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Leaders

Havas to predict the future of TV analytics

Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...

Posted by: Benjamin Hiorns
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Leaders

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
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Leaders

A conversation about IceCream, Hobbies & WH Smith...

Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...

Posted by: Simon Manchipp
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Leaders

Charlie Smith on paving your own path

Running a design studio is no mean task. As motivated as you or your team may be, there will be challenges and there will be obstacles that require your full set of skills. Add to that the fact that, as founder and CEO of CSD Charlie Smith so...

Posted by: Creativepool Editorial
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Leaders

Smith & Beta survey reveals serious agency gaps in digital readiness

Smith & Beta, the talent development company that specialises in informing adland employees about all things digital, recently released some rather shocking findings, which were discovered during a survey it conducted of more than 2,000 agency...

Posted by: Benjamin Hiorns
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Inspiration

Exploding Lightbulbs by John Smith

As part of an ongoing exploration of high speed photography, Jon Smith has been filling standard incandescent light bulbs with various objects, liquids and other substances before causing them to explode in front of his camera. In some of his more...

Posted by: Creativepool
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Leaders

Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

mcgarrybowen Jason Gonsalves has been announced as the new UK CEO for mcgarrybowen. Gonsalves joins from BBH London, where he most recently served as Chief Strategy Officer. He has a strong leadership pedigree, and is almost unique in making the...

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2024

Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...

Posted by: The Darnell Works Agency
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Features

WHSmith and How NOT to Do a Brand Identity Rollout

There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...

Posted by: Benjamin Hiorns
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Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Posted by: Creativepool Editorial
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Inspiration

Oxfam’s ambitious first TV campaign in almost a decade #BehindTheIdea

Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...

Posted by: Creativepool Editorial
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Features

The future of influencer marketing #YearInReview

Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...

Posted by: Benjamin Hiorns
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Workshop

Shining a digital light in the darkness #CompanySpotlight

For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...

Posted by: Creativepool Editorial
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Inspiration

The science of being humankind.

Being kind has measurable positive effects on health, wellbeing, and relationships - it’s science. It’s way too easy to get caught up in the day-to-day stresses of a busy and full life these days. But for this years ‘World Kindness Day’,...

Posted by: We Are Tilt
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Features

Global creative calendar: November 2023

A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: October 2023

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...

Posted by: The Darnell Works Agency
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Features

The age of equality and diversity? Not quite…

By Rachel King, founder and EP, Parkview Creative March often feels like a month of transition. Winter slowly disappears behind us and feelings of hope and optimism are rekindled. There’s a renewed energy for change. March is also the month we...

Posted by: Creativepool Editorial
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Inspiration

Devotion to doing a job well with Parkview Creative | #CompanySpotlight

Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...

Posted by: Creativepool Editorial
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Inspiration

Dogs Trust celebrates "Ground Dog Day" | #BehindTheIdea

“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...

Posted by: Creativepool Editorial

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