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Industry

Connect Cannes: The Lowdown

We completed our annual pilgrimage to the South of France this year with Connect Cannes, brought to you by Creativepool and Blutui. At Creativepool, it is our mission to connect people online, offline and in person through a number of different...

Posted by: Creativepool
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Features

Cannes Lions 2018: It's a Social Life with Steve Ackerman

Steve Ackerman, Managing Director of highly successful content company Somethin’ Else, joined us on the floral terrace of Le Canberra for a coffee and a friendly chat about his session on ‘It’s a Social Life’ this year during...

Posted by: Creativepool
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Industry

Cannes Lions 2018: Parties you must attend

The annual pilgrimage to the French Riviera draws closer and as adland prepares to descend upon the south of France for Cannes Lions 2018, we have pulled a list of the parties you should definitely be seen at! We’ll be updating this list until...

Posted by: Creativepool
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Industry

Cannes Lions 2017: Drinks at sunset with Creativepool

It was a pleasure to bring together the Creativepool community for our annual drinks at sunset during Cannes Lions Festival of Creativity 2017. The sun-kissed, floral terrace of Le Canberra and a cold glass of champagne away from the frenzy of La...

Posted by: Creativepool
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Inspiration

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: BENlabs formerly Greenlight
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Leaders

Creativepool heads to Cannes Lions 2017

As the annual pilgrimage to the French Riviera draws closer, Creativepool is excited to announce the full list of events taking place in Cannes for the network. All week keep your eyes turned to the Magazine for the latest coverage of events,...

Posted by: Creativepool
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Leaders

Cannes Lions 2017: Top parties you must attend

As adland prepares to descend upon the south of France for the annual Cannes Lions International Festival of Creativity, we have pulled together a list of the parties you should definitely be seen at. Please note, most events are exclusive and...

Posted by: Creativepool
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Industry

Cannes Lions 2016: Finding the secrets with Nick Turner

Out on the sunny deck of Hotel Le Canberra, Michael Tomes finally met Nick Turner, CCO of Razorfish & Sapient, who has been on our radar for quite awhile. He’s very seriously in Cannes this year to hunt for amazing new talent and use the...

Posted by: Creativepool
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Industry

Watch the sunset on the Pool Party Cannes 2016

Wednesday 22nd June 2016, Creativepool co-hosted with Greenlight and friends from Creative Translation, Made For Digital and Ground Control the annual Pool Party Cannes event at Hotel Le Canberra. The exclusive evening invited industry leaders and...

Posted by: Creativepool
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Leaders

Creative Debates: Is Brand Data Killing Creativity?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates will tackle some of the most difficult questions and topics being faced by our industry, modelled on the old-school debate format with 2...

Posted by: Creativepool
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Leaders

Creativepool are set to make a big splash at Cannes Lions 2016

It's that time of year once again when ad land descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...

Posted by: Creativepool
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Features

Queen Elizabeth II – Why she was and always will be our media Queen

When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...

Posted by: Benjamin Hiorns
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Inspiration

Why celebrating success can motivate and disrupt a team

With Boris promising to ‘bung a few bob so that Big Ben can bong’, (which is surely the British entry to the Eurovision Tongue Twister contest), I thought it might be interesting to see how celebrating success can motivate or disrupt a...

Posted by: JSR Content
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Industry

Cannes Lions 2016 top parties you must attend

Razorfish Reception 16.00-18.00 Monday 20 June Majestic Terrace East Cocktails and canapés will be on the menu directly following their main stage presentation. Samih Fadli is hosting the event, and will be on hand for discourse about how...

Posted by: Creativepool
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Inspiration

Rebranding "God's waiting room" #BehindTheBrand

Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...

Posted by: Creativepool Editorial
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Features

Global creative calendar: April 2024

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on freelance writer and director Katerina Sfaellou

How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...

Posted by: Creativepool Editorial
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Features

Creative Freedom vs Cultural Sensitivity: The England Kit Controversy

As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...

Posted by: Benjamin Hiorns
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Inspiration

Punk and Progress - Why Rebellion Fosters Innovation

In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...

Posted by: Marc Posch
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Inspiration

What’s in a name? The subtle art of naming your brand #BrandMonth

Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...

Posted by: Benjamin Hiorns
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Industry

The Implications and Complications of AI Branding #BrandMonth

There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...

Posted by: Benjamin Hiorns
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Features

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...

Posted by: Benjamin Hiorns
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Workshop

Obsessing over the Story with Wardour #CompanySpotlight

This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...

Posted by: Creativepool Editorial

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