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Inspiration

Design Trends 2017: Upcycling

The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: BBC Three, Hula Hoops and other stories

Studio Output - BBC Three Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From EURO 2020 to Breadwinners

Y&R - UEFA EURO 2020 As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will...

Posted by: Creativepool Editorial
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Leaders

Fontsmith’s new luxurious typeface 25 years in the making: FS Siena

You can’t hurry a good typeface. All that sketching, drawing, honing, editing, balancing… Then there are the uppercase and italics to perfect, and different weights. Sometimes, it can take years. Few typefaces, though, would have been in...

Posted by: Fontsmith
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Leaders

Droga5 make goths smile

If there's one thing we don't see enough of in modern advertising, it's goths. OK, that might be something of an exaggeration, but they are a certainly subsection of the population who have gone unloved for the best part of the last decade. Indeed,...

Posted by: Benjamin Hiorns
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Industry

Creative Debates: Are External Production Partners Worth It?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates, which took place during the 2016 Cannes Lions festival, will tackle some of the most difficult questions and topics being faced by our...

Posted by: Creativepool
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Leaders

Creativepool are set to make a big splash at Cannes Lions 2016

It's that time of year once again when ad land descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...

Posted by: Creativepool
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Leaders

Account Wins of the Week

Brand & Deliver - Workshare Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout...

Posted by: Creativepool Editorial
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Leaders

BBH launches in Stockholm

BBH has officially announced the opening of an office in Stockholm, furthering the agency’s ambition to become the number one agency partner for the mobile age. The new agency was born out of the acquisition of highly acclaimed Swedish mobile...

Posted by: Creativepool Editorial
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Leaders

Building an immortal brand: when campaigns are just a quick fix

Miles Davis once described his career by saying “I have to change, It’s like a curse”. This quote depicts the current business battle field better than ever. Across industries, disrupters are reinventing the business landscape. While Uber is...

Posted by: Harry Elonen
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Leaders

Dynamo teams up with Kelly Hoppen to create beguiling 3D wallpaper

Today's celebrity folk are rarely content to stick with the roles that made them their millions. The Hollywood rolodexes are full of actors wanting to become musicians, rappers wanting to become talk show hosts, and sports stars wanting to become...

Posted by: Benjamin Hiorns
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns
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Leaders

Inside Iran's first ever International Marketing Event

The Global Marketing Summit, which opened on Saturday, November 21, at Shahid Baheshti University International Conference Centre, brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers...

Posted by: Creativepool Editorial
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Leaders

NiceBot turns the other cheek on Cyber Bullying

Cyber bullying is a very modern, but very serious problem, which is especially rife on Twitter. Indeed, online bullying is more prevalent today than it’s ever been before, with Twitter alone registering something mean, cruel or hurtful posted...

Posted by: Creativepool Editorial
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Leaders

AWARD increases presence at Semi Permanent in Australia

The Australasian Writers and Art Directors Association (AWARD) will be increasing its presence at the annual Semi Permanent festival of creativity and design from May 2016, in a collaboration that will introduce an annual AWARD showcase to the...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Computing goes horizontal Altwork, a US design company, is set to release an adaptable office chair that lets users sit, stand or lie down while using their computers. The concept is aimed at high-intensity users, meaning people who spend at least...

Posted by: Creativepool Editorial
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Industry

What to see at FUTURE ARTEFACTS this weekend

Last night we had the chance to have a peek at the inaugural FUTURE ARTEFACTS showcase at Shoreditch Studios in London. The aim of FUTURE ARTEFACTS is to bring together the world’s most progressive music, arts publishing, fashion and tech...

Posted by: Creativepool Editorial
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Leaders

Your chance to flip the coin at this year’s Rugby World Cup

Whilst I won’t pretend to be a rugby fan (my dad’s always called it “Posh blokes chasing an egg” and in part I’m inclined to agree), I do understand the value of the sport as an advertising commodity, so it’s...

Posted by: Benjamin Hiorns
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Leaders

How London responds to a Tube Strike

Impero Nothing strikes fear into the heart of London commuter like the prospect of another tube strike, and last Thursday (August 6) the darkness descended once again, sending the city into mild spasms of chaos! However, if there's one thing...

Posted by: Benjamin Hiorns
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Leaders

#100DaysOfZen could be the greatest photo collaboration ever

Razorfish Hong Kong has worked with ASUS to create the “100 Days of Zen,” a 100 day long creative initiative led by Instagram sensation Robert Jahns (Nois7). Inspired by Robert’s work, the campaigns showcases the photography...

Posted by: Creativepool Editorial
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Inspiration

It's hip to be old: How to be a graffiti grandma

We're looking at the OAP amazing, those creative types who live life to the very fullest. First up, it's Internet sensation Baddiewinkle ("Stealing your man since 1928"). She's followed by the likes of Rihanna, vocally supports legalising weed and...

Posted by: Jade French
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Leaders

Home prepares for opening weekend in Manchester

Home, the new Manchester arts centre, is set to open this weekend with a series of events curated by oscar winning director Danny Boyle. The centre is an architectural marvel from the Dutch firm Mecanoo, which has been designed to reconcile the needs...

Posted by: Creativepool Editorial
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Leaders

Google and the Looney Balloons

In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...

Posted by: Benjamin Hiorns
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Leaders

Publicis London show another side to Homelessness

In an effort to (quite literally) expose another side to homelessness, the Depaul charity has launched a unique new poster campaign for its Nightstop service, which helps in finding emergency accommodation for young homeless people. Nightstop is an...

Posted by: Creativepool Editorial
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Leaders

Fancy using Sonic the Hedgehog in your next ad campaign?

“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...

Posted by: Benjamin Hiorns
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Leaders

Apple Store overhaul on the cards

The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...

Posted by: Benjamin Hiorns
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Leaders

Prada and OMA create an Infinite Palace

AMO, the research branch of the Dutch design studio OMA, recently created a unique runway for the Prada Autumn/Winter menswear show that used clever design trickery to make it appear as though the catwalk stretched on into infinity. At the...

Posted by: Creativepool Editorial
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Leaders

Sainsbury's Christmas ad: the bad taste of festive chocolate?

Ah, advent! The gateway to Christmas! Today is the day when millions of children all over the country are opening the first window on their advent calendars and devouring that first overpriced and possibly over-wrapped square of chocolate - assuming...

Posted by: Ashley Morrison
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Leaders

Snoozebox redesign is a Tangerine Dream

Snoozebox, the portable hotel chain, recently enjoyed a complete redesign courtesy of Tangerine, the London-based design consultancy. The hotels in question are modelled (in part at least) on the portable hotels found in Japan, only these compact...

Posted by: Benjamin Hiorns
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Leaders

Punk Rock meets Nintendo. Finally!

Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...

Posted by: Benjamin Hiorns
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Leaders

Crimson Hexagon expands to WeWork's new South Bank location

The social media monitoring and analysis software company Crimson Hexagon, recently opened its new European headquarters on London's South Bank within the “WeWork London” workspace. The new office is home to a team that's expected to...

Posted by: Benjamin Hiorns
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Leaders

October's latest vertical and horizontal moves in the creative world

The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...

Posted by: Benjamin Hiorns
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Leaders

Better World With Kind Words And Foosball

Yesterday (Sunday 21st September 2014) Ogilvy & Mather, one of the largest marketing communications companies in the world, got involved in spreading the word of amity through their new campaign, “Shoot Goals, Not Guns” for the...

Posted by: Creativepool

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