Magazine

Inspiration

Meet Award Winning Designer, Rick Banks aka Face37

Rick Banks is an award winning, London-based designer, otherwise known as Face37. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas....

Leaders

Stinkdigital create The Flixtape mixtape maker for Netflix

A mixtape was a classic device used by well-meaning but ultimately lazy music fans who wanted to express their own individuality through songs written by other people. The idea was simple, but it was popular for a reason, as it allowed even those...

Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Leaders

Warburtons and WCRS use 140 Emojis to celebrate brand's 140 year history

Warburtons has launched its latest social media campaign, “#140Years,” which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character...

Inspiration

The Real Deal

My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...

Leaders

#TechTuesday: Stigma-busting apps, spider silk violins and the home health robot

The connected home robot that could make you more healthy A home robot has been invented that can help consumers take care of their health needs by providing them with medical advice and dispensing medicine. Pillo can hold up to four weeks’...

Leaders

Breaking the band in Cannes with MEC Wavemaker

I spent the better part of my late teens and early twenties as part of an unsuccessful progressive rock band called Dead Letter Office, and the best part of my late twenties in an equally unsuccessful outfit called Rubicava. So, when it comes to the...

Leaders

Benefit and ODD create the perfect brow with The Great Browdini

Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...

Leaders

Airbnb launch the 'Live There' house in Shoreditch with a #DingDong

I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...

Royal London launches a new Campaign to support England’s One-Day International series

This summer, Royal London, the UK’s largest mutual life and pensions company, promotes its sponsorship of the one-day internationals by celebrating the quirky and eccentric humour that makes cricket a uniquely British sport that’s loved around...

Leaders

Cannes Lions 2016 Network of the Year goes to Ogilvy & Mather

Whilst the final days of the 2016 Cannes Lions Festival of Creativity might have been coloured a little by results coming out of the UK on Friday morning, it can't be denied that it was a pretty incendiary year, especially when it came to...

Leaders

Social@Ogilvy find that brands are failing to fully appreciate the power of 2nd wave influencers

The importance of engaging primary “Social influencers” in the rapidly ascending and ever-evolving online video (OV) channel has been well documented, but a pivotal aspect of its growth is being neglected: the significance of the...

Leaders

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Leaders

Cannes Lionesses on the hunt for the first ever female Gold Lion winner

Whilst we might like to occasionally hide our heads in the sand and pretend it's not the case, the sad fact remains that in advertising, as in most walks of life, the gender gap is still an issue. Hoping to turn the tides during this year's Cannes...

Leaders

The&Partnership shines a light on Parental Illiteracy

Literacy Partners, a nonprofit organisation providing free literacy classes to low-income parents, has teamed up with New York-based communications agency, The&Partnership, to create the “What Kids Read” campaign, which brings attention to...

Leaders

Cannt Festival 2016 Encourages Diversity And Togetherness

Now in its 7th year, the CANNT Festival will be taking place in London and Seattle between the 20th and 24th of June, to inspire, showcase and reward the best creative talent. As in previous years, the timing of CANNT corresponds with the Cannes...

Leaders

Agency of the Week: MullenLowe

MullenLowe Profero launch new Magnum with Kendall Jenner The Magnum ice cream brand is working with reality TV star and model Kendall Jenner to launch a decadent new variant at the Cannes Film Festival. MullenLowe Profero has helped to launch Magnum...

Leaders

Catch put some Cats on a Plane for Thomas Cook

Everyone knows that cats are essentially the gatekeepers of the internet, and as long as they continue to be cute, cuddly and prone to fits of random insanity, agencies and brands alike will continue to utilise their charms in all manner of inventive...

Leaders

RKCR/Y&R convince Brits to holiday at home

It has been said that we've explored almost as little of our own seas as we have of the great unknown void of outer space, and much the same can be said of our own country. Whilst many enthusiastic holiday goers jet off to warmer pastures every...

Leaders

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

Workshop

How to find work as a freelancer

One of the most important things you’ll ever learn as a freelancer is that you’re never unemployed, you’re self-employed. You provide a service which means you’re a business and you work for that business. Like any business, you won’t get...

Features

Recruiter Insight: WCRS with Leon Dowle

This week at Creativepool, we're delving deep into the world of creative recruitment. This is the first in an ongoing Podcaset series of Recruiter Insight, which will each feature founder, Michael Tomes, going head-to-head with a major player in the...

Leaders

Leo Burnett Tailor Made and Samsung launch the first smart surfboard

I've only ever been surfing once and it was an unmitigated disaster. Let's just say my I couldn't properly feel my face for a solid fortnight afterwards. That doesn't mean, however, that I don't appreciate it, indeed I'd never have even tried if I...

Leaders

Radiohead return with a sinister Trumpton-inspired video with help from Jackknife

Yes, I know, this isn't a music site, but this is a topic near and dear to the hearts of many 'creative' types, myself included, because Radiohead remains perhaps one of the few modern pop groups who are unwilling to toe the line when it comes to the...

Leaders

These brands got high for 4/20

Easily one of the most bizarre, unofficial public holidays in recent memory, 4/20 (so called because the Americans can't seem to make their dates make sense) came and went and no doubt millions of hemp enthusiasts across the western world got stoned...

Leaders

Emojis: The most exciting thing since Hieroglyphics

Social media is a great leveller. Through shared images, links and a few key symbols, we all have the ability to speak the same language. Whether we understand Swahili, Spanish, or Swedish, social media can unite us in our passions as we share them...

Leaders

A McDonald’s Breakfast at Sea

The Philippines is an island of over 7,100 islands. It’s not surprising then that a lot of Filipinos earn a living by fishing. Fishermen head out to sea as early as 2AM and spend hours on their boats waiting for their catch, sometimes foregoing...

Leaders

Cannes Lions Says, Thank You Creativity

The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and...

Features

Web Design Predictions and Challenges for 2016

2016 is here. All the web designers and developers are already gearing up to test and embrace fresh ideas and innovations that the year will bring forth. In the past year, one can take a look at our dynamic industry and pick the trends that were...