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Displaying 505 - 540 of 9301 results

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Leaders

MillerCoors launch a formal review for Miller Lite account

MillerCoors recently announced that the creative account for Miller Lite, the fourth-largest beer brand in the US, has been put up for review, and has sent requests for proposals to the Publicis Groupe's Leo Burnett Chicago, Omnicom's TBWA LA and...

Posted by: Benjamin Hiorns
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Workshop

How To Create a Double Exposure in Photoshop

Using images taken from Fotolia's 30 million strong stock image library our friends over at Phlearn have shared with us one of their awesome video tutorials highlighting how to create a double exposure in Photoshop. The video gives an in-depth but...

Posted by: Fotolia
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Inspiration

Back Rub? The brands that changed their names.

On page one of 'The Bumper Book Of Branding' (which doesn't exist), we're told that a successful brand starts with a successful name. Y'know, something memorable, something that resonates with the audience. Crack the name and half the battle is won....

Posted by: Magnus Shaw
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Features

Design masters: Happy 40th birthday to Rubik's Cube

"Oh that's shit, that's shit!" No, not a line from a rap song or a complaint from some disaffected yoof that they're misunderstood...or even Charlie Brooker commenting on something or other that actually does demand a bit of snorty ridicule. No, the...

Posted by: Ashley Morrison
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8 Great Books for Copywriters

I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...

Posted by: Creativepool
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Leaders

Publicis and Omnicom call off the merger!

In a joint statement released yesterday, the global advertising holding groups Publicis and Omnicom officially announced that they had terminated their proposed $35 million merger, following weeks of speculation. The agreement was mutual, and came...

Posted by: Benjamin Hiorns
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Inspiration

'Let's Go Home'. Those inexcusable movie cliches named and shamed.

I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...

Posted by: Magnus Shaw
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Leaders

A word about Rehtom and Easter eggs.

Easter, eh? Not as big as Christmas, and yet more substantial than Pancake Day. Still, a very good time to slow down and kick back. Here's what you'll need: some high-quality family members or friends, and small amounts of chocolate crafted to look...

Posted by: Magnus Shaw
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Leaders

Fighting fires. Why that Vodafone ad is such a terrible mistake.

Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...

Posted by: Magnus Shaw
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Leaders

Are we failing all this technology?

When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...

Posted by: Magnus Shaw
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Features

There’s a new villain in town… #GoodToBeBad

‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...

Posted by: Ashley Morrison
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Leaders

Smartify share their insights into mobile conversion at eTail West

Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...

Posted by: Benjamin Hiorns
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Leaders

Unlucky for some. How 2013 let me down.

For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...

Posted by: Magnus Shaw
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Leaders

Create11 The right side of London

I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...

Posted by: Creativepool
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Leaders

Space for silicon

Anyone who works around the Silicon Roundabout is familiar with the noise of building work. It’s happening all around and the amount of old buildings coming down and new ones rising up is accelerating fast. One of the reasons for the surge in...

Posted by: Every Interaction
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Inspiration

The Dos And Don’ts Of Men’s Fashion

To help guys make better fashion choices, designer Jessica Saia created a handy photo guide. Titled ‘The Dos, The Don’ts, and the Oh God, Please Don’ts of Men’s Fashion’, it humorously illustrates the clothes and...

Posted by: Creativepool
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Workshop

Music in the studio

I have a lot of music at home; enough to open a small record store. I listen to all sorts from jazz to punk to soul to reggae and even a bit of county and western. I’m a bit fussy though. I won’t listen to any old crud and I can also...

Posted by: John Fountain
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Leaders

Shhhh. What did the Twitter Silence achieve?

Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...

Posted by: Magnus Shaw
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Leaders

Unbreakable: the arrival of flexible smartphone screens

Picture it: the first day of our two-week holiday in Italy. My wife pulls out a map from the depths of her bag and inadvertently pulls out her iPhone, which is caught in one of its folds, at the same time. In one of those slo-mo “noooo!”...

Posted by: Ashley Morrison
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Workshop

A guide to handling unpaid invoices and refusenik clients.

Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...

Posted by: Magnus Shaw
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Features

Don’t bother presenting it. Chuck it in an email.

So what is the best way to put your latest spark of creativity in front of a client? In the days before email it was rare to see even a business card design exit the creative floor unaccompanied. But these days we’re not quite so protective....

Posted by: Creativepool
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Features

Spotify is waxing lyrical

I'll be the first to admit it: from time to time, my blog posts can border on the vitriolic. But I flatter myself that, when I do let loose and turn the air puce, I'm only saying what quite a lot of people are already thinking. Such was the case a...

Posted by: Creativepool
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Workshop

And the punch line is…

by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...

Posted by: Creativepool
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Features

Get your kit off for a can of pop?

by Ashley Morrison Last week, I was watching some film or other on TV with a few friends. Naturally, we engaged in some pseudo hoity-toity rah-rah intellectual badinage about such-and-such a character’s motivation during the ad breaks. That...

Posted by: Creativepool
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Leaders

90 days to build the world's tallest building

Construction is planned to begin on the world’s tallest building next month. The building in Changsha, China will be completed in 90 days. To complete such a task in the given time frame, the construction firm Broad Sustainable Building (BSB)...

Posted by: Creativepool
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Leaders

Coming soon… an interview with Creativepool MD, Michael Tomes

by Ashley Morrison. Cue fanfare! Cue fireworks! Cue lots of awards! For those of you who are longstanding members of the Creativepool network, you’ll notice that the website has been completely reinvented. They flicked the switch earlier this...

Posted by: Creativepool
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Features

Toy Story remade

by Jessica Hazel. A long long time ago, when I was about 12 years old, I decided to copy out my favourite book on my typewriter, trace all the illustrations and put it back together in a lever arch file. The book was 'A Teenage Worriers Guide To...

Posted by: Creativepool
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Features

Why celebrating the demise of HMV is barking.

by Magnus Shaw. First a clarification. One would think from the chatter across news outlets and social media that the HMV retail chain is in the process of locking the doors and boarding up its stores. It's isn't, but the news is not good. The...

Posted by: Creativepool
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Inspiration

CP Loves...The wonderful work of Christopher Boffoli.

by Magnus Shaw. I'm well aware of my tendency to be a grouch. Blame it on old age, blame it on a personality flaw, blame it on the boogie - whatever the reason, I absolute concede the point. When I find something unsatisfactory, foolish or flawed,...

Posted by: Creativepool
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Features

Tony Malcolm, Leo Burnett

We don’t make brands famous, we make brands popular. We create work that is inclusive and bold and appeals to the mass market. We want to create work that a brand can grow into, that will appeal to more than just the immediate target...

Posted by: Creativepool
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Features

Ryan Luckoo

- View Ryan's Creativepool profile here Website: luckoo.com Facebook: facebook.com/ryanluckoo Twitter: twitter.com/rykoo "Ryan Luckoo, A Graphic Designer, Illustrator and Visual Artist. Art has been a major aspect of my life for as long as I can...

Posted by: Creativepool

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