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Industry

Understanding the Importance of Brand Guidelines

Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...

Posted by: Peter Stylianou
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Inspiration

Thinking Differently with The Yard Creative | #CompanySpotlight

The Yard Creative is an award-winning evidential design studio based in London Bridge that offers research, strategy and design (branding, digital environments and physical spaces). They are a self-described “team of creative catalysts”...

Posted by: Creativepool Editorial
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Top 5 Marketing Strategies for Local Rental Businesses

Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...

Posted by: Creativepool Partner
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New Trending Artworks in the Print Industry

The print industry has been transformed tremendously over the past few decades, and these changes have affected art and design. Smaller computers and the internet have especially caused drastic changes in the artworks sector. In the digital...

Posted by: Creativepool Partner
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Inspiration

BBC Earth opens “The Window to the World” | #BehindTheBrand

BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...

Posted by: Creativepool Editorial
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Features

Top 10 Social Media Platforms for Creatives #MediaMonth

Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...

Posted by: Benjamin Hiorns
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Inspiration

SEA embrace a blend of timeless heritage for Rathbones | #BehindTheBrand

Creative agency SEA is pleased to announce that it has collaborated with Rathbones Group Plc (Rathbones), the wealth management group, to execute the next phase of Rathbones’ brand evolution. Embracing a blend of timeless heritage and...

Posted by: Creativepool Editorial
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Features

Why are Rebrands all Starting to Look the Same?

Ever since branding made its mark in the commercial world, rebranding has been a constant companion, keeping the edges fresh and reimagining brands for multiple generations. From 1950s post-war mergers to today's more elaborate digital reinventions,...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: October 2023

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on freelance graphic designer Harriet Hamilton-Jones

How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...

Posted by: Creativepool Editorial
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Industry

How much should I charge as a freelance furniture designer?

As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Bader Rutter CCO Ned Brown

Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...

Posted by: Creativepool Editorial
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Features

Icons as part of a visual identity

The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...

Posted by: Lark
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Inspiration

#MemberSpotlight on LUCIDO Studios CD Martin Ferdkin

How did you get into the industry? The truth is that I took a reverse path, as I started by doing traditional Editorial Design and Branding, to the point of becoming an Art Director and Creative in different Publishing companies and design studios....

Posted by: Creativepool Editorial
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Inspiration

Coming face-to-face with the risks of rebranding

When undertaking a rebranding process, it is essential to be aware of the potential risks of rebranding and plan for solutions in case any issues arise. What can rebranding do? The best branding are those that become a part of our day-to-day...

Posted by: Think Design Manchester Ltd
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Inspiration

#CompanySpotlight on Baggi, an agency born in lockdown

This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Creative Director, Paul Leon

How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Inspiration

AboundStudio reshapes brand experience for Vabel | #BehindTheBrand

Vabel, the property brand committed to elevating the standard of London living, partnered with strategic design agency AboundStudio to translate their personality, unique approach and ethos into a compelling narrative and distinctive design language...

Posted by: Creativepool Editorial
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Inspiration

The 5 Ws of developing comprehensive brand guidelines

WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...

Posted by: Think Design Manchester Ltd
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Features

Global creative calendar: September 2023

Finding so many extraordinary offerings to showcase in this creative calendar edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can't hit the road to learn new...

Posted by: The Darnell Works Agency

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