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Leaders

Use and abuse. Can we really make the internet a safer place?

Yesterday was 'Internet Safety Day'. Which pretty much proves the pointlessness of things having days dedicated to them. Unless the internet was substantially and provably safer for the entirety of 11th February 2014, or yesterday marked the point...

Posted by: Magnus Shaw
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Features

Dumb Ways To Die Down Under

by Jessica Hazel. Aussies are well known for their cheery dispositions and sunny outlooks on life and this has never been more true since Melbourne Metro's new Public Service Announcement came to light earlier this week. 'Dumb Ways To Die' is a...

Posted by: Creativepool
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Workshop

Leaving the Comfort Zone

The importance of bravery, boundaries and beliefs in the performance arts “Argue for your limitations, and sure enough they’re yours” Richard Bach, ‘Illusions’ , Arrow Books, 1988 The book ‘Illusions’ by...

Posted by: James Sampson
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Leaders

Isn't it high time we got serious with the social media trolls?

We can't really go on like this. The alarming evolution of 'trolling' from pestering people online to the loss of life, has been eye-watering in its speed. The last week has seen a situation develop whereby a family whose daughter is missing, was...

Posted by: Magnus Shaw
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Leaders

British Airways rope in major celebrity cast for pre-flight safety video

An enviable cast of major British celebrities pop up in a new safety instruction video for British Airways flights, which also introduces the Flying Start charity that supports Comic Relief. Given the ties to Comic Relief, the six-minute film is a...

Posted by: Benjamin Hiorns
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Leaders

MEC using real-time data for TfL Road Safety Campaign

MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...

Posted by: Creativepool Editorial
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Leaders

Proximity promote water safety this summer

This week sees the start of a second summer for Beach Smart, the communications programme from the RNLI (Royal National Lifeboat Institution) that targets young families and educates children about safety on the beach, which will prove especially...

Posted by: Creativepool Editorial
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Leaders

Let Nyan Cat teach you about airplane safety

Internet memes are rarely seen as high culture. Indeed, they're rarely seen as even legitimate forms of entertainment, instead being little more than placeholders used by Facebook trolls with no original thoughts and little inclination to develop...

Posted by: Benjamin Hiorns
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Leaders

Car safety innovation designed by kids to save their parents

A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...

Posted by: Creativepool Editorial
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Leaders

'Mythbusting' what you know about work health and safety

Later today, a campaign will be launched in London at the House of Commons to attempt to cull the number of deaths related to occupational cancer. The campaign, organised by the Institution of Occupational Safety and Health (the IOSH), which is the...

Posted by: Benjamin Hiorns
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Workshop

Fighting the Rise in LGBTQ Abuse with The Gate London

Not all the consequences of COVID-19 make the headlines. A simple sentence, enough to have us focus in on one of the unspoken issues of the pandemic. LGBTQ abuse has risen tremendously during lockdown, and social distancing has pulled off the plug...

Posted by: Creativepool Editorial
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial
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Features

What does the pandemic mean for the production sector?

Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...

Posted by: Antonino Lupo
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Features

Brave New Office: the Future of Work sounds... scary

'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...

Posted by: Antonino Lupo
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Can I get fired because of coronavirus?

Tens of millions of workers all around the world are being asked to stay home as we speak, in the attempt to slow the spread of coronavirus. At the same time, millions of others have no choice but to keep going to work. No matter where you stand in...

Posted by: Creativepool Editorial
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Workshop

The Employer Guide to Remote Working

As the world prepares for even more strict measures of lockdown, we decided to provide guidance on how to handle remote working for your employees. The below guide collects information from official sources, such as the UK Government's website, and...

Posted by: Creativepool Editorial
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Workshop

Remote Control: Monetising your lockdown

Panic mode has officially been engaged and no industry is safe from the fallout. The tendrils of COVID-19 have spread with wanton abandon, latching onto every sector; decimating some whilst only wounding others. For freelancers, the sting is...

Posted by: Benjamin Hiorns
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Inspiration

I need to mask you a question about coronavirus

Sitting on the tube this morning I counted 6 people wearing face masks. On the escalators at Angel, another 3 or 4 (one might have been a student fashion statement, it’s sometimes hard to tell). And these weren’t kooky Halloween masks...

Posted by: JSR Content
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Workshop

The key to building a successful employee training programme

One of the essential element of any successful business is well-trained employees. Skills, training, experience and knowledge are always in high demand. Efficiency and safety are the names of the game and the more productive an employee is, the...

Posted by: Liam Smith
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Industry

Global creative calendar: February 2020

SXSW launched 33 years ago in Austin, Texas, USA. Next month, over 150,000 people will convene there once again to redefine the cutting-edge in interactive, film, music and culture, focusing on trends like: AI; Academic Assessment and Accountability;...

Posted by: The Darnell Works Agency
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Leaders

Getting to Know: Mark Harrison - The man who shot Prince Andrew

Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...

Posted by: Creativepool Editorial
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Leaders

Consumerism in the regenerative age – 4 brands to lead the way

In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...

Posted by: Proximity London
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Inspiration

How the Internet of Things is transforming transportation

Technology has become an essential part of modern life. It influences almost every aspect from work to entertainment. Additionally, the gadget you’re using to read this text can not only gather your data but use it to make decisions without...

Posted by: Liam Smith
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Inspiration

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Leaders

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Leaders

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed

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