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Features

Will China turn the world of marketing on its head?

Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...

Posted by: Qumin
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Advertising

ZenithOptimedia mark Google as world's largest media owner

Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...

Posted by: Industry Updates
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Economy

Who rocked the World Branding Awards 2014?

At the glittering 2014 World Branding Awards ceremony, which took place over the weekend at One Whitehall Place in London, and were hosted by Sky Sports presenter David “Crofty” Croft, 69 brands from 25 countries were honoured, with...

Posted by: Benjamin Hiorns
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Features

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Advertising

Out-of-home set to score highly during World Cup fever

Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...

Posted by: Posterscope
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Features

The Future of VR & AR at VR World, London

By Suzie Ryan Two of our most enthusiastic techies – Hamzah Ghafoor, Creative Technology Lead and Stephen Beaumont-Adam, Senior Project Manager – head to VR World at Kensington Olympia to find out what augmented, mixed and virtual reality has in...

Posted by: Matter Of Form
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Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: Adland and the 2018 FIFA World Cup

The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...

Posted by: Benjamin Hiorns
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Advertising

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Industry Updates
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Advice

How to Network in Person. Valuable Tools in a Digital World.

Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...

Posted by: Ross Taylor
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Advice

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
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Advertising

The Gate records radio ad on world’s biggest slide for Chiltern Railways

The Gate London (part of MSQ Partners) has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote...

Posted by: Industry Updates
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Features

Amnesty International - using creativity to change the world since 1961

Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...

Posted by: Heather Deacon
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Advertising

Ribena Unlock Ribenary World With Interactive AR App

Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...

Posted by: Industry Updates
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Technology

Can we save the world's coral reefs with 3D printing?

Over the last couple of years 3D printing has been used to build houses and bridges, create new body tissues and organs, and pioneered as a future development through which we'll be able to build space stations and space exploration devices in situ...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Addressing the entire world at what3words

what3words is the simplest way to talk about any location. This London-based startup has given every 3m x 3m square on the planet, a fixed and unique three word address which uses ordinary, everyday vocabulary across 14 languages. By saying...

Posted by: Kate Lewin
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Design

Absolut Vodka bottles have been reimagined as world leaders

A Singapore-based artist going by the name “The Jubilee Red” has reimagined the design of some Absolut Vodka bottles to reflect both the aesthetics and the messaging of some rather prominent politicians. The packaging concepts have taken...

Posted by: Industry Updates
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Design

Dispatch: A better world through creativity at Design Indaba Festival

A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...

Posted by: Kate Lewin

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