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Displaying 109 - 144 of 936 results

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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: AMV BBDO

AMV BBDO help Nicorette achieve the incredible AMV BBDO has brought a unique and powerful story to life for Nicorette in a campaign that launched this week on the company's YouTube channel, website, digital and mobile channels in the UK. After years...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Ogilvy & Mather Asia Pacific Andy Annett has been appointed as managing director of TODAY Ogilvy & Mather Myanmar. 

Based in Yangon, Annett will lead efforts to develop the agency’s social and digital offering, expand its creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis London Publicis London has hired Phil Dowgierd as managing director of digital as part of its ongoing commitment to champion creative leadership and excellence within Publicis UK. Dowgierd joins from Tribal Worldwide Sydney where he was...

Posted by: Creativepool Editorial
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Leaders

The Ultimate Home Cinema

Piracy is slowly killing cinema. That isn't an opinion, it's a fact. Torrent sites such as the Pirate Bay have made it so simple to download recent cinematic releases and enjoy them in the comfort of your own home, that even the technologically...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....

Posted by: Creativepool Editorial
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Leaders

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

Amazon unveil Firstborn Audible ad

Amazon recently rolled out a new campaign from New York-based digital agency Firstborn for its audiobook producer and retailer, Audible. Audible posits itself as the Netflix of audiobooks, with a monthly payment plan for under a tenner that gives...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Redscout Innovation agency Redscout recently announced it will be opening a new office in London to be run by Jason Cobbold as managing director. Cobbold joins the agency from Publicis London, where he had served as deputy managing director since...

Posted by: Creativepool Editorial
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Workshop

The marketing opportunities most airports are missing

10. Travelators You know travelators, those flattened escalators that serve as moving pavements. Well, it’s not unusual to find static print ads along their route, but I’m suggesting the actual moving steps would be ideal ambient media....

Posted by: Magnus Shaw
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Leaders

Top 50 global brands with social influence

The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...

Posted by: Benjamin Hiorns
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Leaders

MediaCom land lucrative A-B InBev account

The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...

Posted by: Benjamin Hiorns
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Leaders

October's latest vertical and horizontal moves in the creative world

The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...

Posted by: Benjamin Hiorns
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Leaders

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Leaders

Fenella Grey named as UK Managing Director at Porter Novelli

Porter Novelli, one of the leading public relations agencies in the world, named Fenella Grey as managing director of its UK office yesterday in a move which is effective immediately. Grey has 17 years worth of cross-practice agency experience,...

Posted by: Benjamin Hiorns
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Leaders

TBWA\Raad Dubai names Rohan Young as Executive Creative Director

It has been revealed over the weekend that ad man Rohan Young is to take the role of executive creative director at TBWA\Raad Dubai. Young has been working on a freelance basis in Amsterdam for the past 12 months, as well as filling the creative...

Posted by: Benjamin Hiorns
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Leaders

3 New Fabulous Faces

Sagittarius Marketing is delighted to have secured a phenomenal increase in new business and has attracted new talent to support their success. Business is thriving and Sagittarius has grown a further 50% in just six months to a full service team of...

Posted by: Sagittarius Marketing
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Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

Posted by: Creativepool
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Leaders

Lovie Awards Winners Announced

SoundCloud, VICE, StumbleUpon, Akestam Holst awarded alongside Special Achievement Honourees Stephen Fry and Professor Heinz Gerhäuser & Team, creators of the MP3 file format. On the 16th October the International Academy of Digital Arts and...

Posted by: Creativepool
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Workshop

Opinions - LOCOG: Lots Of Confusion Overshadows Games?

by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...

Posted by: Creativepool
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Leaders

Steve Jobs 1955 - 2011

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will." This morning, a bouquet and an apple with...

Posted by: Creativepool
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Features

Celebrity endorsements: can they really be that desperate?

There's nothing new about celebrities lending their name to a product in exchange for a fat wad of cash. Or, less frequently, because it's just out-and-out cool. James Bond will forever by synonymous with Aston Martin and Omega watches. There's even...

Posted by: Creativepool
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Inspiration

Souled. How religion uses advertising.

On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...

Posted by: Creativepool
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Features

Will AI Own April Fools' Day? The Best Piss-Take Campaigns of 2024

April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...

Posted by: Benjamin Hiorns
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial

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