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Agency of the Week: VCCP

Maria Sharapova settles into an internship at VCCP London In what might just about be the most surprising piece of agency news of the year, Maria Sharapova has reportedly spent the last week as an intern at VCCP London. The former world number one...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week

J. Walter Thompson London - KitKat Crossy Road FOR REAL In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...

Posted by: Creativepool Editorial
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Advertising

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Advertising

B&Q unleash Christmas

B&Q is adding its Christmas ad to the festive fray with a new spot from WCRS that takes a less serious and emotional route than competing campaigns from Sainsbury's and John Lewis, and aims to “Put the fun back into Christmas” with...

Posted by: Creativepool Editorial
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Advertising

DigitasLBi acquire Liquorice, the African digital marketing agency

DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...

Posted by: Benjamin Hiorns
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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Features

Company Spotlight: Picture Farm at your service

When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...

Posted by: Creativepool Editorial
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Features

4 ways to amplify your brand purpose through film

After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...

Posted by: Creativepool Editorial
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Technology

WPP invests in VR/AR company Within Unlimited

WPP has made a strategic investment in Within Unlimited, the US-based virtual reality/augmented reality entertainment and technology company led by renowned film maker and music video director Chris Milk and technologist Aaron Koblin. Within creates...

Posted by: Creativepool Editorial
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Entertainment

The Smalls launch first ever brand-led film fund

Not only is film one of the most competitive industries to break into, it is also expensive, costing an average of £10,000 to create a short film. Many ambitious filmmakers have struggled to pursue their dreams because of a lack of funding....

Posted by: Creativepool Editorial
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Advertising

Carnage: The UK’s first production company for car brands

It's rare indeed for an agency to limit itself to one specific area of the market, and rarer still for it to do so of its own accord from the get-go, but that's exactly what Ben Hampshire, former Managing Director of The Mill LA, has decided to do...

Posted by: Creativepool Editorial
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Advertising

Droga5 and Tiger Beer create a crowd-sourced film using beer coasters

To launch the new Tiger White wheat beer in Malaysia, Tiger has put its “It all starts with White” platform to the ultimate test by giving beer drinkers the chance to be part of a major creative production unlike any other in history....

Posted by: Creativepool Editorial
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Advertising

Film about free speculative work goes viral

Just over a week ago, a two-minute film called 'Say No To Spec' was released onto the web and has become a viral sensation. Originally created for Strategy Magazine's Agency of the Year competition in Canada, the film calls into question the common...

Posted by: Magnus Shaw
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Advertising

Havas Worldwide and Iris gain new heads of film

Last week there was a bit of a shakeup at Havas Worldwide London, with Leila Bartlam leaving the agency for a job at Iris as head of TV, film and content, and Lucy Powell moving to claim Bartlam's vacated role. Powell has been a TV producer at Havas...

Posted by: Benjamin Hiorns
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Inspiration

Company Spotlight: Maximising Studio Output

Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Features

Company Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
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Advertising

Danish Cancer Society film is based on 50s TV show The Little Rascals

Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: X-Wing marks the spot in James Birks film art

A quick glance at freelance illustrator and graphic designer James Birks' portfolio will tell you he’s a film fan. Some of the pieces inspired by Hollywood movies include iconic imagery from the likes of Star Wars, Robocop and Leon in the form...

Posted by: Creativepool Editorial
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Advertising

Short film for Mercedes-Benz encourages you to #PlayByYourRules

A new short film created by Berlin-based agency antoni encourages consumers to remember who they are by channelling their youth alongside the tagline #PlayByYourRules. The five-minute film (below) introduces an adult male with a busy professional...

Posted by: Creativepool Editorial
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Technology

US company offers to turn employees into cyborgs via microchip implants

The Wisconsin company Three Square Market is offering microchip implants to all of its workers, enabling them to make purchases and log into computers with just the wave of a hand. Three Square Market (3SM) claims to be the first US company providing...

Posted by: Creativepool Editorial
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Entertainment

Elton John: The Cut winners announced at Cannes Film Festival

The winners of the Elton John: The Cut music video contest have been revealed at the Cannes Film Festival. The talent competition called for young filmmakers to create the first official music videos for three of Elton John and Bernie Taupin’s...

Posted by: Creativepool Editorial
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Features

Could virtual and augmented reality create new opportunities in film?

There is currently a great deal of fascination, curiosity and temptation with the new opportunities for communication and storytelling presented by developments in Virtual Reality and Augmented Reality. In its very first use, moving image, was in...

Posted by: Radley Yeldar
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Entertainment

The BBC team up with AI company Thoughtly to enhance audience analysis

BBC Worldwide this week announced an exciting partnership with start-up company Thoughtly, leaders in artificial intelligence solutions. With the current rate and magnitude of content produced, consumed and disseminated, increasing the support of...

Posted by: Benjamin Hiorns
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Advertising

J. Walter Thompson Company acquires iStrategyLabs in the US

WPP has announced that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, otherwise known as “ISL,” a full service digital agency, in the US, in order to expand its...

Posted by: Creativepool Editorial

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