Displaying 73 - 108 of 118 results
Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...
Posted by: Creativepool Editorial
There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...
Posted by: Benjamin Hiorns
The new boss at Google for the UK and Ireland, Ronan Harris, has openly defended his company's ad viewability and transparency record, days after WPP boss, Sir Martin Sorrell, urged Google (and Facebook) to take responsibility regarding setting the...
Posted by: Benjamin Hiorns
Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...
Posted by: Creativepool Editorial
Whilst it might not have gathered as much media coverage as other campaigns, Lidl's Christmas Turkey has been found to be 2016's most powerful Christmas TV spot according to research carried out by Kantar Millward Brown. It tested 19 of this year's...
Posted by: Creativepool Editorial
GroupM, the media investment group of WPP, announced a simplified management structure in the US and Canada designed to deliver consistent and cohesive resources to GroupM agencies centred around two fundamental pillars: media investment and platform...
Posted by: Creativepool Editorial
Smith & Beta, the talent development company that specialises in informing adland employees about all things digital, recently released some rather shocking findings, which were discovered during a survey it conducted of more than 2,000 agency...
Posted by: Benjamin Hiorns
McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial
Proximity London - Specsavers Specsavers is bringing in an external agency to handle its CRM for the first time, having previously handled all activity in house. After an extensive pitch process, which began last September, the retailer appointed...
Posted by: Creativepool Editorial
Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...
Posted by: Benjamin Hiorns
Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...
Posted by: Benjamin Hiorns
TBWA\Chiat\Day - Sport Chek Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by the...
Posted by: Creativepool Editorial
FCB Inferno FCB Inferno has hired Elspeth Lynn to join its creative department. She will start in January, working directly with the agency’s clients, which include BMW, Beiersdorf and Sport England, and report to joint Chief Creative Officers...
Posted by: Creativepool Editorial
Digital marketing firm Quantcast hosted a rather ambitious (and some might say out-of-this-world) event on Wednesday (October 21) this week, which brought together some of the top innovators in the creative industries (growing brands, leading...
Posted by: Benjamin Hiorns
As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...
Posted by: Magnus Shaw
Say hello to the 'internet of food’. A new buzz term used to describe the interconnectedness of physical objects that collect and exchange data about food preparation, consumption and exercise. Millennials believe that technology should play...
Posted by: Kate Lewin
Live Stream: 9:30 - The Journey of Data-Driven Marketing Marketing and advertising is undergoing its biggest transformation since 1960. The change is all about data-driven marketing. By 2020, virtually all advertising and marketing impressions will...
Posted by: Creativepool
Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...
Posted by: Creativepool Editorial
Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....
Posted by: Creativepool Editorial
Visitors to the Tate Britain are in for a truly sensory experience this year with the upcoming Tate Sensorium exhibition, which is due to run from the 26th of August until the 20th of September this year. The pioneering new exhibition was the winning...
Posted by: Creativepool Editorial
WPP's Data Alliance and Facebook this week announced that they will be deepening their global partnership in order to give marketers access to new data-driven solutions that deliver personalisation at scale on Facebook. The multi-year partnership is...
Posted by: Creativepool Editorial
TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....
Posted by: Creativepool Editorial
Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...
Posted by: Creativepool Editorial
At the 2015 Consumer Electronics Show, which is due to take place in Las Vegas this week, it would appear a fair amount of the unveiled technology will be taking a more intimate route than in years past. We're referring, of course, to smartwatches,...
Posted by: Creativepool Editorial
Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...
Posted by: Creativepool Editorial
Leading advertising automation company Rubicon Project, was recently named as the number 1 ad platform in the world by Quantcast, the audience measurement company that draws its statistics from more than half a billion people worldwide. Quantcast...
Posted by: Benjamin Hiorns
Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...
Posted by: Creativepool
American brewing giant Anheuser-Busch InBev has recently announced an agency review of their US media, an account with an estimated ad spending of $600 million! This is the latest in a series of reviews launched globally by the brewer, including a...
Posted by: Benjamin Hiorns
In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...
Posted by: Creativepool Editorial
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
The potential of neuroscience and neurocreativity is endless. This project by Saddington Baynes demonstrates that and much more. Assisting with a global agency pitch, Saddington Baynes employed its Engagement Insight tool to generate measurable...
Posted by: Creativepool Editorial
Dmitry's story is one of jaw-drops, twists, turns and dreams. Born a soldier, grown a policeman, turned carpenter and then 3D modeller, we are fascinated by the range of experiences Dmitry has lived in his life and we are impatient to share them with...
Posted by: Creativepool Editorial
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...
Posted by: Creativepool Editorial
The 3D printed ceiling made from sand A lightweight concrete ceiling with formwork 3D-printed from sand is among the innovations to feature in an experimental robot-made house built by university ETH Zurich. The “DFAB House,” currently...
Posted by: Creativepool Editorial
Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...
Posted by: Creativepool Editorial
Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...
Posted by: Creativepool Editorial