Leaders
VCCP - Cadbury
At an exciting time for the evolution of the Cadbury brand, and following a global review of agency relationships, the iconic chocolatier has appointed VCCP as its new global lead strategic and creative agency partner. Often referred...
Posted by: Creativepool Editorial
Leaders
R/GA - PwC (PricewaterhouseCoopers)/Guinness
R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...
Posted by: Creativepool Editorial
Leaders
VCCP - eBay
eBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its “brand evolution.” The announcement follows a competitive pitch during which the online marketplace sought out one agency to...
Posted by: Creativepool Editorial
Leaders
Karmarama - Philadelphia
Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...
Posted by: Creativepool Editorial
Leaders
Chi&Partners - McVitie's/Godiva
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...
Posted by: Creativepool Editorial
Leaders
Clemenger BBDO Melbourne - Mattel Australia
Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...
Posted by: Creativepool Editorial
Leaders
Adam&Eve/DDB - Sky Mobile
The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media...
Posted by: Creativepool Editorial
Leaders
Leo Burnett - McDonald's
McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...
Posted by: Benjamin Hiorns
Leaders
MEC - Nationwide
MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...
Posted by: Creativepool Editorial
Leaders
McCann London - Kew Foundation
The Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch. The agency has been hired to support the charity’s fundraising...
Posted by: Creativepool Editorial
Leaders
McCann Worldgroup - Alzheimer's Society
Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial
Leaders
BMB - Tapi
BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...
Posted by: Creativepool Editorial
Leaders
As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival.
Ogilvy & Mather take Glass Lion and Two Grand Prix
On the third day of the Cannes...
Posted by: Creativepool Editorial
Leaders
There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...
Posted by: Creativepool