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Leaders

April Fools 2017: The Best Fake News

April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...

Posted by: Benjamin Hiorns
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Leaders

LIDA dreams up new technology ‘Boo!mark’ for April Foyles

On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...

Posted by: Pumpkin
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Leaders

Apple watch set for April launch

I've already written at length about how 2015 is set to be the year when the smartwatch kicks its way into popular culture, and that prediction might be vindicated sooner than expected, as it was revealed recently by Apple CEO Time Cook that the...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: April 2021

Among this month's slate of alluring virtual events, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains are set to draw back, and stages will illuminate. As...

Posted by: The Darnell Works Agency
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Inspiration

The formal floral fancies of interior design manager April Sharman

Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...

Posted by: Creativepool Editorial
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: April 2019

Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain. Future and current leaders from vital industry sectors...

Posted by: The Darnell Works Agency
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Industry

DWA brings you the April Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

Posted by: The Darnell Works Agency
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Inspiration

Five degrees (or days) for communication over: 360 to 365

Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...

Posted by: Andre Felix
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Leaders

British Arrows CRAFT Awards: Four days left to enter

All craftspeople working in moving image advertising have been issued a final call to enter the British Arrows CRAFT Awards before it’s too late. The awards, which celebrates its 20th year, is closing for all final entries this Friday...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: The dog days aren't over with Flakonkishochki

Basketball player Andrey Kasay aka Flakonkishochki is a big fan of dogs and always selects the best to aid the creation of his artworks and projects. The artist's trippy, skip-the-light fantastic work has translated into campaigns for the likes of...

Posted by: Kate Lewin
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Leaders

36 Days of Type examines the endless graphic possibilities of typography

A project that’s been getting a significant amount of coverage on everyone’s favourite photo-centric social media hub of late, 36 Days of Type is so much more than an excuse for designers to bash out some nifty fonts. It also represents a...

Posted by: Creativepool Editorial
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Inspiration

24 Days of Lever Street: Manchester's Giant Advent Calendar

Think you’re too old for advent calendars? Feeling like a bit of a scrooge? Bored of being forced to consume tiny pieces of molded chocolate on a daily basis (stay with me)… well this might just be for you! Manchester-based agency True...

Posted by: Michelle Collier
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Leaders

Perfect Fools ask us to dream up impossible “Sandwishes”

Jarlsberg, the world-renowned Norwegian cheese makers, are calling on foodies across Europe, North America and Australasia to imagine and share their most “Impossible” sandwich requests. The cleverly titled (because we LOVE a good pun)...

Posted by: Creativepool Editorial
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Leaders

Could you spend 28 days living in virtual reality?

British artist, Mark Farid, plans to give up a month of his life to virtual reality with a crowd-funded campaign. The plan is for Farid to remain in one room for 28 days and experience every moment through the eyes of another person (a living...

Posted by: Benjamin Hiorns
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Leaders

McCann Erickson and American Airlines recall the glory days of flying

As the competition between the major transcontinental airlines becomes more fraught than ever, American Airlines have launched a new campaign that celebrates the aviation firms illustrious history. Created by globally renowned ad agency McCann...

Posted by: Benjamin Hiorns
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Leaders

Nobody's fool? How The Guardian built the best April Fool's gag ever.

It has been suggested that working in the media is a fool's errand. Usually by people who would like to work in the media but believed those 'Traffic Warden - a lifetime of adventure' recruitment ads. However, once a year, their derogatory snipe has...

Posted by: Creativepool
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Leaders

90 days to build the world's tallest building

Construction is planned to begin on the world’s tallest building next month. The building in Changsha, China will be completed in 90 days. To complete such a task in the given time frame, the construction firm Broad Sustainable Building (BSB)...

Posted by: Creativepool
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Inspiration

The 12 Days of Christmas. BANNED.

Christmas Eve is finally here and I'm feeling festive. Well, actually, I was feeling festive a while ago because I've been doing an awful lot of carol singing throughout December. Not that I'm bragging but, for the most part, these carol concerts...

Posted by: Creativepool
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Leaders

Spikes Asia 2015: The Highlights

After three action packed days, Spikes Asia 2015 festival of creativity concluded last Friday evening (11 September) with a packed Awards Ceremony at the Ritz Carlton in Singapore. Addressing the audience at the event, Lions Festivals CEO Philip...

Posted by: Creativepool Editorial
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Features

Creating Sustainable Brands: a Feature with Friends of the Earth

We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...

Posted by: Antonino Lupo
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Inspiration

The Flexibility of Freelancing

Some days ago we asked our community why they chose to become freelancers. The answers were quite interesting: the thrill of the unknown, the variety, the freedom, the flexibility. In truth, flexibility seems to be quite a common theme for seasoned...

Posted by: Creativepool Editorial
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Industry

1 in 3 creative jobseekers may lose everything within 6 months

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial

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