Displaying 433 - 468 of 2748 results
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
Studios are busy and often chaotic environments that need to be run like the tightest of ships if they want to achieve their goals and produce quality work at scale and at speed. That’s why studio managers play such an integral role. According...
Posted by: Creativepool Editorial
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
Southampton FC recently launched three unique NFTs inspired by its kit design, created by London-based brand and experience design studio ShopTalk/DEPT in collaboration with Formidable and Southampton FC. The NFT kit designs suggest a new,...
Posted by: Creativepool Editorial
The Wikimedia Foundation (the nonprofit behind Wikipedia) is launching a contest to find the first-ever ‘brand sound’ for Wikipedia and Wikimedia projects. The contest, “The Sound of All Human Knowledge,” encourages people...
Posted by: Creativepool Editorial
Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...
Posted by: Creativepool Editorial
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re getting to know an award-winning creative producer with a proven track record in everything from documentaries to music videos, commercials, and everything in between. David Morris, the head of...
Posted by: Creativepool Editorial
For years now, Netflix has enjoyed a (largely) uncontested pride of place as far as streaming platforms are concerned. But the crown is slipping. While Netflix was the first mainstream platform to offer up online streaming and access to top-quality...
Posted by: Benjamin Hiorns
For this week’s company spotlight feature, we head across the channel to Barcelona, where BCN Visuals have been collaborating with agencies to produce exciting 3D advertising campaigns for some of the world’s biggest brands. These are not...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...
Posted by: The Darnell Works Agency
In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...
Posted by: Creativepool Editorial
Billy Jones, Senior Director of Brand Marketing of Hootsuite, takes us through the creative process and gives us an exclusive peek behind the curtain on the social media management platform's latest rebrand. Social media is a dynamic, polarising and...
Posted by: Creativepool Editorial
An animation and motion design studio based in Mumbai, the Post Office Studios team is a collective of designers, animators, visual effects artists and new media tech experts that create high end moving image content in advertising, film and...
Posted by: Creativepool Editorial
For many people, the idea of living and breathing football and being paid to do so is something of a pipedream. For Gav Rowe, however, the Chief Creative Officer at COPA90, it’s been a pretty exceptional reality for some time now. COPA90 is a...
Posted by: Creativepool Editorial
I built my first website in December 1993. Back then, one had to create the HTML using a plain text editor, then view the page in a web browser called "Mosaic". Images were rudimentary... usually a "GIF" format, and they had to be relatively small...
Posted by: Tagmakers
Why do we work? That is an existential question many of us undoubtedly ask ourselves on days like today when Kidderminster has the sunny glow of the Mediterranean and all we want to do is retire to a hammock in the back garden and listen to the world...
Posted by: Benjamin Hiorns
It’s been almost two months since the first ‘proper’ Cannes Lions in over two years and the dust has only just now begun to settle. The general consensus is that it wasn’t exactly a festival for the ages but it was at least a...
Posted by: Benjamin Hiorns
When design operates in the right conditions, it unlocks measurable growth and drives customer satisfaction. But, often, design and design teams are isolated from the core of the business. When this happens, objectives become siloed and businesses...
Posted by: ELSE London
As designers and developers increasingly build robust, app-like experiences into their websites, it’s no surprise that JavaScript use has proliferated across the web. It’s a client-side language that allows for many of the rich...
Posted by: Creativepool Editorial
Sarah Penny, Content & Research Director at leading influencer marketing platform Influencer Intelligence, discusses Instagram's latest shot across the bow in its battle against social media usrper TikTok. Founded in 2010, Instagram is undeniably...
Posted by: Creativepool Editorial
For any business, there is only ONE reason to have a website. That reason is to make money - and even more critical... make profits. If your company has a website, and you cannot tangibly determine whether it is contributing to PROFITS, or COSTING...
Posted by: Tagmakers
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
This week, we shine our member spotlight on photographer Elroy Salam. Elroy describes himself as a creative photographer and content creator that loves to explore and discover through storytelling and visual arts. Specialising in lifestyle,...
Posted by: Creativepool Editorial
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...
Posted by: Creativepool Editorial
You are not the only one trying to keep your web host's IP address and domain name hidden from the public. No wonder, based on all the easy ways to find out who is hosting a website, including WHOIS (domain registration records), the payment methods...
Posted by: Anna Koretskaya
Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...
Posted by: Creativepool Editorial
Occasionally, a piece of content will come along that completely floors me and compels me to sit down, compose myself and dissect what I’ve just seen. That happened for the first time this year about 3 hours ago when I first laid eyes on a...
Posted by: Benjamin Hiorns
Templates are not exciting and they are certainly not creative. That, at least, is the pervasive narrative in ad land. Ask your average creative director what they think of the “creative potential of templates” and they’d likely...
Posted by: Benjamin Hiorns