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Features

Is the pitching process broken and how can we fix it?

Unless you find yourself in a particularly enviable position, if you work in the creative industries (particularly in advertising) then at some point you’re going to have to pitch for work. The pitching process, as it once was, doesn’t...

Posted by: Benjamin Hiorns
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Workshop

Why the pitching process is a broken and expensive drain on creatives

Stephen Izatt, MD at brand consultancy Thinkfarm, looks at why the pitching process is a broken, expensive drain on the creative sector - and makes the call for change. Branding agencies and consultancies like ours constantly face a barrage of...

Posted by: Creativepool Editorial
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Leaders

Design Process Behind A Dodgers Illustration

Here's a quick behind-the-scenes video covering my process designing a Los Angelas Dodgers baseball illustration. Also included are two little mini Adobe Illustrator tutorials over two tools that I use all of the time. So with that said, let's play...

Posted by: Kevin Forister
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Workshop

Every Creative Process needs feedback.

When you are working in a creative process and wants to reassure that you are heading in the right direction, asking for feedback is one of the fastest ways to know that you’re on to something. But asking for input can come at a high price unless...

Posted by: Maksimilian Kallhed
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Features

Making assumptions. Is the creative recruitment process broken?

A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...

Posted by: Magnus Shaw
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Workshop

Humanising the redundancy process

It would be easy in an economic environment like this to lay the blame for all redundancies on the 'credit crunch' but I believe that there are other reasons why some of these redundancies are taking place. In prosperous times creative businesses are...

Posted by: Creativepool
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Workshop

How to choose a production agency

It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...

Posted by: Creativepool Editorial
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Leaders

Linear production 'too long and expensive' - Shutterstock chief

The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom. Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...

Posted by: Ryan Watson
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Features

A behind-the-scenes look at storytelling with virtual production

Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...

Posted by: Imagination
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Industry

Creative Debates: Are External Production Partners Worth It?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates, which took place during the 2016 Cannes Lions festival, will tackle some of the most difficult questions and topics being faced by our...

Posted by: Creativepool
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Industry

Creative and Production Teams: What’s Your Relationship Style?

No, this isn’t an article for Tinder. It is, however, important to think about whether you’d swipe right on a relationship with your creative or production colleagues. How much time do you dedicate to thinking about your working...

Posted by: We Are Amnet
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Features

Why the future of content production is in cloud storage

The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...

Posted by: Creativepool Editorial
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Workshop

The Turkish production studio with global ambitions #CompanySpotlight

This week we spoke to Anima Instanbul, to discuss the challenges and opportunities associated with being a production studio based outside of the European and US creative bubble. How was your company formed, and where are you based? Anima was...

Posted by: Creativepool Editorial
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Inspiration

Threefold Films' holistic view of production - #CompanySpotlight

When Covid-19 hit, production (even more than most) was brought down to its knees and forced to adapt or die. Be it with a pivot to remote filming or animation, there was a strong push towards new and fresh ways to do production - and companies such...

Posted by: Creativepool Editorial
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Leaders

The Art of the Production Line at the Barbican

Travel has become a favourite theme of galleries recently. First we saw KK Outlet get cheeky with their Commute Nice, London show, and now the Barbican are mid-way through their show Station To Station: A 30 Day Happening. Having travelled through...

Posted by: Jade French
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Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding

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