Displaying 1 - 36 of 2940 results
adam&eveDDB has launched the next stage of its “Hidden Cities” campaign for the Financial Times and Google. Combining Google technology with the global knowledge of FT Weekend journalists, the Hidden Cities series helps readers discover...
Posted by: Creativepool Editorial
Landor Stuart Sproule will be leaving TBWA for Landor Associates according to an announcement made yesterday by the global brand consulting firm. Sproule will report the Landor CEO Lois Jacobs at its New York office on Monday as the new president of...
Posted by: Benjamin Hiorns
Founded has launched a global campaign for the FT Weekend to raise its awareness in the lifestyle space. The campaign is currently running across multiple channels including OOH, taxi tops, digital, social and print. FT Weekend, the home of...
Posted by: Creativepool Editorial
It's notoriously difficult to make finance seem exciting, which is why this latest brand campaign for The Financial Times by adam&eveDDB is so inspiring. The first ever fully integrated campaign for the world’s leading business news...
Posted by: Benjamin Hiorns
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
The London-based visual effects shop Framestore has unveiled their latest large-scale, outdoor data visualisation project for leading investment bank Morgan Stanley. Working alongside Morgan Stanley and creative partners Bloomberg, the Labs team has...
Posted by: Creativepool Editorial
Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...
Posted by: Creativepool
The new year paints an uncertain picture for retailers. With predictions of more acquisitions, mergers, and bankruptcy administration, the fight to stay afloat shows no sign of slowing down. And, now we must throw the threat of recession into the...
Posted by: Creativepool Editorial
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...
Posted by: Creativepool Editorial
Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...
Posted by: Creativepool Editorial
When the results for the Q1/FY 2021 were released a few months ago, tales of recovery and hope started spreading across the industry, as optimistic figures of growth and recouped losses started popping up from the industry giants and beyond....
Posted by: Antonino Lupo
Creative Partner at BBD Perfect Storm Cory Eisentraut loves social projects. Work and cases in which communities and fans interact straight with the brands, building meaningful moments and connections that are meant to leave a lasting impression...
Posted by: Creativepool Editorial
As the world focused on Covid, there were some unsung heroes still working behind the scene to raise awareness about the deadliest sickness of all. To raise awareness of people who are still going through cancer treatment in these difficult times,...
Posted by: Creativepool Editorial
To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...
Posted by: Antonino Lupo
Who would have thought, one year ago, that success in 2020 would be measured by the capacity to survive a pandemic? We know Emma Sexton as the CEO and founder of creative agency MYWW, founder of the Inside Out Awards, creative expert in residence at...
Posted by: Creativepool Editorial
"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...
Posted by: Creativepool Editorial
It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...
Posted by: Theatro360
Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...
Posted by: Creativepool Editorial
Remember when Hollywood actor and former California governor Arnold Schwarzenegger had to self-destruct in Terminator 2: Judgement Day? The scene has become so iconic that creative agency M&C Saatchi recently based a whole campaign on it for the...
Posted by: Creativepool Editorial
Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...
Posted by: Creativepool
AXA and The Sunday Times have launched a new video highlighting how technology is helping dementia patients to take part in exercise and improve their cognitive ability. As part of its partnership with News UK, the insurance firm and newspaper's...
Posted by: Creativepool Editorial
Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....
Posted by: Benjamin Hiorns
MEC has made it into the Sunday Times 100 Best Small Companies to Work For 2016, making it the sixth consecutive year that the global media agency has been named on the list. MEC secured 68th place in the list this year and competed against over...
Posted by: Creativepool Editorial
Live Stream: 9:00 - Managing Disruption There’s no question the media and advertising worlds are being turned upside down daily. New technologies enable innovation around business models and distribution, while barriers to entry for new...
Posted by: Creativepool
Live Stream: 9:00 - Pardon the Interruption: Advertising is Back Over the past several years, marketers have been finessing the technique of content marketing, the communication of choice for an always-on, newsfeed-based media world. But just when...
Posted by: Creativepool
Grey London launched the inaugural Irish editions of The Times & The Sunday Times this week with a campaign comprising brand and product TV ads, print and radio advertising, in a move following a failed legal bid by the Irish Times to stop News UK...
Posted by: Creativepool Editorial
The New York Times announced yesterday that its innovative creative marketing agency T Brand Studio, will be expanding to London, offering international clients access to its content marketing services expertise and award-winning “Paid...
Posted by: Creativepool Editorial
The Hyundai Motor Company has just launched a dazzling new interactive billboard campaign at the world famous Times Square in Manhattan, New York. The campaign, which is called “Hyundai Brilliant Interactive Art,” creates a two-way...
Posted by: Benjamin Hiorns
My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...
Posted by: Creativepool
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
Trends. That’s right, it’s that time of the year again where we all become wannabe soothsayers and cast our minds as far forward as possible to escape the gaping maw of sadness that is the present. 2021 has not exactly been a banner...
Posted by: Benjamin Hiorns
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial