Industry
How VCCP leveraged true customer insights in this genius campaign for Cadbury - With the Executive Creative Directors at VCCP | #BehindTheIdea
As it appears, everybody in Australia loves Caramilk, the new golden caramel chocolate bar by Cadbury. All you need to do is ask an Aussie about it. Which is what VCCP did for the release of Caramilk in the UK. Tasked with promoting the launch of...
Posted by: Creativepool Editorial