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Workshop

How to choose a PR agency

For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...

Posted by: Creativepool Editorial
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Inspiration

The fundamental particle of the internet

Sparked by a post on a social media thread where you least likely find much that was meme-worthy*, @Rob Estreitinho had a nice graph illustrating the rise and fall of social sites ranked by the volume of the popular shortcut-to-the-heart-of-culture...

Posted by: Richard
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Industry

The power of polylingual employees

Daniele Saccardi, Campaign Manager at Preply, uses his expertise to explain why offering language lessons to employees results in improved work ethic. In a world that is becoming more global and accessible by the day, language skills are like gold...

Posted by: Creativepool Editorial
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Inspiration

When the sky’s the limit, how do you find your creative niche? 

Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...

Posted by: Creativepool Editorial
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Features

Why neurodiverse entrepreneurs are running the world

Some of the most famous and successful entrepreneurs of the twentieth and twenty-first centuries have been individuals who consider themselves within one or more neuro identity groups. With this in mind, the team at Business Name Generator have...

Posted by: Creativepool Editorial
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Inspiration

Global creative calendar: September 2022

We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...

Posted by: The Darnell Works Agency
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Features

Are you still wasting money on Digital Marketing ?

All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...

Posted by: Si3 Digital
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Features

A rallying cry for pubic hair justice | #BehindTheIdea

Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...

Posted by: Creativepool Editorial
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Inspiration

What it's really like to teach adland about sexual harassment

Bryony Beynon is a senior trainer at timeTo, an initiative set up by NABS, The AA and WACL to tackle sexual harassment in advertising that offers ground breaking interactive training for companies and individuals on how to recognise and tackle sexual...

Posted by: Creativepool Editorial
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Workshop

How we ate our own dog food and turned it into magic | #CreativeCaseStudy

The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...

Posted by: Creativepool Editorial
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Features

Six serious celebrity side hustles

Budding entrepreneurs come from all walks of life and that includes famous actors, with many movie stars moving beyond their ‘day jobs’ and investing in their own side hustles. Just like anybody else, some brands and businesses thrive,...

Posted by: Creativepool Editorial
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Inspiration

All Roads Lead To Rome

For any business, there is only ONE reason to have a website. That reason is to make money - and even more critical... make profits. If your company has a website, and you cannot tangibly determine whether it is contributing to PROFITS, or COSTING...

Posted by: Tagmakers
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Workshop

Tackling the wild world of social with Hootsuite | #BehindTheBrand

Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...

Posted by: Creativepool Editorial
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Features

10 side hustles that became hugely successful businesses

Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
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Workshop

Simplifying the overcomplicated with Suzuki | #BehindTheIdea

Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...

Posted by: Creativepool Editorial

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