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Leaders

Matthew McConaughey is the highest paid Creative Director in Adland

OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...

Posted by: Benjamin Hiorns
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Inspiration

Creativepool City Guides: Zürich

Often cited as one of the most expensive cities in the world, Zürich’s creative potential gets a bad reputation. But amongst the hedge-fund millionaires and the more traditional aspects of life in Switzerland’s largest city,...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

CHI&Partners Yan Elliott is joining CHI&Partners as Joint Executive Creative Director, alongside Micky Tudor. Elliott leaves Lucky Generals, where he was Creative Partner, and responsible for notable recent campaigns including the Radiocentre work...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Cheil London Cheil London has boosted its creative offering by hiring award-winning creative director Russell Schaller as Creative Director of Film. Schaller joins the agency from Havas Worldwide London where he served as Creative Director. He will...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Adam&Eve/DDB - Sky Mobile The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Grey London Grey London announced two important promotions this week. Wayne Brown, currently MD of GreyPOSSIBLE, has been appointed to the new role of COO, while Matt Tanter, currently head of planning, has been promoted to CSO. They will report to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins and Acquisitions of the Week

Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

PHD - Volkswagen PHD has won the £2 billion business through building trust and a planning-based approach. Major account wins rarely come out of the blue, but PHD’s victory in what will almost certainly turn out to be the biggest global...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Monday's Top Highlights

As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival. Ogilvy & Mather take Glass Lion and Two Grand Prix On the third day of the Cannes...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

RKCR/Y&R - Lombard Odier RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: MullenLowe

MullenLowe Profero launch new Magnum with Kendall Jenner The Magnum ice cream brand is working with reality TV star and model Kendall Jenner to launch a decadent new variant at the Cannes Film Festival. MullenLowe Profero has helped to launch Magnum...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Proximity London - Specsavers Specsavers is bringing in an external agency to handle its CRM for the first time, having previously handled all activity in house. After an extensive pitch process, which began last September, the retailer appointed...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

WCRS - Pride in London Pride in London has appointed WCRS to develop an integrated campaign to promote its 2016 festival, the focus of which is a central London parade on June 25. Pride in London is one of London’s biggest free events,...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Ad of the Week: RKCR/Y&R – The Home Office Disrespect NoBody Iv'e always been a big fan of puppets. It probably has something to do with being raised on a steady diet of The Muppets and Fraggle Rock from an early age. Regardless, if a campaign...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 2

Hasan & Partners - Valio Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

FCB Inferno FCB Inferno has hired Elspeth Lynn to join its creative department. She will start in January, working directly with the agency’s clients, which include BMW, Beiersdorf and Sport England, and report to joint Chief Creative Officers...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

GPY&R Melbourne GPY&R Melbourne has promoted Jake Barrow to the position of creative director. Barrow has been with the agency for four years and has lead multi award winning projects for Schweppes, Public Transport Victoria and the Australian...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

VCCPme - PDSA PDSA has awarded VCCPme its direct account following a competitive pitch, which was handled by the AAR. PDSA is the UK’s leading veterinary charity, with 51 pet hospitals and over 380 pet practices working tirelessly to provide...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Critical Mass Critical Mass, the global digital experience design agency, has hired Grant Owens as its Chief Strategy Officer. Owens, who is based in New York and was formerly the GVP Head of Planning at Razorfish North America, will lead the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Awards Of The Week

AMV BBDO retains Google FAB Agency of the Year title The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial

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