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Advertising

AdWorld Roundup: Accounts

Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...

Posted by: Benjamin Hiorns
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Advertising

MillerCoors launch a formal review for Miller Lite account

MillerCoors recently announced that the creative account for Miller Lite, the fourth-largest beer brand in the US, has been put up for review, and has sent requests for proposals to the Publicis Groupe's Leo Burnett Chicago, Omnicom's TBWA LA and...

Posted by: Benjamin Hiorns
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Advertising

Saatchi & Saatchi fill CMO role and find new beer account

After a while in limbo, Saatchi & Saatchi, the Publicis Groupe owned global communications and advertising agency network, has finally filled its chief marketing officer role. The agency has been without a CMO since Ben Bittman left in 2010, but...

Posted by: Benjamin Hiorns
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Advertising

Coen Brothers direct Peter Fonda in Wild Super Bowl spot for Mercedes

The Coen Brothers (Joel and Ethan to their mother) are arguably amongst the only true modern auteurs in American cinema, so the news that they were to direct an ad spot for Mercedes Benz to air during the Super Bowl came as something of a shock to...

Posted by: Benjamin Hiorns
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Trends

FREITAG opens Sweat-Yourself-Shop in Zurich

To mark the reopening of environmentally-friendly fashion brand Freitag’s Zurich District 4 store, the brand is giving consumers the chance to create their own product. Following common remarks such as ‘Have you got his bag in pale...

Posted by: Creativepool Editorial
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Design

First look: Shop the show

designjunction2017 will be the London Design Festival's ultimate shopping destination, with a dedicated retail section perfect for buyers and design-savvy consumers. In The Canopy, more than 70 design-led pop up shops will sell everything from...

Posted by: designjunction
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Advertising

Direct Line's New Billboards Hack Car Radios and Geo Maps

Direct Line has announced the launch of a digital out of home (DOOH) campaign (the first using large scale DOOH roadside formats) in support of its new “Onward Travel” proposition. Tailored to match the conditions that consumers see the...

Posted by: Creativepool Editorial
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Advertising

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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Advertising

The handcrafted IKEA direct mail campaign from LIDA

Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...

Posted by: Creativepool Editorial
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Trends

Paris Dispatch: Meet the team behind the quaint shop OMY

When you discover OMY’s shop fresco for the first time - nestled inbetween quaint, Parisian side streets - you're locked in a moment of childish awe. In front of you looms a giant map of Paris; it covers the whole of the building, and it's...

Posted by: Kate Lewin
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Advertising

Geometry Global launched a pop-up poppy shop for Remembrance Sunday

The UK’s biggest Armed Forces charity, The Royal British Legion (RBL), tapped into the new retail world with the launch of its first pop-up shops this week. The shops, created in collaboration with Geometry Global UK, were set up to boost...

Posted by: Creativepool Editorial
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Design

London Transport Museum opens Design Gallery and pop-up shop

The recent history of London is a fascinating one indeed, especially when you factor in how the progress of transportation has transformed the city into a bustling, seemingly endless metropolis. The designs that underlined these changes appeared to...

Posted by: Benjamin Hiorns
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Features

Intangibles: Shop For Avatars, Ringtones + Snapchats

In a world where art investment is one of the safest bets you can make, would you start collecting intangible objects? Well that’s the premis of The Walker Art Centre's a new online shop for artwork named Intangibles. The idea is to allow...

Posted by: Jade French
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Design

Someone sharpens Glasses Direct's vision

Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...

Posted by: Creativepool Editorial
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Economy

Creative Direct Marketing Group (CDMG) opens new office

Last week the California-based direct response advertising agency announces expansion by their new office in Nashville, Tennessee. The Creative Direct Marketing Group (CDMG) is a full-service direct response and digital advertising agency with...

Posted by: Creativepool
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News

Kellogg's opens the first 'Tweet Shop'

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

Posted by: Creativepool
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News

Kellogg's first Tweet Shop

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

Posted by: Creativepool
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Advertising

Top Hires of the Week

McCann London McCann London has hired the dynamic creative team behind the multi award-winning Freedom Brewery campaign; Will Cottam and James Crosby. Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

Cheil London Cheil London has boosted its creative department with two new hires. Nick Craske joins as Creative Director, working across all the agency's accounts, and Georgia Barretta takes up the new role of Creative Director Design. Craske joins...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Trends

The Beauty of Technology: How beautiful boundaries are being broken

The beauty sector is being transformed by technology. From hyper-personalisation in skincare and foundation to 3D-printed make-up (yes, really), tech is increasingly enabling brands to innovate in an oversaturated market and meet shifting consumer...

Posted by: Matter Of Form
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

Context is key: How to create impactful ads on the right platform

We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...

Posted by: Creativepool Editorial
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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

Posted by: Crush
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial

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