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Technology

Visions in VR: Google experiments with VR advertising

VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: Pebble Studios ask us to step inside the mind of a child

The virtual reality experts at London-based VR and production company, Pebble Studios, have given us the opportunity to experience the uniquely imaginative worlds of children for the very first time. A lucky group of seven and eight-year-olds from...

Posted by: Creativepool Editorial
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Technology

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Advertising

Cannes Lions Winners: Day 1

It's that time of year again, when the advertising descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...

Posted by: Creativepool Editorial
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Technology

The Week in Tech

R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...

Posted by: Benjamin Hiorns
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Design

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Technology

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Technology

Accessible VR from Google’s Daydream View VR headset

Yesterday at the much anticipated Made by Google event, via a live stream Google finally announced Daydream View, their new $79 VR headset. This forms part of Google’s new hardware positioning, Made by Google, which offers phones, virtual reality...

Posted by: Visualise
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Technology

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Advertising

Google and adam&eveDDB discover Rio's best-kept secrets in VR

adam&eveDDB has launched the next stage of its “Hidden Cities” campaign for the Financial Times and Google. Combining Google technology with the global knowledge of FT Weekend journalists, the Hidden Cities series helps readers discover...

Posted by: Creativepool Editorial
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Technology

Top 5 Highlights from Google I/O 2015 Keynote

Yesterday, when the rest of the world's attention was focused squarely on the (admittedly abhorrent) FIFA scandal, die-hard nerds such as myself has our attention fixed not towards Sep Blatter's crumbling ivory tower, but to San Francisco. Google's...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
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Technology

That Google Memo: The sacking, the fallout and everything else

Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...

Posted by: Benjamin Hiorns
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Awards

BIMA Awards 2017: Google, Cancer Research and B-Reel shortlisted

The British Interactive Media Association (BIMA) has just announced the shortlist for the BIMA Awards 2017 - celebrating the best work in the UK’s digital industry. Nominated agencies include Google, Karmarama, B-Reel and Cancer Research...

Posted by: BIMA
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Technology

Google Ad Blocker: Don't get too excited, it might be a bad thing

Google recently announced that it will launch a version of the Chrome web browser that will automatically block intrusive ads in early 2018, following an earlier announcement from Apple that it too would be introducing an ad blocker to its Safari web...

Posted by: Benjamin Hiorns
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Technology

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Technology

Google finally kills off the dreaded Captcha code

Anyone who has spent any time online in the last decade has probably found themselves at the business end of a Captcha code. Perhaps the most obtrusive and outdated aspect of the entire internet, these codes exist in order to tell humans apart from...

Posted by: Creativepool Editorial
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Design

New Google Mountain View Campus might not be built by robots

Google is everywhere, and it would be incredibly easy to wax cynical about the tech giant and its apparent goal to monopolise the tech industry, social media and the internet, but honestly, Google's rampant domination has never, personally at leat,...

Posted by: Benjamin Hiorns
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Advertising

360i and Carat virtually launch Oreo cookies into space with Google Earth

Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...

Posted by: Creativepool Editorial
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Technology

Nexus deliver delightful animated VR story for Google Spotlight Stories

The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...

Posted by: Creativepool Editorial
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Technology

Google France and AKQA embark on a 360° urban adventure

Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...

Posted by: Creativepool Editorial
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Technology

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial
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Advertising

ZenithOptimedia and Google bring the BFG Dream Jar Trail to the UK

As a young buck, I was all about Roald Dahl, and of all the great author's beloved children's books, The BFG was my favourite. Dahl perfectly managed to capture that impossible middle-ground between sheer terror and war fuzziness, and this same...

Posted by: Benjamin Hiorns

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