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Leaders

Watch Jean Claude Van Damme get 'Fripples'

When Jean Claude Van Damme took distressed denim to the dance-floor last year, a legend was born. This time round, it’s the audiences turn to bust a move. In the latest social activation campaign from Coors Light and VCCP, we see JCVD “Do...

Posted by: Creativepool Editorial
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Leaders

Verizon bag AOL for £2.8 Billion

Anyone who came of age in the 1990's will probably remember AOL rather fondly as the leading internet service provider of a bygone age. When internet connections required us to ask our parents permission and actually successfully logging on was...

Posted by: Benjamin Hiorns
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Leaders

VCCPme and Royal London combine data and the dentist

Royal London; the UK’s largest mutual life, pensions and investment company, has kicked off a bold and dramatic new TV campaign to promote its “No nonsense” life insurance directly to consumers. The media activity, which has been...

Posted by: Creativepool Editorial
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Leaders

Uncover Your Worth: The 2015 Salary Guide & Survey

DOWNLOAD A peek into the industry's toughest questions, surprising data and upcoming trends for the new year. The report looks at creative sector salaries between 2014-2015 and amongst its findings, it also revealed: 60% of professionals think...

Posted by: Creativepool
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Job Description: Art Director

Art Directors in advertising are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be...

Posted by: Creativepool
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Leaders

ZenithOptimedia mark Google as world's largest media owner

Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...

Posted by: Creativepool Editorial
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Leaders

One Show Award Winners Announced

Last Friday (May 8) The One Club announced the winners for the 42nd Annual One Show Awards, one of the most prestigious advertising, design and marketing communications competitions in the world. Gold Pencils, Best of Discipline, Best of Show and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Albion – Wahanda Wahanda; the online marketplace for booking hair and beauty treatments, has appointed Albion as it retained agency. The relationship kicked off earlier this week with a fully integrated campaign to raise awareness of the Wahanda...

Posted by: Creativepool Editorial
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Leaders

The Launchpad: New teams join the industry

Sibling The executive leadership team from GSD&M and the founders of multicultural ad agency LatinWorks announced this week the exciting launch of Sibling, an integrated creative and media agency with a decidedly multicultural DNA. The agency plans...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...

Posted by: Creativepool Editorial
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Leaders

New York Festivals announce 2015 Finalists

New York Festivals International Advertising Awards competition, which honours the very best in the field of advertising from around the globe, has announced the 2015 Finalists for the following competitions: Avant-Garde, Branded Entertainment,...

Posted by: Creativepool Editorial
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Leaders

ADC declare big Award winners

A busy and noticeably passionate week at the ADC Festival of Art + Craft in Advertising and Design in Miami Beach (held between April 27-29) was punctuated by the announcement and celebration of the winners of the ADC 94th Annual Awards and the...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ADC Annual Awards Quad Group announced this week that it has been named ADC Global's “Production Company of the Year.” In addition to Production Company Of The Year, The Quad Group also won a Silver Cube in Special Effects for Cartier...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Leaders

Arena Media turns Black Cabs into Domino drivers

In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast. Domino’s branding will appear on London cabs, with the...

Posted by: Pumpkin
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Leaders

Facelift: This Week's Latest Rebrands

Renault Renault unveiled a new brand identity this week that was developed by its own in-house corporate design team. The French car manufacturers hope the new identity will give the brand a “Bolder, brighter and warmer” image, with the...

Posted by: Creativepool Editorial
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Leaders

Car safety innovation designed by kids to save their parents

A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...

Posted by: Creativepool Editorial
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Leaders

Australian agency turns movie studio!

George Patterson Y&R (Patts) is getting into the movie business, with their official backing of a heavily anticipated new film by acclaimed actor and writer Brendan Cowell, which will be making its début appearance at the 2015 Sydney Film...

Posted by: Creativepool Editorial
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Leaders

VCCP packs a real punch!

I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...

Posted by: Benjamin Hiorns
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Industry

Creativepool takes home two wins at Communicator Awards

New York, NY (April 26, 2015) - The winners of the 2015 Communicator Awards have been announced by the Academy of Interactive and Visual Arts today. With over 6000 entries received from across the US and around the world, the Communicator Awards is...

Posted by: Creativepool
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Leaders

Celebrate defining moments in family history

Creative agency, Leagas Delaney London today launches two new films for Glenfiddich, the world’s most awarded single malt Scotch whisky. ‘The Maverick Whisky Makers of Dufftown’ heralds the latest instalment of the ‘Family Run...

Posted by: The Media Foundry
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Leaders

Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Publicis Worldwide Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

BBH London shake up their laundry

When it comes to original advertising concepts, I'm all for interactivity. Advertising has a bad rep for being rather passive and monotonous, so any time an agency wants to shake things up by injecting a little audience participation into their work,...

Posted by: Benjamin Hiorns
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Leaders

Creativepool at D&AD 2015

The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday. 85 countries were vying for a coveted Pencil, with 197 of the world's top creatives (ourselves included) debating the industry's toughest prize. Entrants can visit...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones boosts Irish Tourism

Game of Thrones has arguably become the pop culture touchstone of the last few years. Indeed, it's probably easier to list your friends and family members that don't watch the hit HBO show, than those that do. Such is a monumental success of the epic...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Leaders

Say what? 15 ridiculous things overheard in agencies

Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...

Posted by: Magnus Shaw
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Leaders

Bates CHI&Partners host second Singapore Portfolio Night

Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...

Posted by: Creativepool Editorial
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial

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