Displaying 577 - 612 of 6009 results
Tons of emails find their way into our inbox - as it is true in most cases. Amongst all this noise, it is just natural that one or two things may not be exactly relevant for all our needs. And no, we're not just talking about spammy international...
Posted by: Creativepool Editorial
In the current lockdown circumstances, social media has become even more prevalent in our everyday lives. With more time at home and no social activities to attend, consumers are looking to social media to pass the time, and your brand could be the...
Posted by: Creativepool Editorial
It was no longer than a few months ago that we first got in touch with CBGC founder Cory Barrett, and it was enough to look at his website to find an unbridled creative spirit with plenty of artistic energy. After being "rejected" by the creative...
Posted by: Creativepool Editorial
If you are shocked and awed by the massive disruption to life as you have known it, you are not alone. Back in March, this forecast of upcoming events became irrelevant almost overnight. Looking to the future, hours and hours have been spent...
Posted by: The Darnell Works Agency
In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...
Posted by: Creativepool Editorial
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. The new campaign, called...
Posted by: Creativepool Editorial
Automotive Designers are the minds behind the machines that have to understand not only what looks good aesthetically but how it’s going to work mechanically. It’s a very specific skillset and it’s one that is always going to be in...
Posted by: Creativepool
As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....
Posted by: Imagination
Retail is not dead, boring retail is dead As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark and a new retail landscape is bringing...
Posted by: Imagination
This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...
Posted by: Creativepool Editorial
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
UK Ecommerce is set to account for almost a quarter of all retail spend in the UK in 2020, and it’s well documented that the high-street is struggling to compete with online retailers. The British Retail Consortium (BRC) has even called 2019...
Posted by: Creativepool Editorial
When you catch a glimpse of Jessica Crawford’s work, the first word that often comes to mind is “floral.” Indeed, so much of her work revolves around the natural beauty of flowers and fauna and it’s this aesthetic that has...
Posted by: Creativepool Editorial
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...
Posted by: Creativepool Editorial
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Posted by: Creativepool Editorial
Sexual innuendo continues to be a favourite tool of advertisers for a simple reason - it works and it’s usually effortlessly funny. Such is the case in this spot by Procter & Gamble’s multi-agency shop Woven (with teams from Grey),...
Posted by: Creativepool Editorial
The Open University, the UK’s largest academic institution, recently launched a campaign to inspire people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. The...
Posted by: Creativepool Editorial
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
A life-changing and career-making program returns to New York for the third year running. D&AD Shift is a free night-school for emerging creatives without college degrees and exists to unearth raw talent (from artists to writers and creative thinkers...
Posted by: Benjamin Hiorns
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
Posted by: Creativepool Editorial
Simon Waloszek is something of a Creativepool legend. In the 6 years since he first joined the site, his work has been nominated for the Annual four times and last year, he received two silver People’s Choice awards for his insanely colourful...
Posted by: Creativepool Editorial
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
Posted by: Creativepool Editorial
The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...
Posted by: Creativepool Editorial
It’s getting harder to step your foot in that creative door. With agencies focusing on awards and “big achievements”, we tend to focus more on titles and lose sight of personal development. Sophia Luu argues it’s time to scrap...
Posted by: Creativepool Editorial
While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...
Posted by: Creativepool Editorial
Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...
Posted by: Ant O'Neill
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...
Posted by: The Darnell Works Agency
Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...
Posted by: Ant O'Neill
Finding clients, or ‘new business’ is tough. They are often like buses, you wait ages for one, then all of a sudden two or three arrive at once. This is evident more so for creatives, as we are not very tuned to the business side of...
Posted by: Hashmukh Kerai
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...
Posted by: AKQA
According to research conducted by The EXPERIENCE Institute, there are three main reasons people attend events: education, destination and networking. Your focus may be on advancing knowledge and skills, visiting locations exotic or nearby, or...
Posted by: The Darnell Works Agency
Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...
Posted by: Creativepool Editorial