Leaders
The tree that reads minds
The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool Editorial
Leaders
Sid Lee - Fuel
Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
Leaders
Leo Burnett London - NSPCC/O2
Leo Burnett London is behind the latest instalment of the NSPCC and O2 “Share Aware” television, VOD and radio campaign, which empowers parents to protect their children when they are online. It responds to...
Posted by: Creativepool Editorial
Leaders
Saatchi & Saatchi - HomeAway
In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...
Posted by: Benjamin Hiorns
Leaders
Cummins&Partners - Chobani
Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The win follows a competitive pitch. The brand, which has attracted global notice for its policies on social responsibility, launched the...
Posted by: Creativepool Editorial
Leaders
No-one would have believed, at the dawn of the 21st century, that within 20 years we would soon witness the election of the first reality TV American President. The cult Mike Judge (of Beavis and Butthead and Office Space fame) film...
Posted by: Benjamin Hiorns