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Displaying 73 - 108 of 9301 results

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Inspiration

#EachForEqual: What International Women’s Day Means to Photographers

See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...

Posted by: Creativepool Editorial
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Features

Creative Annual 2020 Spotlight: Building the HYPE

Hype is a boutique creative communications agency with a distinctly hands-on approach that has been a valued member of the Creativepool community for many years now The agency’s commitment to collaboration and innovative storytelling was...

Posted by: Creativepool Editorial
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Leaders

The Freelancer Grind: Invoicing

Okay, so now the job is done, it’s time to invoice and get that money! Although you might think this is the easy part, sadly it’s not always the case. Staying on top of payments is important in making sure you get paid, on time, and...

Posted by: Hashmukh Kerai
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Features

Getting to Know… Hnry's James Fuller

In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...

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Leaders

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

Posted by: Creativepool Editorial
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Inspiration

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Leaders

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Inspiration

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. Which means it’s fine to explain the features that a product has, but it’s by showing the benefits those features...

Posted by: Woven Agency
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Leaders

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial
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Workshop

The Dark Side of Entrepreneurship

Taking time out and reflecting on my first journey as a Founder, before I go again, I wanted to cast some light on an often overlooked reality. 72% of entrepreneurs are effected by Mental Health Conditions. There is much synergy between the creative...

Posted by: Ross Taylor
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Inspiration

Emerging contemporary artists you should definitely know

Looking at the contemporary art scene is not an easy task. Especially because the cutouts, themes, platforms and diversity are the size of planet Earth. One way that I always prefer is to find something in the artwork that takes me out of the...

Posted by: Daniel
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Leaders

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Leaders

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Inspiration

Don’t let the obsession kill you

Ever since I remember I was always obsessed with something. The first obsession I remember taking over me was collecting Lego sets at a very young age. It drove my dad insane, because living in post-communist Poland western Lego sets were pretty...

Posted by: Przemek
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Industry

London Design Fair 2017: Curating the Curators

From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....

Posted by: London Design Fair
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Workshop

Life as a junior. Be prepared to work hardest of all.

Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...

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Leaders

Amazon announce third annual Prime Day

As an Amazon Prime account holder for nigh on three years now, it would be sorely hypocritical of me to cast aspersions at the service as a consumerist cult, but I can at least understand the criticism. What we're talking about, after all, is...

Posted by: Benjamin Hiorns

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