Displaying 1 - 36 of 78 results
The Cannes Lions International Festival of Creativity has invited Maurice Levy to become its first Honorary Chairman of the Cannes Lions School, the collective name of the Festival's extensive onsite learning and development programmes. Cannes Lions...
Posted by: Creativepool Editorial
“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote...
Posted by: Creativepool Editorial
Apple Music is here. Unveiled on Monday, the new music streaming surface comes hot on the heels of Jay Z’s own venture Tidal and stalwart Spotify. Apple Music will be launched on June 30, in more than 100 countries... And they needed to do it....
Posted by: Creativepool Editorial
During the first day of Advertising Week Europe in London yesterday (March 23), Publicis Groupe head honcho Maurice Lévy spoke about his longstanding rivalry with WPP boss Martin Sorrell and dropped some not-so-subtle hints about his succession...
Posted by: Creativepool Editorial
Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...
Posted by: Creativepool Editorial
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial
When Grey received an open brief from Pantene from 2022, the only thing they knew was that they would have to craft one of the most compelling and impactful stories ever made in support of the LGBTQ+ community this year. In the end, the agency stuck...
Posted by: Creativepool Editorial
Music is powerful. It can bring people together as much as empower them, leading them on the path to greater things. So it's no wonder Yamaha's focus is on people as much as on music. In a partnership with independent consultancy Zag, Yamaha...
Posted by: Creativepool Editorial
Back in 2015, Maurice Mikkers made an interesting discovery: different emotions lead to different kinds of tears. A tear of pride has a different composition compared to one of heartbreak, love, sadness and so on. So at some point last year, as the...
Posted by: Creativepool Editorial
When we heard beer brand Sol was setting up a bar in East London based on the positive effects of the sun, the first thing we asked was why now? “We conducted some research and two thirds of Brits said they don’t get more than an hour of...
Posted by: Ryan Watson
From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...
Posted by: Brandpie
Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...
Posted by: Benjamin Hiorns
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
VCCP - Britvic J2O J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...
Posted by: Creativepool Editorial
BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...
Posted by: Creativepool Editorial
adam&eveDDB - Great Western Railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated...
Posted by: Creativepool Editorial
Betway, the global online betting company, is launching two new episodes under its “For the Love of the Game” platform, taking inspiration from the golden age of cinema. Created by Above+Beyond, the campaign broke on 6th August in the UK...
Posted by: Creativepool Editorial
Returning for the second year, the global innovation event co-organised by Publicis Group and Groupe Les Echoes, Viva Technology, turns Paris into a hub for the latest groundbreaking startups centred in Paris and beyond. With over 60,000+ attendees...
Posted by: Alexandra Schott
Publicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class...
Posted by: Creativepool Editorial
Golin/MullenLowe London - Magnum Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the...
Posted by: Creativepool Editorial
The Cannes Lions is quite comfortably the brightest spot in the creative calendar. With a heritage stretching back more than half a century and a reputation as the place to be in June if you're anyone or anything in advertising, the festival is a...
Posted by: Benjamin Hiorns
Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...
Posted by: Creativepool Editorial
Backed by a £4.5 million marketing campaign, this new work from BMB marks a bold new strategy for Hula Hoops, in a push that aims to appeal to more households across the UK than ever before. The campaign, which launched online first, kicks off...
Posted by: Creativepool Editorial
Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...
Posted by: Creativepool Editorial
Publicis Groupe Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...
Posted by: Creativepool Editorial
Last night, Procter & Gamble and global feminine care leader, Always, announced a new commitment to address the challenges girls and young women are facing due to the effects of the Syrian refugee crisis. In partnership with UNESCO and Save the...
Posted by: Creativepool Editorial
Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...
Posted by: Creativepool Editorial
When D&AD announced its New Blood Shift programme back in April this year, they did so with one priority. In their own words, they wished “To test a belief that success shouldn’t be about who you are, where you’re from, or who you...
Posted by: Benjamin Hiorns
Publicis.Sapient, part of Publicis Groupe, recently announced the merger of SapientNitro and Razorfish to form SapientRazorfish, a supergroup agency which is designed to better fuse the significant experience and technology capability across the two...
Posted by: Creativepool Editorial
Following in the footsteps of a long line of famous artists and designers such as Tracey Emin and Damien Hirst, the latest design legend to be given the honour of designing the trophies for the Brit Awards ceremony has been named as the late, great...
Posted by: Creativepool Editorial
As much as we'd all like to believe that we've all moved on from the dark ages of the 1960s and 1970s into an age of genuine enlightenment, the sad fact remains that, for the most part, adland is still a bit of a boys club. This is thanks in no small...
Posted by: Benjamin Hiorns
Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. Kevin Roberts, Saatchi & Saatchi executive chairman and head...
Posted by: Creative Equals