Displaying 1 - 36 of 142 results
The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...
Posted by: Creativepool
The 3D printed ceiling made from sand A lightweight concrete ceiling with formwork 3D-printed from sand is among the innovations to feature in an experimental robot-made house built by university ETH Zurich. The “DFAB House,” currently...
Posted by: Creativepool Editorial
"Oh that's shit, that's shit!" No, not a line from a rap song or a complaint from some disaffected yoof that they're misunderstood...or even Charlie Brooker commenting on something or other that actually does demand a bit of snorty ridicule. No, the...
Posted by: Ashley Morrison
Sophie Morice is a creative with a passion for sustainability and a brand associate at Reckitt - owner of household names such as Air Wick, Vanish and Finish Of Generation Z - a generation that shows the most concern for the planet’s wellbeing...
Posted by: Creativepool Editorial
The kit that transforms any household object into a robot Toymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...
Posted by: Creativepool Editorial
The wearable device that tracks the performance of aspiring footballers Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
Posted by: Creativepool Editorial
8-bit sushi and the dawn of digitised food Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
Flippy the robotic burger flipper takes first shift A robot named Flippy is now flipping burgers in the kitchen of a California fast food restaurant called CaliBurger. Flippy uses thermal imaging, as well as 3D and camera vision to sense when to...
Posted by: Creativepool Editorial
There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...
Posted by: Magnus Shaw
In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalmine’, a latex-wearing, potty-mouthed CEO of a fossil fuel company financed by UK...
Posted by: Creativepool Editorial
Like half the nation, it would appear, I chose to spend the first waking hours of 2024 washed out on the sofa in a booze and cheese-induced haze binge watching what I assumed was going to be a quaint, easy-going ITV drama. How wrong I turned out to...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
A poor creative never blames his tool but in the same breath, without our tools we probably wouldn’t be of much help to anybody. Having the right tools and equipment is vital when it comes to delivering exceptional work and staying ahead of the...
Posted by: Benjamin Hiorns
Kibble rains down over a Yorkshire village, much to the delight of its canine residents, in a new TV campaign for dog food brand Harringtons. It is the first work by the creative agency Dog Cat & Mouse since winning the account in a three-way pitch...
Posted by: Creativepool Editorial
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...
Posted by: Creativepool Editorial
In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....
Posted by: Creativepool Editorial
I promised to follow up my post of the other day and talk about why, when I ran new business at BMP, we abandoned our chemistry meeting technique despite the fact that it was delivering 100% success. To recap our approach - by demonstrating to...
Posted by: Whistlejacket
When Gautam Narang founded Visual Smugglers in 2017, it somehow felt right. Gautam has always been behind the camera. The Founder was lucky enough to find the perfect team to support the agency's ambitions - with less talk, more...
Posted by: Creativepool Editorial
I love freelance life. Being my own boss, flexible hours, doing random errands during the middle of the day. For many years I worked as much or as little as I liked. I was that parent pitying my employed friends who had to juggle after-school nannies...
Posted by: Red Setter
It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...
Posted by: Creativepool Editorial
The internet has been a pretty spectacular invention but it's not exactly been great for the environment. This is where Ecosia plans to step in and put a very green stamp on the search engine market. The concept behind Ecosia is that it's a search...
Posted by: Creativepool
Wunderman Thompson has an impressive track record in helping charities in the fight against domestic abuse, and the campaign below is an excellent proof of that. Born out of a partnership between the agency and domestic abuse charity Hestia, Team...
Posted by: Creativepool Editorial
Co-founder and COO Alex Evans is brutally honest about this: the toughest challenge in leading Studio Blup to its current position was delegating and learning to let go. Alex has an exceptional energy and drive for creativity, one he was clearly...
Posted by: Creativepool Editorial
One can confidently say that the flexibility and spirit of adaptation of Gizane Vive have few equals in the industry. After a decade spent leading a nomadic life across the world, Gizane founded her own brand and started taking projects as a...
Posted by: Creativepool Editorial
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...
Posted by: Antonino Lupo
"You’ll know you’re on the right path when you realise that no matter how better you get, you’ll always criticise yourself." We've had way too many occasions to talk about the impostor syndrome and why you shouldn't believe it. And...
Posted by: Creativepool Editorial
“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....
Posted by: Paola Figueroa
It isn't hard to imagine that most creatives struggle with overcoming their imposter syndrome. That feeling of being inadequate and just pretending to be creative bugs most of us, pushing us further down when we probably have all the qualities to...
Posted by: Creativepool Editorial
It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...
Posted by: Creativepool Editorial
Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...
Posted by: Creativepool Editorial
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill