Displaying 1 - 36 of 2046 results
by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...
Posted by: Creativepool
Many designers like to think of a specialty - in fact, that's how things should be. However, way too many employers overestimate the simply human capabilities of a single designer. In other words, it is not uncommon for an employer to hire a...
Posted by: Creativepool Editorial
The Black Friday campaign marks the beginning of an exclusive partnership between Posterscope and Starcount Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital...
Posted by: Posterscope
To mark the reopening of environmentally-friendly fashion brand Freitag’s Zurich District 4 store, the brand is giving consumers the chance to create their own product. Following common remarks such as ‘Have you got his bag in pale...
Posted by: Creativepool Editorial
designjunction2017 will be the London Design Festival's ultimate shopping destination, with a dedicated retail section perfect for buyers and design-savvy consumers. In The Canopy, more than 70 design-led pop up shops will sell everything from...
Posted by: designjunction
The New Black, situated next to the “Walkie Talkie” building on Philpot Lane in London, is a revolutionary new coffee experience. Conceived and founded by Malaysian-born British design consultant Phoa Kia Boon, it offers an exclusive collection...
Posted by: Creativepool Editorial
When you discover OMY’s shop fresco for the first time - nestled inbetween quaint, Parisian side streets - you're locked in a moment of childish awe. In front of you looms a giant map of Paris; it covers the whole of the building, and it's...
Posted by: Kate Lewin
The UK’s biggest Armed Forces charity, The Royal British Legion (RBL), tapped into the new retail world with the launch of its first pop-up shops this week. The shops, created in collaboration with Geometry Global UK, were set up to boost...
Posted by: Creativepool Editorial
The recent history of London is a fascinating one indeed, especially when you factor in how the progress of transportation has transformed the city into a bustling, seemingly endless metropolis. The designs that underlined these changes appeared to...
Posted by: Benjamin Hiorns
In a world where art investment is one of the safest bets you can make, would you start collecting intangible objects? Well that’s the premis of The Walker Art Centre's a new online shop for artwork named Intangibles. The idea is to allow...
Posted by: Jade French
Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...
Posted by: Creativepool
Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...
Posted by: Creativepool
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
As the alcohol-free category evolves beyond simple 0.0 versions of our favourite tipples, what are the stories that look set to stick? WEEKDAY DRINKING The ‘less but better’ moderation mindset is premiumising the alcohol space with...
Posted by: B&B Studio
Reporting for the BBC, Kate Lindsay says that ‘Gen Alpha are ready to spend - and they want to be treated like adults’. In fact, this demographic’s economic footprint is ‘expected to reach $5.46tn (£4.32tn) by 2029’...
Posted by: Novagram
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
How did you get into the industry? Hmm, so long ago now… I got into ‘editing stuff on a timeline to manipulate emotions’ from doing music production on an Amiga in my bedroom as a teenager and transferred that idea to video when...
Posted by: Benjamin Hiorns
How did you get into the industry? It was actually by accident! Many years ago I was diagnosed with ME/CFS and found that I went from being an energetic person to one who was effectively ‘marooned’ at home. As I had always been artistic...
Posted by: Creativepool Editorial
Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...
Posted by: Aryel
The festive season has always been a pretty important time for ad land. Given the capitalist nightmare it all became around the middle of the 20th century, it’s only natural that advertisers would take advantage of the rampant commercialism at...
Posted by: Benjamin Hiorns
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Technology-focused investment management company Coatue have shared their predictions for what the future of AI may hold. Here are five highlights from their whitepaper entitled ‘The AI Revolution’. 1. On-device AI will likely become...
Posted by: Novagram
There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....
Posted by: Benjamin Hiorns
Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...
Posted by: Creativepool Editorial
Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...
Posted by: Benjamin Hiorns
How did you get into the industry? I started out freelancing as a graphic designer quite early in my youth; when I was around 13. My parents had encouraged me to start early. I remember my first ever pitch - It was at a coffee shop, I was extremely...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...
Posted by: Creativepool Editorial
Iconic San Diego attraction Belmont Park, known for its historic wooden Giant Dipper rollercoaster, has unveiled a new brand positioning and identity that pays homage to its heritage and the vibrant culture of San Diego. Radiating the warmth of the...
Posted by: Creativepool Editorial
Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...
Posted by: Creativepool Editorial
When it comes to finding the perfect pair of prescription eyewear, there are many options out there. From frame styles to lens coatings, the choices can be overwhelming. That's why we're here to help. We've compiled a list of our top prescription...
Posted by: Creativepool Partner
How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...
Posted by: Creativepool Editorial
This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...
Posted by: Creativepool Editorial