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Technology

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Advertising

adam&eveDDB ask Brits to share their teatime with the nation

Frozen food bigwigs McCain are launching two multi-million pound marketing initiatives this week that aim to shine a spotlight on the modern, midweek, British family dinner. The first is a week-long series of consumer generated content TV ads, and...

Posted by: Creativepool Editorial
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Entertainment

Simon Cowell: The master of marketing

What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...

Posted by: Magnus Shaw
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Advertising

Love is in the air and A-MNEMONIC are providing the soundtrack

Get ready for a summer to remember with the rebranded ultimate dating show ‘Love Island’. A-MNEMONIC Music were enlisted by ITV for their branding and creative experience, and to help put their musical stamp on the show. From the title...

Posted by: A-MNEMONIC Music Productions
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Features

TV shows about the creative sector? Pah! Who needs 'em?

Antiques Roadshow, Flog It!, Bargain Hunt, Cash in The Attic, Dickinson's Real Deal - there’s no doubt the BBC and ITV recognise the crucial role selling old stuff plays in the cultural fabric of the UK. Indeed, one cannot help but be impressed...

Posted by: Magnus Shaw
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Features

10 Tips For Running A Cheaper Creative Business

As Mr. Osborne will never tire of telling us, between now and May 7th, things are looking up. The economy, which at one point was about as healthy as a pigeon in a bus lane, is really picking up. But make no mistake, this is no time to be frivolous...

Posted by: Magnus Shaw
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Advertising

“Dangerous” dancing Ad banned by ASA

A recent TV spot for the new Toyota Yaris has been pulled from the airwaves (and the internet) indefinitely after the watchdogs at the Advertising Standards Authority (AVA) deemed that the spot, in which drivers are seen 'dancing' behind the wheel to...

Posted by: Benjamin Hiorns
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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News

What to watch? Why too many platforms are spoling the TV broth.

On 11 December 2008, Project Canvas was announced. A joint venture between the BBC, BT and ITV, it replaced the failed Project Kangaroo, a proposed video-on-demand service which was refused a licence on competition grounds and ended up as the SeeSaw...

Posted by: Magnus Shaw
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News

"Content is crap". Does ITV's Simon Daglish have a point?

Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...

Posted by: Magnus Shaw
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News

WCRS and Carat help Santander launch their biggest campaign to date

Santander recently launched their largest scale campaign to date. The 'Simple, Personal, Fair' campaign marks a notable change in the bank, as it positions itself as a more direct and less convoluted alternative to its closest rivals. The campaign...

Posted by: Benjamin Hiorns
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News

ITV air the first ad break constructed entirely out of Lego bricks!

Last night during the broadcast of ITV's 'Dancing On Ice', viewers might have been more than a little surprised to see a brace of their favourite adverts reimagined as stop-motion Lego animations. This marks the first time in history that an entire...

Posted by: Benjamin Hiorns
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News

Media will eat itself.

Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...

Posted by: Magnus Shaw
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News

Should celebrities be plugging advertisers in interviews?

The old adage asserts, 'Word of mouth is the best advertising'. And there's a lot of truth in that. When a satisfied customer recommends a product or service to a potential customer, a form of potent and cost-free advertising has taken place and it's...

Posted by: Magnus Shaw
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Features

Off and On; The twisting tale of the ITV logo.

by Magnus Shaw. Perhaps surprisingly, there's only been an official ITV logo since 1989. Until then, the network was divided into autonomous regions, each with their own brand. If you're in your thirties or forties you'll remember your own - Thames...

Posted by: Creativepool
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Inspiration

CP Loves...Gerry Anderson. The movie director that never was.

by John Fountain When I was a young lad one of my greatest joys was screened on ITV on Saturday mornings. It was an action-packed TV production with high-octane plots, daring dos and heroics that young boys, raised on a diet of Bobby Moore, Scooby...

Posted by: Creativepool
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Advertising

McDonald's interrupts ITV Movies with McDelivery orders

McDonald's has launched a new set of idents that will play during the intervals of ITV Movies that see scenes from different film genres interrupted to promote its McDelivery service. Horror, martial arts, western, sci-fi, fantasy and high school...

Posted by: Creativepool Editorial
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Features

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Tyrion Lannister stands tall in Morales-Lee illustrations

Game of Thrones fans will love one of the pieces in artist and illustrator Patrick Morales-Lee’s Boxset Legends series. The collection sees Tyrion Lannister, one of the HBO show’s most admired characters, make an appearance (below) and...

Posted by: Creativepool Editorial
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Advertising

Uncommon tells the story of television for ITV

UK-based broadcaster ITV has launched a new ad fronted by legendary newsreader Sir Trevor McDonald that shows how stories we see on screen can affect us. The 90-second ad, created by Uncommon Creative Studio and directed by Billy Boyd Cape, features...

Posted by: Creativepool Editorial
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Features

Your type on paper: How brands can hit it off with Love Island in 2019

Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable. The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...

Posted by: TVSquared
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Features

The power of cake: Content is making TV tastier than ever

From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...

Posted by: TVSquared
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Design

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

Posted by: Benjamin Hiorns
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Advertising

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Advertising

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial

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