Displaying 1 - 36 of 877 results
TMW Unlimited has combined its Technology, Email, Business Analysis, User Experience and Project Management teams to form one integrated division called TMW Interactive. The new unit, sitting within the main agency, provides a silo-free approach to...
Posted by: Creativepool Editorial
Instagram marketing is changing every couple of months, and what used to work in 2022 might not work today. Interactive marketing is one of the areas where the platform has become a leader in the social media sphere. Here are a couple of interactive...
Posted by: Benjamin Hiorns
CES 2018 kicked off in Las Vegas this week and as is genuinely the case it appears to be setting the stage for all that's to follow in the world of tech in 2018. We'll have more for you next week, but for now, here are a few of the more notable...
Posted by: Creativepool Editorial
Borne out of the radical new positioning that celebrates guys' individuality, Lynx is going one step further in their mission to empower young men to express who they truly are. The launch of the interactive “Find Your Magic” pop up shop...
Posted by: Creativepool Editorial
Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...
Posted by: Creativepool Editorial
The new Nike Hypervenom 3 is being marketed as the “ultimate finishers football boot,” and to put it to the test, Nike created the “Strike Night” campaign to herald the launch of the all black boots with a head-to-head finishing competition...
Posted by: Creativepool Editorial
James Louis Hedley is a VR director & producer at immersive content specialist Surround Vision. In this month’s Visions in VR article, he tells us why pitting ‘True’ VR against ‘Passive’ VR divides a burgeoning...
Posted by: Kate Lewin
Edinburgh-based craft beer club, Beer52.com, which delivers a different selection of beers to its members’ doors each month, is celebrating its February collaboration with the Stone brewery (voted the world’s best brewery on RateBeer) by...
Posted by: Creativepool Editorial
Nexus Interactive Arts director Evan Boehm has produced a new interactive animated film (see the trailer above), which launched online last week. “Solace” is a captivating interactive film based on a short story from the Pixel Juice collection by...
Posted by: Creativepool Editorial
The socially responsible lifestyle brand Lokai recently launched “Walk with Yeshi,” a first of its kind immersive journey built specifically for Facebook Messenger that provides the global community with a completely new way to experience...
Posted by: Creativepool Editorial
Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail sector with an ambitious new execution. Now every Max Factor product is essentially...
Posted by: Creativepool Editorial
Comic book movies are big business. Indeed, the genre has evolved from its fringe beginnings (anyone else remember Howard the Duck?) to effectively monopolise mainstream cinema. Even though Marvel has done its best to corner the market over the past...
Posted by: Benjamin Hiorns
DPDK and Peugeot have launched an interactive sound experience called “Follow Your Intuition,” to promote the Peugeot 108. The experience is an online film with an interactive soundtrack that will be enriched with a new dimension of the...
Posted by: Creativepool Editorial
A World first event is currently underway in Budapest, with members of the public being invited to interact with a larger than life ambient installation conceived by Saatchi & Saatchi to celebrate the Hungarian capital's much-loved music institution;...
Posted by: Creativepool Editorial
Interactive media designers create the overall look and feel of a wide range of interactive communication products and often use text, data, graphics, sound, animation and other digital and visual effects. Job Description, Salaries &...
Posted by: Creativepool
Industrial designer Samuel Wilkinson has created an intriguing 4.5 metre tall street light made of 1,500 glass crystal lenses as part of the upcoming London Design Festival. The opulently named “Ommatidium” (the name apparently comes from...
Posted by: Creativepool Editorial
A gigantic interactive map almost 13 metres long was unveiled recently at the New London Architecture Galleries at The Building Centre in London, which aims to help the general public and tourists alike explore the past, present and future landscapes...
Posted by: Creativepool Editorial
A couple of weeks ago, we covered some of the commercials filling the breaks in the Superbowl - one of which came from Coca-Cola. That particular spot invited viewers to submit negative tweets to a hashtag, whereupon the words would be transformed...
Posted by: Magnus Shaw
The mobile, interactive media agency Rapt Media, announced recently that it's agreement with Ogilvy & Mather Dusseldorf had been extended, as the interactive advertising agency wishes to use Rapt Media's technology for the second year of its...
Posted by: Creativepool Editorial
Google has teamed up with the Swedish design and communication agency, North Kingdom, to create a new interactive browser experience for the final film in Peter Jackson's The Hobbit trilogy; “The Battle Of The Five Armies.” The...
Posted by: Benjamin Hiorns
Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...
Posted by: Benjamin Hiorns
The Hyundai Motor Company has just launched a dazzling new interactive billboard campaign at the world famous Times Square in Manhattan, New York. The campaign, which is called “Hyundai Brilliant Interactive Art,” creates a two-way...
Posted by: Benjamin Hiorns
"We are a small interactive company that cares about making things good for our clients. Our motto is keeping it clean/fun because both are equally important." What do you actually do? Everyday is different and my role is currently in flux as we...
Posted by: Creativepool
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool Editorial
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...
Posted by: Benjamin Hiorns
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...
Posted by: Creativepool Editorial
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
Thinking about taking part in Annual 2024? Here are 7 reasons why it is the creative industry's "Most Award". 1. Most Distributed Giving your work global exposure. One of our big aims each year with The Annual is to get your work noticed. The...
Posted by: Creativepool
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...
Posted by: Benjamin Hiorns
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
Imagine a world where learning isn't confined to the four walls of a classroom or the pages of a textbook. Where boundless knowledge awaits, just a simple scan away. In today's dynamic educational landscape, QR codes are transforming this vision into...
Posted by: Creativepool Partner
Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...
Posted by: Aryel