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Technology

Visions in VR: Google experiments with VR advertising

VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...

Posted by: Benjamin Hiorns
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Should brands invest in VR advertising?

Successful virtual reality projects from publishers like The New York Times have paved the way for sponsorship opportunities, product placement and interspersed immersive ads. However, according to Anna Bager of the Interactive Advertising Bureau...

Posted by: REWIND
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Advertising

Advertising is not a craft, it's a business - Sir Martin Sorrell

The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...

Posted by: Industry Updates
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Advertising

Reports of the death of advertising are false

There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...

Posted by: Industry Updates
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Advertising

How to solve advertising's pricing issue

Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity? Every agency and...

Posted by: Industry Updates
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Trends

Advertising resources you should know about

From magazines and websites for inspiration to social apps and podcasts to stay in the know, there are many resources out there to help you out when it comes to advertising. The industry moves fast so it's important to keep up with trends and...

Posted by: Kevin Forister
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Inspiration

Can't Cook And Don't Have Kids: What Advertising Says About Asian Men

Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...

Posted by: The Smalls
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Features

Is art advertising (4): American Gothic

It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...

Posted by: Patrick Collister
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Is art advertising (3)?

Many artists say they despise advertising. One embraced it. In fact, he started out in the business. He even won awards. And advertising coloured his work when he turned himself into an artist. Andy Warhol recorded pop culture as he saw...

Posted by: Patrick Collister
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Features

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool
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Inspiration

Critiquing My Very First Advertising Portfolio

Today, I go 8 years back in time and review my first ever advertising portfolio. I feel a bit vulnerable but I think that being transparent with you all can be eye opening while you are trying to build your first books. I'm going to start critiquing...

Posted by: Kevin Forister
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Advertising

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Industry Updates
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Features

Is art advertising (2)?

Is art advertising? Sometimes it can look like it. Equally, advertising can sometimes look like like art. Take the fascinating example of State Street’s “Fearless Girl”. Under cover of night, she was placed directly opposite...

Posted by: Patrick Collister
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Features

Is art advertising?

Probably the most successful art director of all-time is Rene Magritte. He has had more of a hand in more award-winning ideas than even Neil Godfrey. And Godfrey was named by D&AD as the most awarded art director in their 50-year...

Posted by: Patrick Collister
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Advertising

Meet us at Advertising Week Europe!

We are very pleased to announce that we will be presenting the benefits of sourcing creative from professional communities at AdWeek Europe next week. Heather Deacon, Creative Solutions Director, will discuss how effectively sourcing from a...

Posted by: Heather Deacon
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Advertising

Adaptive leadership lessons for Trump and advertising

You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...

Posted by: Sharon Whale
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Features

Is advertising art?

Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...

Posted by: Patrick Collister
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Technology

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Features

Is art advertising (6)? Emperors, Kings and Queens.

Art is communication. Especially public art. In times gone by, when few could read or write, public monuments were nothing more and nothing less than propaganda. Julius Caesar commissioned statues of himself in armour to remind the citizens of Rome...

Posted by: Patrick Collister
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Inspiration

A nostalgic review of Christmas advertising

To coincide with everyone's 2017 Chrimbo advert reviews, we asked Philip James, our Creative Director to do a round up of the Best Christmas Adverts ever..... not just this year! 'Though I am a sucker for a new technology, new cinematic quality and...

Posted by: Shadowplay
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Features

Consumers don’t want advertising bullsh*t

A view from Jason Foo... WARC’s ‘Lessons from the world’s best campaigns’ session at Cannes Lions was an impressive showcase in how brands ought to focus less on talk, and more on action. Josy Paul, Chairman and Chief...

Posted by: Persuasion Communications
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Consumers don’t want advertising bullsh*t

A view from Jason Foo... WARC’s ‘Lessons from the world’s best campaigns’ session at Cannes Lions was an impressive showcase in how brands ought to focus less on talk, and more on action. Josy Paul, Chairman and Chief Creative Officer;...

Posted by: Persuasion Communications
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Social Media

An in-depth look into Twitter advertising

If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...

Posted by: Jason Holmes
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Features

Creative Opinion: Jani Guest on the steady decline of TV advertising

Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...

Posted by: Benjamin Hiorns
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Inspiration

Book Review: The Secret of Successful Advertising?

I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...

Posted by: Steve Osborne
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Advertising

MEC reveal the Face of Advertising at Advertising Week Europe

Ever wondered what the face of advertising looks like? The picture above is the result of MEC’s initiative at Advertising Week Europe yesterday, which used photographs of attendees and a bespoke facial merging tool to capture this image. The...

Posted by: Industry Updates
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Advertising

Advertising Week Europe and Gravity Road get RUDE for 2017

Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...

Posted by: Industry Updates
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Advertising

Commercial radio enjoys biggest advertising revenue figures in 2016

Commercial radio is celebrating a record-breaking year for advertising revenue, boosted by increased investment in the medium by online retailers. Figures from Radiocentre, the industry body for UK commercial radio, reveal that commercial radio took...

Posted by: Industry Updates
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Advertising

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Advertising

Facebook Crackdown on Discriminatory Advertising

It's been a busy day in the world of online advertising. The same morning that The Times released a shocking report insisting that many major brands had inadvertently funded extremist terror sties through unchecked programmatic advertising practices,...

Posted by: Industry Updates

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