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Leaders

JCDecaux launches London-based digital creative hub

Outdoor advertising company JCDecaux has announced the launch of its London based digital creative hub “JCDecaux Dynamic,” with the appointment of BBH’s Alex Matthews and Rick Burgess as MD and CTO respectively. JCDecaux Dynamic...

Posted by: Creativepool Editorial
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Leaders

Inside Iran's first ever International Marketing Event

The Global Marketing Summit, which opened on Saturday, November 21, at Shahid Baheshti University International Conference Centre, brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers...

Posted by: Creativepool Editorial
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Leaders

Tune in to the 360 Live Stream for BIMA's Digital Day

We've partnered with Streaming Tank, our live streaming partners and BIMA to make this year's Digital Day on 17th November extra special. Not only will Ogilvy's Group UK Vice Chairman, Rory Sutherland, kick off Digital Day with one of his legendary...

Posted by: Visualise
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Leaders

Amazon's bookshop bridges physical and digital worlds

I'll happily admit that it's probably been almost a decade since I last purchased a book from a physical retail outlet. Whilst in my teenage years I'd spent the best part of an afternoon every weekend perusing my local book and record stores for my...

Posted by: Benjamin Hiorns
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Leaders

WPP adds the Essence of digital advertising to its roster

As has been strongly rumoured, it’s been confirmed this week that WPP is buying a majority stake in Essence Digital, described by the company themselves as a leading global digital agency and the world’s biggest independent buyer of...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Twitter push video in a big way

Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: DigitasLBi create a literal Twitter Periscope

DigitasLBi kicked off the IAB UK Digital Upfronts last Friday (October 16) with the DigitasLBi UK NewFront, which featured an eclectic array of speakers. The event also saw the unveiling of the “Periscope Periscope,” an interactive...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett open up a digital greenhouse

Leo Burnett Chicago has announced the launch of Greenhouse, a production practice responsible for creating high-quality, but quick-turnaround content for digital channels. The theory is that by streamlining capabilities, Greenhouse will allow the...

Posted by: Creativepool Editorial
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Leaders

Simon Cowell: The master of marketing

What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...

Posted by: Magnus Shaw
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Leaders

Why agencies get it so wrong when marketing themselves

Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...

Posted by: Magnus Shaw
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Leaders

Havas Drive: specialists in innovation and digital transformations

Havas Worldwide recently launched a new specialist unit within the network, an “Agency within an agency” focused on delivering innovation and digital business transformation solutions for brands. The “Havas Drive” team is...

Posted by: Creativepool Editorial
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Industry

Shazam’s Andrew Fisher inducted into BIMA Digital Hall of Fame

Last night, 12th May 2015: The British Interactive Media Association (BIMA) has tonight announced Shazam’s Executive Chairman Andrew Fisher as the latest inductee into its Digital Hall of Fame, at an exclusive invitation-only ceremony at...

Posted by: BIMA
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Leaders

Publicis and the digital driving school

I was never a natural driver. It took a solid 2 years of lessons and 3 failed attempts before I even came close to passing the practical test, and even the theory test almost derailed me more times than I'd care to admit. I've never been one for...

Posted by: Benjamin Hiorns
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Leaders

Clear Channel to go digital with Amscreen

Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...

Posted by: Creativepool Editorial
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Workshop

The marketing opportunities most airports are missing

10. Travelators You know travelators, those flattened escalators that serve as moving pavements. Well, it’s not unusual to find static print ads along their route, but I’m suggesting the actual moving steps would be ideal ambient media....

Posted by: Magnus Shaw
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Industry

Creativepool impacts the creative digital community

The Digital Impact Awards winners were announced on 21 October at the Brewery where Creativepool was awarded Highly Commended within the Social Media category for Best Community Development. Our achievement at the awards recognises...

Posted by: Creativepool
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Leaders

CAA Marketing scoop new creative director from Ogilvy & Mather

CAA Marketing, the marketing division of the Creative Artists Agency (one of Hollywood's top talent agencies), has hired former Ogilvy & Mather Paris executive director and creative director Fred Levron to fill the same role at their Los Angeles...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi appoint new CEO with a digital background

M&C Saatchi announced yesterday that it has drafted in Tom Bazeley, founder of the digital agency Lean Mean Fighting Machine (LMFM), as its new CEO. Bazeley, who replaces Camilla Harrisson, who quit last week to lead Anomaly London, co-founded LMFM...

Posted by: Benjamin Hiorns
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Leaders

Toyota unveil first campaign from new multicultural marketing team

This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...

Posted by: Benjamin Hiorns
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Leaders

Publicis acquires yet another digital agency, this time in Italy

The Publicis Groupe recently announced they had acquired another digital agency, following hot on the heels of their acquisitions in Germany (Zweimaleins), South Africa (Synergize), Poland (Interactive Solutions) and the UK (Outside Line). As with...

Posted by: Benjamin Hiorns
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Leaders

The MMA and adidas publish The Mobile Marketing Playbook

The Mobile Marketing Association has announced that it will be publishing a tool for brands and agencies called The Mobile Marketing Playbook, in partnership with adidas, the sporting goods giants. The playbook acts as a step-by-step, start to finish...

Posted by: Benjamin Hiorns
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Inspiration

Marketing for Success

Ukranian photographer Tetiana has all the correct ingredients for successful photography. Specialising in images of delicious looking food she also dabbles in still life photography and her portfolio is a nod to current popular themes which she...

Posted by: Fotolia
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Leaders

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Leaders

Lowe Profero chosen as digital agency for Guzman Y Gomez

Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...

Posted by: Benjamin Hiorns

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