Leaders
Project:Nose
With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...
Posted by: Creativepool Editorial
Leaders
Cannes Lions announces Lions Entertainment Juries
Lions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has announced the jury members for the Entertainment Lions...
Posted by: Creativepool Editorial
Leaders
Kitchen of the future revealed in Milan
Tapping into this retro fascination with the “Kitchen of tomorrow,” The Italian design studio Tipic has created the first full “Smart Kitchen” countertop, which integrates various...
Posted by: Benjamin Hiorns
Leaders
Leon&Chris: Way Out West
Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
Leaders
BMB - New Balance
You Are Your Toughest Opponent
In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...
Posted by: Benjamin Hiorns
Leaders
BBD Perfect Storm
BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director. Shiel, who was previously at The Engine Group where he was a Partner, will support BBD Perfect...
Posted by: Creativepool Editorial
Leaders
Possible - Specsavers
Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...
Posted by: Creativepool Editorial
Leaders
JKR - Domino's
I love me some Domino's Pizza, but have always considered their box designs to be a little on the plain side, especially when compared to competing brands. JKR obviously agree, as the consultancy has decided to go big with their...
Posted by: Benjamin Hiorns
Leaders
Wavemaker: Specialist content division
By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial