Displaying 397 - 432 of 489 results
Nicolas ‘Nico’ Perez is an ambitious, ‘ideas-first’ bilingual Creative Director and Copywriter from Chile with 10 years of experience working in different countries and creating integrated campaigns for major brands like...
Posted by: Creativepool Editorial
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...
Posted by: Posterscope
The importance of bravery, boundaries and beliefs in the performance arts “Argue for your limitations, and sure enough they’re yours” Richard Bach, ‘Illusions’ , Arrow Books, 1988 The book ‘Illusions’ by...
Posted by: James Sampson
The more time we spend in lockdown, the more people are starting to realise that COVID-19 was not a cataclysm for the business world - it was a catalyst of change, an occasion to adapt or die and accelerate innovation for those ready to embrace...
Posted by: Creativepool Editorial
Tons of emails find their way into our inbox - as it is true in most cases. Amongst all this noise, it is just natural that one or two things may not be exactly relevant for all our needs. And no, we're not just talking about spammy international...
Posted by: Creativepool Editorial
With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...
Posted by: David Shulman
The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...
Posted by: Creativepool Editorial
Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...
Posted by: Antonino Lupo
With less than a month left until late submissions close for the Creativepool Annual 2020, we’ve decided to focus a spotlight on some of the individual winners from last year. Katja Alissa Mueller is an award-winning creative designer, art...
Posted by: Creativepool Editorial
Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...
Posted by: Luc Benyon
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
It’s that time of year again when we start to cast off the shackles of what has been a rather turbulent year and look ahead at the beacon of hope that is the new year. In the first of our annual trend pieces for 2019, Michele Arnese, Global CEO...
Posted by: Creativepool Editorial
It’s getting harder to step your foot in that creative door. With agencies focusing on awards and “big achievements”, we tend to focus more on titles and lose sight of personal development. Sophia Luu argues it’s time to scrap...
Posted by: Creativepool Editorial
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...
Posted by: Critical Mass
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
Besides being Twitter’s VP of EMEA, Bruce Daisley is intent on helping creative companies improve their working cultures and hosts the Eat Sleep Work Repeat podcast on the subject. He’s also written a book called The Joy of Work offering...
Posted by: Ryan Watson
AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...
Posted by: Creativepool Editorial
Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...
Posted by: Creativepool Editorial
Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
A view from David Coombs... Voice just got personal, thanks in part to the arrival of Google’s new robotic assistant Google Duplex which sounds eerily similar to a human voice, replete with natural speech pattern and hesitations and interjections...
Posted by: Persuasion Communications
VCCP - Transport for London In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
WCRS - Sky Mobile Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress...
Posted by: Creativepool Editorial
Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...
Posted by: Ross Taylor
gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...
Posted by: Creativepool Editorial
3D print a home in 12 hours 3D-printing could very well be changing the game soon for global poverty and architecture, with these sturdy, 3D-printed homes that can be built a fraction of the going rate, in a fraction of the time. Whilst other...
Posted by: Creativepool Editorial
Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...
Posted by: Magnopus
Since its inception more than 10 years ago, user-generated content (UGC) has had a storied career. From a few videos on a then little-known website called YouTube in 2006 to full-blown media campaigns harnessing the power of real people, the...
Posted by: Lobster
M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...
Posted by: Creativepool Editorial
The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
ROTHCO - Soar Creative agency ROTHCO and independent national youth outreach movement, Soar, have launched a moving two-minute short film “It’s Just a Phase,” which aims to raise awareness around perhaps the most uncertain and...
Posted by: Creativepool Editorial