Displaying 145 - 180 of 2421 results
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...
Posted by: Creativepool Editorial
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
England and Chelsea footballer, Raheem Sterling, and industry icon and music video director, Carly Cussen, recently launched their own creative production agency - Playmaker Films. Sterling and Cussen have a track record of working together to...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I don’t think there’s ever a typical day. And I love that there isn’t. I started Tactical ten years ago during the early days of the iPhone and in the...
Posted by: Creativepool Editorial
This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...
Posted by: Creativepool Editorial
A Radio Times survey recently revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s...
Posted by: Creativepool Editorial
How did you get into the industry? The truth is that I took a reverse path, as I started by doing traditional Editorial Design and Branding, to the point of becoming an Art Director and Creative in different Publishing companies and design studios....
Posted by: Creativepool Editorial
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
With Generation Z (Gen Z) emerging as a powerful consumer force, brands are continuously seeking innovative ways to engage this tech-savvy and socially conscious audience. One highly effective and immersive avenue is gaming, which has become an...
Posted by: Creativepool Editorial
This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...
Posted by: Creativepool Editorial
How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...
Posted by: Creativepool Editorial
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Over the past few decades, video games have evolved from simple pixelated pastimes into immersive interactive experiences with vast storytelling potential. Alongside this evolution, branding in video games has also matured significantly. Once...
Posted by: Benjamin Hiorns
For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...
Posted by: Benjamin Hiorns
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
How did you get into the industry? I started out freelancing as a graphic designer quite early in my youth; when I was around 13. My parents had encouraged me to start early. I remember my first ever pitch - It was at a coffee shop, I was extremely...
Posted by: Creativepool Editorial
This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...
Posted by: Creativepool Editorial
The approach to collaborating with one of the biggest brands in the world by Ben Langsfeld, Executive Creative Director at BUCK. Not long ago, we were making a homemade sock puppet music video for asthma awareness. Fast forward 10 years, and...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...
Posted by: Creativepool Editorial
How did you get into the industry? From a tender age, the world of design and illustration beckoned me. My childhood was filled with doodles, sketches, and imaginations that translated onto paper. Pursuing Fine Arts was a natural progression,...
Posted by: Creativepool Editorial
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can...
Posted by: Creativepool Editorial
Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...
Posted by: Creativepool Editorial
How did you get into the industry? I think it was destined. Both my parents were in PR and media…but more importantly India in the early 90s had only one tv channel and a lot of the programming was coma inducing. For example, prime time tv...
Posted by: Creativepool Editorial
A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...
Posted by: Creativepool Editorial
As the world grapples with high inflation and a cost-of-living crisis, it isn’t exactly surprising to see a major shift in the marketing strategies of the world’s biggest brands. A new Marketers Most Wanted report, which analyses the...
Posted by: Benjamin Hiorns
In a bold new move, Income Insurance recently unveiled its new feature of Enhanced Covid-19 coverage for its travel insurance with an 18-minute horror film created by BBH Singapore. Pioneering Singaporean horror film director Kelvin Tong, known for...
Posted by: Creativepool Editorial
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...
Posted by: Creativepool Editorial
How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...
Posted by: Creativepool Editorial
By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...
Posted by: Creativepool Editorial