many agencies...

Posted by: Creativepool
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...

Posted by: Creativepool Editorial
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Leaders

#TechThursday: Edible Water, Smart Cots, 4D Shoes and other stories

The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...

Posted by: Creativepool Editorial
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Leaders

Tech Trends: AI in 2017

Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Above+Beyond (See Header) Above+Beyond begins 2017 with three new hires across its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever. Toby Steinberg comes to...

Posted by: Creativepool Editorial
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman Deportivo of Sweden has hired Martin Jon Adolfsson as a Creative Director. Adolfsson joins Edelman from BBH London, where he has served as a senior creative and art director since August of 2015, including work on...

Posted by: Creativepool Editorial
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Leaders

Rise of the Machines: Examining the robotic landscape in 2016

OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Google, Google and more Google!

Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...

Posted by: Creativepool Editorial
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Leaders

MVRDV build a giant scaffolding staircase to heaven (almost) in Rotterdam

Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....

Posted by: Creativepool Editorial
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Leaders

Design Thinkers Academy launches in UK

The Design Thinkers Academy is launching in the UK to offer design thinking training for leadership teams at large organisations. The academy was founded in Amsterdam in 2011, and has spent the last 5 years working with hundreds of organisations,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial

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