Displaying 3385 - 3420 of 4368 results
It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...
Posted by: Benjamin Hiorns
If you appreciate creative, inspiring online work, get ready to cheer: After a long and thrilling season, marked by nearly 1,500 entries from all across Europe, The Lovie Awards has officially announced this year's winners. And we're proud to share...
Posted by: The Lovie Awards
MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...
Posted by: Magnus Shaw
The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...
Posted by: Benjamin Hiorns
Influential online news blog The Huffington Post recently announced an exclusive partnership with advertising network Leo Burnett, which promises to completely transform the relationship between creative agencies and publishers. This is the first...
Posted by: Benjamin Hiorns
London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...
Posted by: Benjamin Hiorns
By virtue of the fact that you're reading this blog, you almost certainly know what trolling is. For those of you that don't, it's when people with absolutely no penis (and whatever the female equivalent is) leave nasty comments on blogs, online...
Posted by: Ashley Morrison
A new campaign for Australian insurance firm NRMA Insurance, highlights its home and contents insurance policy with an amusing 30-second TV spot that shows a family of possums breaking into a family's home while they're away on holiday. The campaign...
Posted by: Benjamin Hiorns
To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the...
Posted by: Benjamin Hiorns
20 year old Australian entrepreneur Brandon Evertz has caught the attention of some serious global investors recently as the co-founder of Big Review TV. The world's first official “Video review platform,” Big Review TV combines short...
Posted by: Benjamin Hiorns
MoZeus Worldwide, the Atlanta, Georgia based mobile technology agency dedicated to helping brands and marketing agencies interact with consumers, recently announced a partnership with Toyota Motor Sales. The deal will see MoZeus, whose other...
Posted by: Benjamin Hiorns
TBWA Media Arts Lab recently launched a star-studded new campaign called “Nature Is Speaking” for Conservation International (CI), the nonprofit environmental organisation based in Arlington, Virginia. The bold and cinematic ads, which...
Posted by: Benjamin Hiorns
Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...
Posted by: Benjamin Hiorns
Publicis Mojo Brisbane recently launched a social media campaign for RID, the Australian insect repellent brand. The unique campaign takes the form of a digital competition called the 'RID Amazon DT Challenge', which seeks to reinvigorate the iconic...
Posted by: Benjamin Hiorns
The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...
Posted by: Benjamin Hiorns
In the latest episode of Ballantine's “Stay True Stories” series created by M&C Saatchi Sport and Entertainment and M&C Saatchi London, the Pernod Richard-owned scotch whisky brand have teamed up with South African electronic musician and...
Posted by: Benjamin Hiorns
Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...
Posted by: Benjamin Hiorns
It was an amazing night last week at the BIMA awards. I was following @Frederiko live Tweets and my heart skipped a beat everytime there was one more win for our award's shelf. We have swept the board with five wins in total, including taking away...
Posted by:
This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...
Posted by: Benjamin Hiorns
Selfridges, the world famous upmarket department store has drastically stepped up online investment with a revamped website, which aims to “Future-proof” its multi-channel business. At £40 million, this marks the single largest...
Posted by: Benjamin Hiorns
In a new short film created by Ogilvy London and Ogilvy Paris for skincare specialists Dove, body image is discussed in a frank and illuminating manner in an effort to promote positive body image to the younger generation of women....
Posted by: Benjamin Hiorns
Saatchi & Saatchi London announced yesterday that former Nike UK brand communications director Adam Collins, and Mother's Will Nicholls have been hired as managing partners at the agency. Both Collins and Nicholls will report to chief operating...
Posted by: Benjamin Hiorns
This is how it happened - or at least how I became involved. Scrolling through Twitter yesterday, I noticed a message which expressed alarm at real zombies being at large in real Scotland. It was followed by this link:...
Posted by: Magnus Shaw
After a while in limbo, Saatchi & Saatchi, the Publicis Groupe owned global communications and advertising agency network, has finally filled its chief marketing officer role. The agency has been without a CMO since Ben Bittman left in 2010, but...
Posted by: Benjamin Hiorns
Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...
Posted by: Benjamin Hiorns
American confectionary company Mondelez International recently signed a global deal with Google in order to accelerate their investment in digital video. Besides covering a substantial global upfront advertising commitment, the partnership, which is...
Posted by: Benjamin Hiorns
It's been announced today that the United Overseas Bank, one of the largest financial services groups in Southeast Asia, has severed its ties with the Publicis Groupe agency Leo Burnett Singapore, who were formerly the banking organisations agency of...
Posted by: Benjamin Hiorns
eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...
Posted by: Benjamin Hiorns
The Publicis Groupe recently announced they had acquired another digital agency, following hot on the heels of their acquisitions in Germany (Zweimaleins), South Africa (Synergize), Poland (Interactive Solutions) and the UK (Outside Line). As with...
Posted by: Benjamin Hiorns
Addison Lee, the largest private hire minicab company in London, recently appointed Nick Constantinou as its new head of marketing and product innovation. Constantinou, who has previously held roles at McCann Erickson, AKQA overseeing product...
Posted by: Benjamin Hiorns
Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...
Posted by: Benjamin Hiorns
DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...
Posted by: Benjamin Hiorns
There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...
Posted by: Benjamin Hiorns
The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...
Posted by: Creativepool
Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...
Posted by: Creativepool
Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...
Posted by: Creativepool