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Leaders

Google's guide to designing the perfect app

The great and powerful Google recently published a report advising app developers on how to maximise user experience through design. The report is titled “Mobile App UX Principles: Improving User Experience and Optimising Conversion,”...

Posted by: Creativepool Editorial
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Leaders

YouTube's Key, the future of online music

YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...

Posted by: Benjamin Hiorns
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Leaders

Pokémon Go Phenomenon: How advertisers and brands are getting involved

Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...

Posted by: Benjamin Hiorns
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Leaders

Google Play Music gets the Munchies

Google Play Music has announced a rather unique partnership with the subscription dinner service Munchery, which will allow users to order their meals with an accompanying, specifically tailored soundtrack designed to reflect their order. Between...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Google, Google and more Google!

Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...

Posted by: Creativepool Editorial
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Leaders

Google let us be the Beatles

OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...

Posted by: Benjamin Hiorns
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Leaders

Google get physical on Tottenham Court Road

It was bound to happen eventually. Following in the lofty footsteps of Apple and even Amazon, Google have finally opened their first physical store. This time, however, it's us mere English peasants that are getting there first with the launch of the...

Posted by: Benjamin Hiorns
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Leaders

That Google Memo: The sacking, the fallout and everything else

Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...

Posted by: Benjamin Hiorns
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Leaders

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Leaders

Accessible VR from Google’s Daydream View VR headset

Yesterday at the much anticipated Made by Google event, via a live stream Google finally announced Daydream View, their new $79 VR headset. This forms part of Google’s new hardware positioning, Made by Google, which offers phones, virtual reality...

Posted by: Visualise
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

Top 5 Highlights from Google I/O 2015 Keynote

Yesterday, when the rest of the world's attention was focused squarely on the (admittedly abhorrent) FIFA scandal, die-hard nerds such as myself has our attention fixed not towards Sep Blatter's crumbling ivory tower, but to San Francisco. Google's...

Posted by: Benjamin Hiorns
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Leaders

Google and the "Mobilegeddon"

As part of an effort to chime with the progressively mobile times, Google made a significant change to their ranking system this week by giving web pages that haven't been optimised for smartphones, tablets and other mobile devices a lower ranking on...

Posted by: Creativepool Editorial
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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

Posted by: Creativepool
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Inspiration

The 10 Coolest Google Doodles

Since their arrival many blue moons ago, the customised Google logos (or 'Google Doodles' to give them their correct adopted name) have become a staple part of using the search engine. From retro arcade games to famous figureheads in science and...

Posted by: Creativepool
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Inspiration

‘Google — 25 Years in Search’: A love letter to humanity

Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube - as well as much more....

Posted by: Novagram
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Features

Google Search, AI and how SEO will be affected

Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...

Posted by: Think Design Manchester Ltd
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Workshop

The future of copywriting? Play jazz with AI and write like Van Gogh

Earlier this year, We Are Pi launched Just Say It, a book of copywriting advice from the best in the game, collected by Creative Director, Taylor Black. To make the book, Taylor reached out to some of the greatest writers in the industry - Creative...

Posted by: Creativepool Editorial
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Inspiration

Don’t play it safe - make us feel safe

Creative coach Syreeta Challinger explores how can brands not just survive but thrive in the unknown terrain ahead. We are living through an extraordinary period of global change; pandemic, pending recessions, climate change and political ideology....

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Inspiration

More play, please - Exploring the power of play

It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...

Posted by: Creativepool Editorial
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Leaders

What role will the tech sector play in the economic recovery?

It's been over a year since the first lockdown came into place. People are eager to leave their homes to socialise again, shop and find new experiences - which doesn't necessarily mean we should do it before it's common sense to do so, but it does...

Posted by: Creativepool Editorial
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Inspiration

Let's Play: Gamifying graphic design

Let's have fun learning and improving on our graphic design skills by utilising some dope online games. Here are links to the games mentioned: What's that colour? The Kerning Game Brand Recognition Pixactly Bezier Type Game Watch, play along...

Posted by: Kevin Forister
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Leaders

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes

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