Leaders
Engine - E.ON
This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
Leaders
B&B Studio - BrewDog LoneWolf
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...
Posted by: Creativepool Editorial
Leaders
MEC Tonic
MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson/MPC - Berocca
J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...
Posted by: Creativepool Editorial
Leaders
Edelman Deportivo
Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson London - HSBC
The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...
Posted by: Benjamin Hiorns
Leaders
BETC Paris - CANAL
The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...
Posted by: Benjamin Hiorns
Leaders
Cheil London
Cheil has appointed Peter Zillig, a former Chief Executive of Havas Worldwide New York, as CEO of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, in October 2016. Zillig,...
Posted by: Creativepool Editorial
Leaders
Space - Glenfiddich
The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...
Posted by: Benjamin Hiorns
Leaders
Clemenger BBDO Melbourne - Mattel Australia
Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...
Posted by: Creativepool Editorial
Leaders
RKCR/Y&R
RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...
Posted by: Creativepool Editorial
Leaders
Studio Science - Octiv
Studio Science, a leading design and innovation consultancy, has designed a comprehensive rebranding and repositioning initiative for Octiv, a sales productivity solutions platform formerly known as Tinderbox. The Octiv...
Posted by: Creativepool Editorial
Leaders
The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...
Posted by: Creativepool Editorial
Leaders
Droga5 New York
Droga5 New York has announced that Ryan Barkan and Mike Ladman have joined the New York headquarters as Music Supervisors, two new roles at the agency. Barkan and Ladman will further develop Droga5’s music and audio...
Posted by: Creativepool Editorial
Leaders
BMB - New Balance
You Are Your Toughest Opponent
In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...
Posted by: Benjamin Hiorns