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Leaders

#GettingToKnow the bravest sonic branding creative director of all

Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...

Posted by: Creativepool Editorial
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Inspiration

The best OOH campaigns of the 21st century according to the experts

COVID might not be in the rearview mirror just yet but it’s at least starting to feel like it. So, with the first traces of sunshine now officially hitting our high streets, we thought it was about time to take a look at a marketing medium that...

Posted by: Creativepool Editorial
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Inspiration

Raiding Putin’s NFT art collection to help Ukraine

For months now people have been telling me that NFTs are the future and I still don’t see it. The concept is solid but has anyone really done anything exciting or important with it yet? Well, colour me wrong, as it would appear one recent...

Posted by: Benjamin Hiorns
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Inspiration

Waking up to a unique way to travel | #BehindTheIdea

Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...

Posted by: Creativepool Editorial
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Features

12 unexpected graphic design trends to watch for in 2022

When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...

Posted by: Chris Bicourt
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Inspiration

What does the metaverse mean for freelancers?

We’ve all been talking a lot about the metaverse this month. But whereas most of the content seems to revolve around what it can’t do and questioning its limits, I thought I’d close out metaverse month by looking at one subset of...

Posted by: Benjamin Hiorns
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Industry

Letting those WOW moments speak for themselves | #BehindTheIdea

In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....

Posted by: Creativepool Editorial
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Inspiration

The LA team using creativity to combat Russian propaganda 

What do you see when you look at the image above? The face of the most hated man in the world? Or a subtle protest against censorship? Maybe both. Of all the dirty tricks currently being pulled by Adolf Putin, the blatant and violent censorship of...

Posted by: Benjamin Hiorns
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Inspiration

#GettingToKnow the new mum spearheading a brand new division of Xaxis

For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...

Posted by: Creativepool Editorial
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Workshop

Why not working will make you work better

Any working adult will know that not every idea, or every piece of work, is going to cut-through. For those in creative roles, this can be difficult to deal with. Creatives put so much of themselves into their work, as a form of self-expression - of...

Posted by: Creativepool Editorial
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Inspiration

Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight

A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...

Posted by: Creativepool Editorial
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Features

Can a name change save a bad brand?

I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...

Posted by: Benjamin Hiorns
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Inspiration

The Big Issue lets people know sellers are still here | #BehindTheIdea

Forever Beta launched a campaign this month to support Big Issue vendors after the difficulties they have faced over the last two years. Created in partnership with Ocean Outdoor, the “I’m here” campaign draws attention to Big...

Posted by: Creativepool Editorial
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Workshop

Are media measurement frameworks getting an overhaul in 2022?

Measuring success across an entire customer journey has never been more hotly debated than now. Media expert Matt Nesbitt explains how and why. Navigating a fragmented landscape With the lurking third party cookie deprecation and the eradication of...

Posted by: Creativepool Editorial
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Leaders

Why bold design is good business

Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...

Posted by: Creativepool Editorial
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Inspiration

A saucy campaign 150 years in the making for Heinz | #BehindTheIdea

The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Workshop

Porky polls: people lie in surveys, so how do you get to the facts?

There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...

Posted by: Creativepool Editorial
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Inspiration

Yellow and blue - The creatives keeping hope alive for Ukraine

It’s been almost a week now since Vladimir Putin did the unthinkable and plunged Ukraine into a war they didn’t ask for in a move that still feels like the megalomaniacal equivalent of throwing your toys out of the pram. It’s dark...

Posted by: Benjamin Hiorns

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