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Advertising

Is Texas the next creative hub?

Saatchi & Saatchi LA agency is following Toyota, its sole client, to Texas. Toyota announced in April that is would be shifting its sales and marketing headquarters from Torrance, California to the Dallas suburb of Plano. The Publicis Groupe agency...

Posted by: Benjamin Hiorns
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Advertising

Toyota unveil first campaign from new multicultural marketing team

This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...

Posted by: Benjamin Hiorns
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Advertising

Saatchi &Saatchi launch stunt-filled campaign for Toyota

There is surely still something to be said for ambition in advertising. As easy (and fun) as it is to be passive and cynical about the latest flashy campaigns from the biggest brands, it's more fun to simply sit back and let the spectacle do its job....

Posted by: Benjamin Hiorns
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Technology

Total Eclipse of the Galaxy

Samsung is taking advantage of today’s eclipse with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset. The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the...

Posted by: Cheil Worldwide
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News

Saatchi & Saatchi London team up with Rahat to promote Toyota Aygo

Saatchi & Saatchi London have utilised the skills of notorious internet prankster, Rahat, to launch a new integrated, multichannel campaign promoting the Toyota Aygo. The campaign is entitled, “Go Fun Yourself,” and is a Pan-European...

Posted by: Benjamin Hiorns
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News

Get happy. Is Arianna talking total Huff?

First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...

Posted by: Magnus Shaw
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Advertising

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

Engine (Fuel) Engine has hired Will Lowe (left) to lead Fuel, its marketing data and analytics consultancy, and promoted former CEO Charles Ping (right) to the new position of Chairman as the company targets further UK and international growth. Lowe...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

Leo Burnett London Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led creative who has built a strong reputation across all disciplines, joins from We Are Social, where he was...

Posted by: Creativepool Editorial
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Advertising

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...

Posted by: Creativepool Editorial
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Advertising

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has completed its senior management triumvirate by promoting Emily James to the role of Chief Strategy Officer. James, who was previously Head of Strategy, joins CEO Jon Sharpe and newly appointed CCO Jonathan Burley on the...

Posted by: Creativepool Editorial
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Advertising

Cannes Lions 2016: Thursday's Top Highlights

AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...

Posted by: Creativepool Editorial
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Advertising

Top Ten Hires of the Week

Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...

Posted by: Creativepool Editorial
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Advertising

Top Ads of the Week

Coca-Cola get into the spirit of the Rugby World Cup Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign, which looks to excite the nation ahead of the Tournament later this year. As official soft drink, water and sport drinks...

Posted by: Creativepool Editorial
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Advertising

Cannes Lions Winners: Day 2

Cannes Lions 2015 - Highlights from Day Two Ogilvy & Mather After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45...

Posted by: Creativepool Editorial
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Advertising

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Advertising

Spitalfields, these London pranksters are trolling your lunchbreak

In the latest “Go Fun Yourself” online film by Saatchi & Saatchi London for Toyota's Aygo, a group of four musical comedians make up humorous songs about passers by neat Spitalfields Market in East London. In the clip, which can be viewed...

Posted by: Benjamin Hiorns
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Trends

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

Posted by: Creativepool Editorial
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

Posted by: Creativepool Editorial
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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA
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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Awards

D&AD New Blood winners 2019

D&AD announced the latest winners of its annual student competition New Blood Awards, whcih represent the best emerging young talent from around the globe, at a ceremony in London last night. Take on the Future was the overarching theme for 2019,...

Posted by: Creativepool Editorial
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Features

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding

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