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Leaders

IAB UK Digital Upfronts: AOL

Speaking at The Hospital Club in London on tuesday (October 20) as part of the IAB UK Digital Upfronts, Hamish Nicklin, AOL’s UK managing director, said that AOL’s ambition is to become the most important media technology company in the world....

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...

Posted by: Creativepool Editorial
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Leaders

Spotlight: Adobe Edge Animate for Flash users

Adobe Edge is a suite of web development tools developed by Adobe Systems. Edge Animate has been developed as an alternative method of creating browser-delivered content. You can use Edge Animate to build interactive, responsive, animations based on...

Posted by: Academy Class
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Leaders

Agency of the Week: DDB Worldwide

Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...

Posted by: Creativepool Editorial
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Leaders

Tesco launch new campaigns in the UK and Ireland

Tesco has marked its return to TV advertising this weekend with major new campaigns in the UK and Ireland. The UK campaign comes courtesy of BBH London (the first major Tesco TV campaign from the agency), and focuses on helping customers, whilst also...

Posted by: Creativepool Editorial
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Leaders

How brands are celebrating Back to the Future Day

It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...

Posted by: Benjamin Hiorns
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Leaders

Global Focus 2015 gives key insights into the digital landscape

As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires of the Week

Leo Burnett India Leo Burnett India has appointed Sachin Das Burma as Group Executive Creative Director at its Delhi office. Sachin comes to the team having built his credentials across several marquee brands. Sachin joins from Draft FCB Ulka where...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Digital Cinema Media - Curzon Cinemas Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current...

Posted by: Creativepool Editorial
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Leaders

CHI&Partners opens applications for graduate scheme

CHI&Partners has now opened applications for its 2016 graduate scheme, which calls for entrepreneurial, creative and ambitious young people from diverse backgrounds across the world to get in touch and earn a career at the agency. The full-service...

Posted by: Creativepool Editorial
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Leaders

2016 D&AD Awards officially open!

Entries for the 54th D&AD Professional Awards have opened, so if you’ve created a piece of work, a campaign, a product, or a movement that has had people exclaiming “I wish I’d done that,” then this might be your year. This...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Leaders

The 5TH Annual Lovie Awards Winners Announced

We are so thrilled to share The 5th Annual Lovie Awards Winners, representing the very best of the European Internet across Websites, Online Advertising, Internet Video, Social and of course Mobile & Apps. With 400+ expert Academy members across...

Posted by: The Lovie Awards
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Leaders

Saatchi &Saatchi launch stunt-filled campaign for Toyota

There is surely still something to be said for ambition in advertising. As easy (and fun) as it is to be passive and cynical about the latest flashy campaigns from the biggest brands, it's more fun to simply sit back and let the spectacle do its job....

Posted by: Benjamin Hiorns
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Inspiration

Getting down and phunky with Adam Hill

North Yorkshire-based design studio and web management agency Phunky Moo has worked across a range of sectors with brands ranging from BMW to CE Electric. This week, we put Adam Hill, Creative Director, under the spotlight to find out more... Phunky...

Posted by: Ashley Morrison
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Leaders

Has Call of Duty taken its latest Twitter stunt too far?

Publicity stunts are far from an explicitly modern phenomenon, but have become more commonplace recently thanks to the immediacy of social media. With brands falling over one another to outdo each other at every step though, is it possible for them...

Posted by: Benjamin Hiorns
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Leaders

MEC partner with IM & BT World Wheelchair Rugby Challenge

MEC has secured a major sponsorship deal between national law firm Irwin Mitchell and the BT World Wheelchair Rugby Challenge. The sponsorship will align Irwin Mitchell with the globally renowned BT World Wheelchair Rugby Challenge, which actively...

Posted by: Creativepool Editorial
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Leaders

Netflix ask us to brush up on our Cocainenomics

Netflix began life as a simple mail order DVD service, before it progressed into online streaming and then again into the world of original programming. Nobody could have possibly predicted that the services original shows would match, and in many...

Posted by: Creativepool Editorial
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Industry

DeepDive: Wielding Innovation

Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...

Posted by: Creativepool
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Leaders

JWT and Kantar Media work to understand Gender Diversity

With traditional (and some might argue antiquated) gender roles in a state of rapid flux, it's more important than ever to understand clearly what society as a whole feels about the notion of gender equality. JWT London and media intelligence...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day TBWA\Chiat\Day has appointed Andrew Dauska as managing director of the agency's Nissan account, reporting directly to TBWA\Chiat\Day LA president, Luis DeAnda. Andrew, who joins TBWA from Wunderman in Minneapolis, has a proven track...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Frequency 540 - Lincoln Park Zoo Frequency540, an independent digital marketing agency, has been selected by Lincoln Park Zoo as its new agency of record. The zoo sought a strategic partner to optimise their brand to seed awareness and clarify its...

Posted by: Creativepool Editorial
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Leaders

Could you spend Halloween night in the world's largest grave?

Iv'e never been particularly intimidated by graveyards, but I think even I might balk a little and the prospect of spending a night under the Paris Catacombs, especially having recently seen the movie “As Above, So Below.” But Airbnb is...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week

Leo Burnett London - Freeview Freeview unveiled its biggest ever advertising campaign from Leo Burnett London this week to launch its connected TV service Freeview Play. The new “Set Yourself Free” TV spot launched as a premiere ad break...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: AMV BBDO

AMV BBDO help Nicorette achieve the incredible AMV BBDO has brought a unique and powerful story to life for Nicorette in a campaign that launched this week on the company's YouTube channel, website, digital and mobile channels in the UK. After years...

Posted by: Creativepool Editorial
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Leaders

Hovis brings back the Boy on a Bike

There's something undeniably warm, comforting and remarkably British about the classic Hovis ads. You know the ones. A child rides a rickety old bike through an idyllic countryside as the strains of Dvorak's “New World Symphony” yawn...

Posted by: Benjamin Hiorns
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Leaders

Wieden's creative director presented with governmental award

Wieden+Kennedy Amsterdam creative director Alvaro Sotomayor, has been awarded a rare and prestigious honour by the Amsterdam City Council in recognition of his creative contribution to the city over his 20-year career at the agency. Sotomayor was...

Posted by: Creativepool Editorial
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Leaders

Geometry Global take to the streets for London youth

Just under a month after being appointed as the agency of record for The Mayor's Fund for London, Geometry Global London sent their employees out on the streets last week as part of the ambitious “Penny for London” scheme, which is...

Posted by: Creativepool Editorial
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Leaders

Samsung and DDB are offering the ultimate TV catch-up vacation

The phenomenon of “Binge watching” TV-series in one sitting is becoming even more popular as people across the world discover the giddy thrills of Netflix, Amazon Prime and on-demand box sets. Our TV viewing habits have changed...

Posted by: Creativepool Editorial
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Leaders

D&AD welcome new president and announce Global Impact Awards

D&AD, the London based global design & advertising awards and creative education charity, has announced the launch of an all new edition of their prestigious awards show in partnership with Stillwell Partners, producers of the global Advertising Week...

Posted by: Creativepool Editorial

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