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Social Media

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
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Advertising

Newcastle Brown Ale goes satirical for the Super Bowl

Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...

Posted by: Creativepool Editorial
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News

Droga5 and Newcastle Brown Ale take top Facebook Studio Award

For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...

Posted by: Benjamin Hiorns
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Features

5 minutes with... Andrew J Brown - Creative Director at Brass

"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...

Posted by: Creativepool
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Design

The Week in Design

Price Philip Designers Prize set to return in 2016 The Prince Philip Designers Prize, which was run by the Design Council from 1959 to 2011, is set to return next year. The annual prize will now be run by the Chartered Society of Designers, which...

Posted by: Benjamin Hiorns
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Trends

How brands embraced Halloween in 2019

It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...

Posted by: Creativepool Editorial
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Advertising

Stranger Things star leads team of trailblazers in new Samsung ad

Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...

Posted by: Creativepool Editorial
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Trends

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Trends

Bethesda E3: Here’s to games embracing colour again

Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...

Posted by: Rob Pratt
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Features

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Features

Oscars 2019: Who will win big at Sunday's Academy Awards?

Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...

Posted by: Zoe Jones
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Advertising

Top hires this week

Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...

Posted by: Creativepool Editorial
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Inspiration

Anxiety, loneliness, heartbreak, Peanuts

Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...

Posted by: Stephen ONeill
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Advertising

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Park Village Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Visualsoft Leading e-commerce and digital agency, Visualsoft, has recruited 20 new employees as part of its ongoing growth strategy - with more on the way! The team expansion has taken place across its Stockton, Newcastle and Manchester offices, to...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

innovision - Pride in London Pride in London has appointed innovision as its new production partner for 2018. The exciting new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Leagas Delany - The Royal British Legion The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...

Posted by: Creativepool Editorial

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